Washington, D.C. — Nobody gets human motivation like Dan Pink. Part office anthropologist, part investigative journalist, part great storyteller, he’s on a mission to change the world of work.
Dan has a side project that we absolutely cannot get enough of: Emotionally Intelligent Signage. It’s a growing collection of signs – from airports, roadsides, schools, stores – that play with words and context to create new kinds of meaning.
They go beyond the usual do this / don’t do that commands to really make a connection with people.
The best ones give you a little peek at the reason behind the rules, stir some empathy and earn a smile. That subtle shift in experience gets that boring old metal-sheet-on-a-post medium read – and appreciated.
Here are a few recent favorites, but you’re going to want to check out the whole collection.
Don’t knock on my door (via Thad Gembczynski):
Don’t do anything stupid in a library (via Mike Stock):
Bus your table (via Mrs Pink)
Keep Chicago beaches clean (via Brad Waters)
Posted by: Leigh Householder
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.