Why Are So-Called Disabilities Essential To Human Diversity?

The first TEDMED 2013 videos are out. We were particularly captivated by this talk from Far From the Tree author Andrew Solomon.

“Even in purely nonreligious terms, homosexuality represents a misuse of the sexual faculty. It is a pathetic little second-rate substitute for reality, a pitiable flight from life. As such, it deserves no compassion, no treatment as minority martyrdom, and it deserves not to be deemed anything but a pernicious sickness. That’s from TIME magazine in 1966 when I was three years old. And, last year the president of the United States came out in favor of gay marriage. My question is how did we get from there to here? How did an illness become identity?”

This Ad Has a Secret Anti-Abuse Message That Only Kids Can See

Rae Lowden and Patty Holmes shared this giant lenticular that delivers personalized advertising without heavy technology. It could be a great fit in a medical practice where people are frequently changing their perspectives (sitting, standing, stepping up, laying down)

“In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time.” Full article.

Pfizer Launches New Purchasing Website To Help Alleviate the Guesswork Around Buying Legitimate Viagra® Online

CVS is powering an online pharmacy at Viagra.com. This is big for Pfizer because the illegal Viagra market is actually 25% larger than the legal market. These aren’t all men who are afraid to talk about ED – in fact, 75% have talked to their doctor. Half the men don’t even realize they’re doing something illegal or counterfeit. They’re looking for convenience and a deal. Pfizer’s new online pharmacy lets real Viagra go head-to-head with the counterfeit stuff.

“To meet the needs of consumers who are increasingly going online to purchase prescription medications, Pfizer today launched Viagra® home delivery, a new prescription-fulfillment website for Viagra® (sildenafil citrate) tablets, Pfizer’s most counterfeited medicine.” Full article.

Docs Haven’t Mellowed On DTC, Snap Poll Suggests

CMI polled 104 physicians from its ByDoctor PULSE pool last week. They found that just over half think DTC should be scaled back, but, perhaps more importantly, more than two-thirds (68%) agreed that DTC ads encourage patients to contact a clinician and 64% agreed that ads promote patient dialogue with healthcare providers.

“‘As the industry is moving towards this more customer-centric focus, for all the money spent in DTC, so much appears not to address strengthening the physician-patient relationship, which is going to be critical as pharma moves beyond just selling pills,’ said Woodland.” Full article.

5 Lessons In UI Design, From A Breakthrough Museum

Tyler Durbin sent us this article about how the Cleveland Museum of Art integrated technology into centuries old art. They tackled a challenge that we face each day in our own work: How do you craft an interaction between bytes and spaces that is intuitively engaging for the customer?

“Entire volumes of art-history thinking are collapsed into simple, intuitive groupings that help the visitor grasp the collection. Visitors can then drag pieces to iPads arrayed along the wall. Then, visitors simply carry the iPads into the museum, where they can take a custom tour crafted to the objects they picked out on the grand timeline.” Full article.

And, one little snippet from Real Simple that might just change who you invite to your next innovation brainstorm:

50 to 60

The age range in which people of today feel the most empathy according to a new study published in the Journal of Gerontology: Psychological and Social Sciences. Researchers believe that’s when our cognitive abilities peak and when we’ve accumulated a critical mass of emotional experience. Another possible reason, say the study authors: This age group was raised during a time of major social movements (antiwar, civil rights) and may be more inclined to consider others’ viewpoints as a result. Right on!

Posted by: Leigh Householder

About the Author:

As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.

Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW.  There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.

Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.

A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)

Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized  as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.