Blog May 14, 2021
All too often, even the most carefully designed—and historically successful—brand strategies may falter as they meet with new audiences. These new audiences can be critical targets, but they’re beyond the sphere for which the brand was initially positioned.
Blog May 7, 2021
While many people, especially healthcare insiders, understand the manifold benefits of artificial intelligence (AI), it’s gotten a bad rep over the years.
Blog April 30, 2021
At Adexchanger’s recent Identity Day, part of a virtual series about trends in data-driven marketing, one hot topic was the announcement of the end of third-party cookies from Google.
Blog April 19, 2021
This VR-based tool is changing the way major companies like eBay, Amazon and Google are approaching diversity training. It could also spotlight a new opportunity for healthcare organizations looking to become a true catalyst for change.
Blog April 16, 2021
Democrats have revealed that the next major legislative package—colloquially known as the infrastructure package—will likely include provisions to lower prescription drug prices. It will be used in part to pay for the infrastructure bill.
Blog April 9, 2021
With about 700 million COVID-19 vaccine doses administered across the globe, the return to (relative) normalcy, in many parts of the world, is starting to feel closer and closer.
Blog April 2, 2021
Maybe you’ve spent some of your career working on initiatives that empower patients to make sound health decisions, such as by developing quality content that’s easy for them to find.
Blog March 25, 2021
The pandemic has forced many brands and businesses to re-strategize, postpone important initiatives or pivot offerings.
Blog March 17, 2021
The J&J COVID-19 vaccine has been approved by the FDA after showing a significant protective effect against severe disease after one dose.
Blog March 15, 2021
While we have come to see tech as a major opportunity to reduce the frictions we experience in our everyday lives, the increasing adoption of it is likely to create new challenges and amplify existing ones in our world following the pandemic.
Blog March 9, 2021
As a social media millennial at Syneos Health™, connecting the world of TikTok—one of the hottest social media channels today—and healthcare was a challenge I couldn’t pass up.
Blog March 5, 2021
The new, third wave of the Syneos Health™ study “Telemedicine Use and Field Force Engagement in the COVID-19 Era and Beyond,” available to download now, reveals important physician attitudes and dynamics with respect to telemedicine use at this stage of the pandemic.
Blog March 1, 2021
Given the totally upending effects of the COVID-19 crisis, it may be easy to forget that it started during another public health crisis, the opioid epidemic—but now we’re starting to see the devastating impact of the confluence of the two.
Blog February 15, 2021
Americans may be the least aware of any population worldwide of the health effects of global warming, according to a study in Current Environmental Health Reports.
Blog February 4, 2021
This month, Syneos Health led a precision-targeting webinar with MM&M, delving into how COVID-19 continues to challenge conventional healthcare marketing and how brands can quickly adapt.
Blog November 19, 2020
The promotion of CBD products raises complex issues. Many of the options available for marijuana advertisers are currently restricted. And mainstream advertising is a complex prospect, even in states where many forms of cannabis are legal.
Blog November 10, 2020
The Food and Drug Administration (FDA) has approved the use of Veklury (remdesivir) for use in adult and adolescent patients 12 years of age and older for the treatment of COVID-19 in instances that require hospitalization.
Blog October 15, 2020
A new unbranded disease campaign Find the Right Fit launched by Jazz Pharmaceuticals seeks to support rare disease patients with myelodysplastic syndrome (MDS) and secondary acute myeloid leukemia (sAML) as they move throughout their diagnosis and treatment journey.
Blog October 8, 2020
Though once overwhelmed by the pandemic, many healthcare systems have already restructured themselves after learning critical lessons from COVID-19. They’ve taken advantage of the reset opportunity to cater to patients more effectively and productively.
Blog September 17, 2020
The Department of Health and Human Services (HHS) has selected the Fors Marsh Group to handle the new $250 million coronavirus campaign. The contract will last for one year, with much of the work set to be completed by January.
Blog September 11, 2020
In 2020 Health Trends, we called one of the major emerging developments in healthcare “Acting on Equity,” and it was about all the ways in which healthcare’s stark inequalities were getting new attention from leaders in life sciences.
Blog August 31, 2020
As the pandemic surged, New York City’s Mt. Sinai Hospital, one of the oldest in the country, knew it needed large-scale innovation to accommodate and care for the influx of patients with COVID-19.
Blog August 27, 2020
Tech startup Movano developing next-gen smartwatch to effortlessly track glucose levels.
Blog August 18, 2020
Ten years after acquiring its competitor Duane Reade, Walgreens has set its sights on a whole different type of growth, announcing its plan to establish doctor’s offices in hundreds of its familiar brick-and-mortar stores.
Blog August 13, 2020
Pfizer releases a new one of a kind radio service to share exclusive content about metastatic breast cancer through their new unbranded campaign “Find your MBC voice”.
Blog August 7, 2020
One of the more adaptive features of how humans are wired is that we don’t have to think about each and every thing we do. But this can also be a real bottleneck if you are trying to learn a new behavior or make complex decisions.
Blog August 4, 2020
COVID-19 treatment regimens are underscoring the threat of antimicrobial resistance, which threatens to kill as many as 20 million people per year by 2050. At the start of a long, uphill battle, big pharma is helping bring some novel antibiotics to market.
Blog July 31, 2020
What impact could the 4 healthcare-related executive orders that President Trump signed last Friday (July 24) have on the pharma industry. As a healthcare company focused on delivering communications, here’s our take on the recent action.
Blog July 31, 2020
Findings uncovered through a survey administered in July 2020 by the Insights and Innovation team suggest the relationship between HCPs and reps can be supported through digital communication.
Blog July 27, 2020
Novo Nordisk’s new diabetes drug seemed all set for launch in early 2020, a time nobody could plan for. So, amid the pandemic, Novo Nordisk adjusted their launch to provide support customized for the time of COVID.
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