El Segundo, CA– Cutting edge technology is no longer exclusively for the early adopters and tech-savvy millennials. Apps and devices are being created for entirely new niches that have historically been considered (or not considered at all) laggards in the realm of technology adoption.
When Google Cardboard was announced, it started out as an amusing jab at the virtual reality giant, Oculus Rift. But what it has done is opened entirely new opportunities for immersive environments that even low-income adults can afford.
Anyone remember the iconic View-Master?
These motionless scenes that once captured our attention and imagination for longer than social media does today are getting a 2015 spin. A spin that marks a collaborative effort between Google and Mattel to bring virtual reality to the home. Quite possibly in a direct attempt to recapture the attention of an increasingly distractible population. This intriguing new partnership between hardware and experience companies is a great example of how we can reshape existing technologies into meaningful solutions.
No need to worry, the 2015 View-Master will still feature the classic cardboard disks. But this time they will be used to project 3D content. Content that hopes to immerse and engage younger audiences flawlessly. Children can experience any kind of environment that the “experience reels” allow. Each experience reel establishes a whole new environment and opportunities for learning. An environment that feels more like playing, and less like the classroom.
Mattel highlights that children can do everything from learn the history of Alcatraz, to walk across the Golden Gate bridge all while sitting on the couch at home. Although it has yet to be discussed, the enormous potential for ongoing healthcare education here almost goes without saying. With the right reels, children suffering from chronic illnesses could learn how to effectively manage their condition, or even make a major surgery less intimidating.
Through unique partnerships such as this one, virtual reality appears to be making a meaningful entrance into the home sooner rather than later.