As ACO’s become more and more popular innovators in the health care space are looking to find ways to assist medical professionals in a changing environment. If you weren’t immediately familiar, An ACO, or Accountable Care Organization, is a network of doctors and hospitals that share responsibility for a patients care.
The problem that doctors or hospitals often face is that patients get their care in many different places and with the rise of Telehealth, many different ways often without the knowledge of the medical professionals that cared for them last. The idea is that a patient’s care can be enhanced by all of the people involved being on the same page. If everyone in on the same page it should eliminate some of the repeat tests an unnecessary procedures. ACOs are offered incentives for avoiding unnecessary costs, meeting benchmarks, focusing on prevention and closely managing patients with chronic diseases. One of these innovative companies aims to help with this system of care by bridging the gap in communication.
Cureatr is a startup that provides a connection between providers that supplies information to other caretakers. It uses HIPAA-compliant secure messaging for a all of the medical professionals involved to pass along pertinent information about the patients in their care. This simple idea should be appealing to ACOs specifically because if patient care is easier to monitor across the networks it should allow for easier collaboration and make it easier for them to capitalize on the cost-saving incentives.
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
