Columbus, OH —I’ve heard through many marketing expert channels that the email newsletter is dead. But from some recent research that I did in order to prove the statement, I ended up finding just the opposite. While many of us blow right through the daily deal emails and newsletters about things that we don’t really care about, surprisingly, healthcare communications in this medium tend to out-perform other standard industries.

As long as the content is to the point and has value, these newsletters tend to get double the open rates and above average click-through rates, making them a powerful communication tool for healthcare marketers. Please download the infographic below for more information and tips on how to get your email content read.