Cannes, France – Rethink Breast Cancer wants to put an end to the nice gesture, the uncomfortable gift, and that lost feeling friends and loved ones have when trying to figure out just what might be useful to someone living with breast cancer --- or even make one of her hard days a little easier.
Their Give-A-Care product line is designed specifically for young women with breast cancer and lets friends and family build a personalized care package that acknowledges what she’s really going through and gives her the care she really needs.
The packages are beautifully designed and the product names have the great voice of Skimm and the totally-get-it snark of Louis CK. Here are a few of our favorites:
- If-one-more-person-tells-me-I-don’t-look-sick-I-may-never-get-rid-of-this HEADACHE BALM
- I-know-this-hospital-waiting-room-like-the-back-of-my HAND SANITIZER
- My-mouth-is-drier-than-prohibition-I-need WATER BOTTLE
- I-know-its-the-afternoon-but-please-just-let-me-sleep-some-more DO NOT DISTURB SIGN
Rethink was at Cannes to accept an award for that clever packaging but beyond the package, they empower young people worldwide who are concerned about and affected by breast cancer. Their work includes education, resources, advocacy, community engagement and fundraising. As they say, “no pink ribbons required.”
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.