As part of Syneos Health®, we are engaged in every point of influence in health. That lets us know your market and your patient in ways that no other partner could.
AT THE POINT OF CARE
Over 12,000 clinical educators, sales experts, and in-house doctors, nurses, pharmacists, and psychologists
in real life
Ethnographers and behavioral scientists steeped in long-term studies of health
IN EHRs (AND WALLETS)
Experts on shifting payer attitudes, organized customers, and workflow-decision dynamics
in government offices
Strategists in the know on new value frameworks, influencers, regulation, and pricing
WITH PHARMA LEADERS
Leaders innovating commercial strategy at every stage of the lifecycle, offering competitive views into promotional activity across hundreds of therapeutic areas
IN THE NEXT GENERATION OF CARE
Syneos Health has helped to develop or commercialize 92% of the novel new drugs approved by the FDA in a recent 5-year period and has served over 500,000 clinical trial participants
Clear Lens on Change
My client was facing loss of exclusivity in a unique market. They had big questions about what might happen at the point of sale and point of care. I quickly connected with 3 pharmacists on our team as well as several Syneos Health contract sales reps who know the practices extremely well. We built a landscape of exactly what to expect that let the clients move forward quickly and confidently with their operational plan.
A client in a fast-changing primary care market wanted to get ahead of 2 competitors. With our data dashboards, I got a comprehensive market analysis from each competitor’s previous launches. Then I connected with clinicians who knew the data, communicators who knew the brands, and behavioral scientists who knew the patients. After pulling together more than 200 observations, we gleaned 8 actionable insights about how to stand out.
My client needed to evolve their organization’s medical function. They were afraid they were years behind and wanted to leap ahead. Pooling the insights of our consulting team, med comms experts, and lobbyists, we built a full landscape of industry investment and intent. This guide helped his team quickly drive to a shared vision and create new projects to make it a reality.