GoPro and Oculus Rift Team Up To Create First-Person Surgery
Paris, France – Gaming is making its presence known in the healthcare industry, particularly in the field of surgical education. Oculus Rift and GoPro are both consumer devices and not intended as a medical device. But with a creative vision and a need for hands on educational materials, they make the perfect pair to create first-person lessons on how to perform surgical procedures.
The project was developed by Rémi Rousseau and Dr. Thomas Gregory, Professor of Surgery and Medicine at the Paris Descartes University and surgeon at the European Hospital Georges Pompidou. The team used 2 GoPro cameras to capture the surgery while Dr. Gregory performed a total hip surgery.
The resulting footage gave a 3D high resolution first-person view that could then be implemented into an Oculus Rift, giving the medical student a never before seen look into what the experienced surgeon actually sees.
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.