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2016 TRENDS: FROM GSW AND SYNEOS HEALTH COMMUNICATIONS | Perspectives
Understanding how people’s expectations are changing allows companies to capture new market opportunities, take smart risks and spur innovation.
The gig economy isn't just for Uber—doctors are increasingly taking contract roles as providers fill the gap left by retiring HCPs and physician shortages.
Read how one brand captured the hearts of fans with bite-sized digestible content on Twitter over a sensitive topic.
The FDA approved the first ever watch accessory, an Apple watch band that not only reads your EKG, but will communicate with your physician if results are abnormal.
We’re a few weeks away from publishing our annual Trends Reports.
2017 TRENDS: FROM GSW AND SYNEOS HEALTH COMMUNICATIONS | Perspectives
Data and predictive analytics are rapidly evolving how we target customers and develop integrated communications plans that flow seamlessly across channels.
2018 Commercial Trends | Perspectives
Rewired commercial model evolving from every point of influence in health and healthcare
2018 Consumer Trends | Perspectives
Expectations created by media, peers and entertainment
2018 Digital Trends | Perspectives
Behavior changes influenced by technology, tools and devices
2018 Marketing Trends | Perspectives
Shifts in how brands are earning time, attention and loyalty
2018 Trends | Perspectives
Trends show us the latest customer expectations, and reveal data and clues about changing habits and preferences.
3 trends to watch in pharma advertising in 2018 | In The Media
Leigh Householder, Managing Director of Innovation, is featured in a STAT News article where she talks about trends to be on the lookout for this year.
2018 Healthcare Trends | Perspectives
New realities in accessing, giving and receiving healthcare
4 trends driving industry priorities in 2018 | In The Media
Leigh Householder, Managing Director of Innovation, is featured in the Outsourcing-Pharma.com article talking about how commercial transformation could reach new heights in 2018 as new expectations (and possibilities) reshape traditional models.
Should pharmaceutical brands think beyond the traditional voice options and add personality and even choices based on each individuals preference?