Columbus, OH  — Kaizen is the Japanese practice of continuous improvement. It can be translated as “Change for the Best” and generally refers to actively improving yourself and your situation for the better on a daily basis. I’m pretty confident that everyone believes this to be a solid principle. I mean, I don’t think that anyone would truly want to live by the opposite. In fact, there isn’t even an antonym for the word kaizen.

So how can we implement this principle in our healthcare industry? It all starts with our own thinking – ourselves – the ones that show up everyday. Healthcare isn’t really an industry, it’s a collective group of individual persons who are passionate about what they do and who they are able to help. In essence, we are the kaizen of kaizens because our pursuit is to not only better ourselves, but to also create continuous improvement in the daily lives of others. In order to create improvement, inheretantly, you must produce change.

“Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.”

// Steve Jobs

Healthcare can make a commitment to this kind of change by making it part of their trusted process. One great example of that is something called the Shewhart Cycle:


Planning is probably the single most important thing that you can do, yet in our fast-paced society, we rarely have time for it. Establishing our goals to meet our target improvements will align us for success and generate more focus to meet expectations.


The production is typically the most exciting part. It’s what drives us who love to create, innovate and invent. We are all creatives at some level. This is the step that gets us out of bed everyday to test our imagination to challenge what is possible.


This analysis phase which is usually collected in the “DO” phase has never been easier (and more overwhelming) than it has been today. I’m sure you have heard the phase “Big Data” at some point in the last meanderings through the world wide web. This data can be collected from virtually all of your daily interactions, person-to-person and user-to-interface.


This is where Kaizen plays its biggest role. Without adaptive actions that come from analyzing every step throughout the process, true improvement cannot occur. By reflecting on the successes and failures, change will come naturally and with better results.

The Shewhart Cycle

Healthcare is the perfect place to measure imperfection. However, we must strive to continually improve our craft by changing our thinking from “what is?” to “what is possible?“ A shift toward the possible will drive innovation by tapping into the greatest tool that we possess in the healthcare industry – ourselves.

About the Author:

As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.

Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW.  There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.

Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.

A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at

Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized  as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.