Blog October 15, 2020
A new unbranded disease campaign Find the Right Fit launched by Jazz Pharmaceuticals seeks to support rare disease patients with myelodysplastic syndrome (MDS) and secondary acute myeloid leukemia (sAML) as they move throughout their diagnosis and treatment journey.
Blog October 8, 2020
Though once overwhelmed by the pandemic, many healthcare systems have already restructured themselves after learning critical lessons from COVID-19. They’ve taken advantage of the reset opportunity to cater to patients more effectively and productively.
Blog September 17, 2020
The Department of Health and Human Services (HHS) has selected the Fors Marsh Group to handle the new $250 million coronavirus campaign. The contract will last for one year, with much of the work set to be completed by January.
Blog September 11, 2020
In 2020 Health Trends, we called one of the major emerging developments in healthcare “Acting on Equity,” and it was about all the ways in which healthcare’s stark inequalities were getting new attention from leaders in life sciences.
Blog August 31, 2020
As the pandemic surged, New York City’s Mt. Sinai Hospital, one of the oldest in the country, knew it needed large-scale innovation to accommodate and care for the influx of patients with COVID-19.
Blog August 27, 2020
Tech startup Movano developing next-gen smartwatch to effortlessly track glucose levels.
Blog August 18, 2020
Ten years after acquiring its competitor Duane Reade, Walgreens has set its sights on a whole different type of growth, announcing its plan to establish doctor’s offices in hundreds of its familiar brick-and-mortar stores.
Blog August 13, 2020
Pfizer releases a new one of a kind radio service to share exclusive content about metastatic breast cancer through their new unbranded campaign “Find your MBC voice”.
Blog August 7, 2020
One of the more adaptive features of how humans are wired is that we don’t have to think about each and every thing we do. But this can also be a real bottleneck if you are trying to learn a new behavior or make complex decisions.
Blog August 4, 2020
COVID-19 treatment regimens are underscoring the threat of antimicrobial resistance, which threatens to kill as many as 20 million people per year by 2050. At the start of a long, uphill battle, big pharma is helping bring some novel antibiotics to market.
Blog July 31, 2020
What impact could the 4 healthcare-related executive orders that President Trump signed last Friday (July 24) have on the pharma industry. As a healthcare company focused on delivering communications, here’s our take on the recent action.
Blog July 31, 2020
Findings uncovered through a survey administered in July 2020 by the Insights and Innovation team suggest the relationship between HCPs and reps can be supported through digital communication.
Blog July 27, 2020
Novo Nordisk’s new diabetes drug seemed all set for launch in early 2020, a time nobody could plan for. So, amid the pandemic, Novo Nordisk adjusted their launch to provide support customized for the time of COVID.
Blog July 23, 2020
Four simple shifts from the Cannes LIONS Live virtual stage to survive and thrive through seasons of significant uncertainty.
Blog July 16, 2020
You might want to think twice about ignoring that call from a random number. As testing ramps up, contact tracers are working hard to alert citizens of their risk of exposure to COVID-19.
Blog July 2, 2020
The way we think about and celebrate summer has dramatically changed since this time last year.
Blog July 2, 2020
At a virtual conference hosted last month by the Milken Institute, which aims to create economic solutions to contemporary healthcare challenges, experts explored some post-COVID realities starting to materialize.
Blog July 1, 2020
Just because the live festival has been postponed doesn’t mean you should miss a beat of 2020 Cannes LIONS Live.
Blog June 22, 2020
As some people near the end of their third month of lockdown, many COVID-19-related trends are starting to look quite different than they did toward the beginning of the pandemic. One major development is the drop in number of social-media conversations about coronavirus.
Blog June 16, 2020
Patients are often at risk when presented with mixed messages. Kathleen Starr explains, first, why we’re hardwired to trust false information, and then how healthcare marketers can work through that to promote patient education and empowerment.
Blog June 11, 2020
Understanding the impact that telemedicine has had on HCP behaviors including prescribing in the changing COVID-19 landscape. Findings uncovered through a survey administered in May 2020 by the Insights and Innovation team.
Blog June 5, 2020
With the dramatic impact that COVID 19 has had on work, school, social engagements, and overall life as we know it, one would think that people would be anxious to be vaccinated.
Blog June 3, 2020
Best practices for avoiding the novel corona virus are fairly well publicized, but for people who have contracted COVID-19 guidance can be harder to come by.
Blog May 29, 2020
COVID-19 has accelerated the rate at which we’re seeing change happening around us. From how you work to how you shop, here’s an inside look into what we can expect to see in a post-pandemic world.
Blog May 28, 2020
Deciding when, where, and what mask to wear has been a large topic of discussion as we re-enter into the “New Normal.” So, what are some things to consider if you are in the market for your protective face covering?
Blog May 15, 2020
The COVID-19 pandemic is steadily increasing our risk for a mental health crisis around the world. Luckily, various digital solutions are available to help tackle it.
Blog May 6, 2020
At a time when most clinicians are overwhelmed and overworked, Microsoft and GE Healthcare are partnering together to help ease the burden of patient monitoring with a new cloud-based tool.
Blog May 5, 2020
Achieving success in the current global context now hinges on “the virtual meeting” – the most important method for teams to stay connected, troubleshoot, and drive results. Here are 4 key principles to drive better virtual collaboration.
Blog April 27, 2020
eyeforpharma Barcelona 2020 panel – Create a Digitally Enabled Field Force to Meet Customer Expectation – convened leaders from GSK, Roche, and Sanofi to discuss the ever-evolving role of the sales rep.
Blog April 15, 2020
With earbuds dangling, leaders dialed in from all over the globe to share their expertise with one another and listeners on Zoom. One panel, “Conduct Your Evidence Symphony,” convened medical affairs experts from a spread of pharma organizations.
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