Las Vegas, NV-It’s been said that we are not only living in the era of the internet of things, but the internet of healthy things. And this era has brought us fitness trackers, remote monitors, and even simplified healthcare plans that someone fresh out of college could easily navigate.
As CES kicks off this week, numerous health startups will flock to Las Vegas to show off their latest digital health tools, gadgets, and solutions. But what is allowing healthcare to steal the show at CES? A combination of high mobile adoption rates and shifting consumer expectations is likely to blame. Consumers now more than ever expect to have answers at their fingertips (and why wouldn’t they?). We can get dates, drivers, handymen, and even delivery food from our favorite local spots that don’t deliver, all from our mobile devices.
But it’s not just the small health startups breaking into CES this year. Large health and wellness companies are slated to appear tomorrow as well. Instead of marketing their latest products, Johnson & Johnson will be at CES discussing innovation and wellbeing. Philips has also been said to have staked a large presence at CES this year.
Our own, Chris Devine, will be there live this week updating us on all of the latest and greatest for 2016 and beyond. Be sure to check back for more updates!