Columbus, OH —I went to the movies the other day and I was greeted at the ticket counter to discover that I had my own assigned seat. As I sat down, a server asked if I would like anything to eat or drink. The luxury chairs were electronically controlled to recline as I sat back to enjoy the show.
Earlier that week I sat down to a popular, yet considerably average restaurant. I was greeted by my own personal concierge who asked me if they could change any of the channels on the television or if the temperature in the room felt ok.
This is a trend that we call “Luxury Service Down Market”, meaning we are getting unexpected value out of everyday life experiences. Battling a chronic disease is far from a luxurious experience, yet many companies are now looking at the “Pill+” model. This form of treatment goes beyond the pill and aims at the broader patient by providing healthy living tools and educational materials, many times in a digital format such as a website or an app. Many of these programs’ goals are to connect and educate the patient, providing additional value in addition to the drug in order for the patient to self-manage their care.
Digital resources are a great way to provide this informational material. Perhaps you provide a community support portal to cancer patients, or create an educational learning portal for dietary needs of Type 2 diabetics. This additional material for patients can lead to better outcomes, increased patient loyalty and provide useful tools to track their disease.
Posted By: Mike Martins