Cannes, France — Since the inauguration of the Lions Health Festival, we at inVentiv Health Communications have spent the first half of the year preparing our most imaginative minds to attend this celebration of creativity in healthcare. This event is particularly special for those of us in healthcare for one unique reason: it's the only place in the entire world where a meeting of minds focused on changing lives through creativity in health takes place. Whether you’re there for an award, a presentation or just the sights and sounds, Lions Health is intriguing and inspiring, and it makes us as an industry do better for health.
One tradition here at inVentiv is to share fan-favorites of work from the festival. At the inaugural event in 2014, folks were buzzing about the Lucky Iron Fish, which inspired us to take action by disrupting activities of daily living, like boiling a pot of rice.
In 2015, there was Always’ “Intimate Words” campaign, which established a new vocabulary where one didn't exist to allow Mexican women to communicate about female health issues – and aid in the identification and treatment of cervical cancer through better communications with their doctors.
In 2016, our Managing Director of Innovation, Leigh Householder, documented some of her favorites – some emotional, some with terrific creative, and others that you’ll find quite humorous. View that here: https://www.slideshare.net/GSW_Worldwide/lions-health-2016-highlights.
So, as we gear up for 2017, we’re taking note of what we’re looking forward to seeing. Here’s a film example rumored to win some awards this year -- It’s a clip titled "We're the Superhumans," advertising the 2016 Paralympics, and build on their previous work, “Meet the Superhumans.”
It’s emotional and empowering, and it’s important.
Stay tuned for live updates with more great examples from this year’s festival from Leigh right here on HXP. What are you looking forward to seeing?