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Toronto-based innovation shop Trend Hunter has cranked out over 10,000 custom trends profiles in the past decade, and they compressed their annual 3-day innovation experience into an 8-hour intensive course.
2018 Marketing Trends | Perspectives
Shifts in how brands are earning time, attention and loyalty
2018 Consumer Trends | Perspectives
Expectations created by media, peers and entertainment
2018 Healthcare Trends | Perspectives
New realities in accessing, giving and receiving healthcare
2018 Digital Trends | Perspectives
Behavior changes influenced by technology, tools and devices
2018 Commercial Trends | Perspectives
Rewired commercial model evolving from every point of influence in health and healthcare
eBook Provides Biopharma Decision Makers With What’s-Next Insights to Navigate Challenges and Capitalize on the Opportunities Ahead
People increasingly expect to be active participants in their healthcare.
The gig economy isn't just for Uber—doctors are increasingly taking contract roles as providers fill the gap left by retiring HCPs and physician shortages.
Pfizer’s new television ad is revolutionary for the pharmaceutical industry and is closely following one of our new 2017 Communication Trends.
Syneos Health examines some of the key trends shaping industry launches in 2019 and beyond.
Therapy and psychiatry costs tend to be high and many insurance plans cover only a small portion of those services.
When the futurists at Ford started work on their first-ever trends report, they were looking for insights into what may influence consumers’ values, attitudes and behaviors in the coming year.
Here’s a fantastic little case study of our Let’s Play trend in action (see Digital Trend #6).
Pokémon Go's first birthday marks a chance to reevaluate how Augmented Reality (AR) is evolving today and tomorrow's digital marketing
TRENDING 2017: THE INDUSTRIAL INTERNET | In The Media
The Industrial Internet is already having a profound impact on consumers today.
What We're Reading | Blog
It’s often just a matter of keeping your eyes peeled for emerging trends and exciting new opportunities.
Patient activation and education services “beyond the pill” have been a trend, and now there is some concrete value proof to all of it.
Several trends we are following this year touch on data.
As 2014 is winding down, our 2015 trend reports are just heating up.
Search for the Right Patient - the Personal Label | In The Media
Leigh Householder, EVP/ Managing Director of Insights and Innovation at Syneos Health writes about the shift towards more personalised labels with the most impact on the right patient - taken from SyneosHealth 2019 Health Trend Ten.
Live from Cannes Lions Health: P&G and Thrive Global launched a new initiative: they’ll be working across six of their well-known brands to bring habit-stacking to consumers, helping to move their products from part of everyday mindless routines to something more meaningful.
One trend that we’ve been tracking lately is The Return of Food — how fear of the “Big Food” boogeyman has led to dramatic shifts in eating habits.
Many doctors-to-be spend the first several years of medical school entrenched in rigorous academic activity, but miles away from any living, breathing patients.
Key elements of engaging healthcare employees | In The Media
In this article published in the October 2017 edition of O'Dwyer's magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play.
As our team prepares for the release of our 2019 Trend Reports in the coming weeks, I’ve had the opportunity to reflect on several of the highlights from our 2018 Reports that garnered extra attention and sparked the most ideas with our clients.
The British fitness chain’s newest program is exemplifying our 2017 Consumer Trend Sleep’vangelism.
Pain Beyond Numbers | Blog
And while we typically think of these alternative forms of communication as fun and frivolous, there is a growing trend amongst chronically ill patients to leverage these tools.
The trend towards consolidation means there are fewer opportunities for pharmaceutical brands to tell their story and demonstrate their product’s value.
Women of The Week Podcast: Kim Johnson | In The Media
Kim Johnson, President at GSW, a Syneos Health Company, discusses some the key trends that will impact healthcare advertising, the role of transformative technology, and the core values that drive her and her teams to do good work.