Cannes, France — As far as we can tell, all was unseasonably quiet on the French Riviera this June… but that fact couldn’t quell the energy and excitement of Cannes LIONS — albeit in the form of a virtual stand-in for the world’s largest annual celebration of marketing creativity. And in a format only a year like 2020 could offer. In lieu of an in-person event, complete with awards, myriads of keynotes and countless breakout sessions, the team launched the LIONS Live platform — an immersive virtual experience offered completely free to anyone with an email address and the appetite for creativity. 

The agenda originally called for digital goodies sprinkled through the month of June that would reach a fever pitch in the final full week of the month and disappear just as quickly, but after an apparently massive showing of online engagement and support, Simon Cook, the managing director of Cannes LIONS announced:

Today, we have decided to keep LIONS Live… alive. The full schedule from this week will remain available to watch. We’ll also continue to release new content on the LIONS Live platform, highlighting the voices that need to be heard and the people who have something to say.

The platform includes dozens of new keynote presentations from leaders and visionaries in marketing and communications around the globe, as well as other content aligned to the 8 themes outlined for the festival:

  1. Creativity is the Business Growth Engine
  2. Let’s Get Back to Brand 
  3. Looking to 2030: Making your Business Future Fit
  4. Applied Creativity: When Data, Tech and Ideas Collide
  5. Creative Disruption in Commerce
  6. Storytelling at Scale
  7. Your Brand is My Experience
  8. Purpose-Built: Brand Accountability and Activism 

To learn more and explore the content yourself, visit

About the Author:

Drew Beck has spent his entire career in healthcare — from direct patient care as an EMT in college to countless roles in pharma sales and global marketing for leading life science companies including Eli Lilly & Co. and GlaxoSmithKline. He is currently a leader on the Syneos Health Insights & Innovation team, a group charged with leveraging deep expertise in virtual collaboration, behavioral science, trends-based-innovation, custom research and global marketing insights.