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#1

2017 TRENDS: FROM GSW AND SYNEOS HEALTH COMMUNICATIONS | Perspectives

Data and predictive analytics are rapidly evolving how we target customers and develop integrated communications plans that flow seamlessly across channels.

#2

The Rise of the Contract Doctor Points to New Opportunities for Engagement | Blog

The gig economy isn't just for Uber—doctors are increasingly taking contract roles as providers fill the gap left by retiring HCPs and physician shortages.

#3

Bite Sized Content Wins Over Twitter Fans | Blog

Read how one brand captured the hearts of fans with bite-sized digestible content on Twitter over a sensitive topic.

#4

Apple Watch Accessory Receives FDA Approval | Blog

The FDA approved the first ever watch accessory, an Apple watch band that not only reads your EKG, but will communicate with your physician if results are abnormal.

#5

SHINING A LIGHT THROUGH HEALTHCARE’S SHIFTING DOORS | Blog

We’re a few weeks away from publishing our annual Trends Reports.

#6

2016 TRENDS: FROM GSW AND SYNEOS HEALTH COMMUNICATIONS | Perspectives

Understanding how people’s expectations are changing allows companies to capture new market opportunities, take smart risks and spur innovation.

#7

2018 Trends | Perspectives

Trends show us the latest customer expectations, and reveal data and clues about changing habits and preferences.

#8

2018 Marketing Trends | Perspectives

Shifts in how brands are earning time, attention and loyalty

#9

2018 Digital Trends | Perspectives

Behavior changes influenced by technology, tools and devices

#10

3 trends to watch in pharma advertising in 2018 | In The Media

Leigh Householder, Managing Director of Innovation, is featured in a STAT News article where she talks about trends to be on the lookout for this year.

#11

2018 Consumer Trends | Perspectives

Expectations created by media, peers and entertainment

#12

2018 Healthcare Trends | Perspectives

New realities in accessing, giving and receiving healthcare

#13

4 trends driving industry priorities in 2018 | In The Media

Leigh Householder, Managing Director of Innovation, is featured in the Outsourcing-Pharma.com article talking about how commercial transformation could reach new heights in 2018 as new expectations (and possibilities) reshape traditional models.

#14

2018 Commercial Trends | Perspectives

Rewired commercial model evolving from every point of influence in health and healthcare

#15

Tailoring The Voice To The Task | Blog

Should pharmaceutical brands think beyond the traditional voice options and add personality and even choices based on each individuals preference?