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eMarketer’s latest numbers on Pharma’s digital ad spend are in, and the word of the day is growth.
Live from EFP ‘18: Among the countless presentations and panels at EFP Philly this year, I had a clear favorite—A.
Over the past several years, we have all grown accustomed to the drug-pricing-war headlines.
“It’s not life threatening, but I can’t drive…Call an Uber.”
Supporting people living with cancer is a top priority for any organization and individual working in the cancer space.
Last week a few team members from InVentiv were attendees at the In2Summit Conference held at the Ham Yard Hotel near Piccadilly.
From Mark Cuban’s latest investments, to a pocket-sized emergency room, the latest and greatest in technology.
The Disappearing Data Stream | Blog
Whether you know it or not, our data is being used and implemented into decisions that will improve our everyday lives—from traffic monitoring to population health.
Consumers have access to more healthcare information and resources and more financial responsibility for their health than ever before.
Thank You For Engaging. | Blog
Unless you’ve been living under a rock for the past year, chances are you’ve heard LOTS of talk about ad-blockers.
Well, that was quick!
Digital assistants are increasingly finding their way into most homes and as a result, voice searches are changing the way brands think of SEO.
Non-adherence and Nudges | Blog
In recent years, countless life science leaders have been exploring ways to harness the power of behavioral science to combat the looming threat of healthcare’s biggest challenges.
The prevalence of these life threatening conditions is increasing and medical scientists can’t seem to figure out why.
InTouch recently published a report on digital sales aid usage based on their 12-month tracking study that measured how often sales reps were using them and how valuable the content was to HCPs.
The Digital Divide | Blog
Nearly 5 million families in the U.S still do not have access to high-speed internet.
A recent survey from the John A.
It’s difficult to imagine, with the current news around drug prices and the generally negative opinion on DTC advertising, that the reputation of Pharma might actually be getting better but it turns out it is.
Sharing data has been a sensitive subject in healthcare, but with companies and consumers becoming more willing to share data has drastically changed the way that we operate on a daily basis.
Think you have health condition?
Live from Cannes Lions Health: The history of healthcare communications is full of directives about what we should do or even have to do.
The Ultimate Creative Act | Blog
Live from Cannes Lions Health: The first day of Cannes Lions kicked off with a quote from the famous Bill Bernbach: “All of us who professionally use the mass media are the shapers of society.
Nobody wants their doctor to say, “you’re losing your hearing,” but for the 48 million Americans suffering from hearing loss, most dread the idea of the clunky, uncomfortable hearing aids of yester-year.
Live from eyeforpharma Philadelphia 2019— why pharma needs to defy conventions in problem solving in order to drive change and impact.
A recent proposal by the U.S.
Pharmaceutical giant Roche’s new app for people with multiple sclerosis (MS) revolutionizes how doctors care for patients with the disease.
Live From Lions Health: A bracelet that changed the way families think about vaccines, a playroom for kids that’s a workout for parents, a nutrition-Rx from a railroad, and AI that’s prompting better in-train-station nutrition for busy commuters.
Why is it that pharma apps don’t get the same downloads and usage as apps from other industries?
When it comes to food, our stomachs may know very well when they’re full, but the brain has veto power.
Investment in technology is imperative for providers who want to keep up with the changing healthcare reimbursement landscape.