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#241

Fresh Stats—Pharma/Healthcare Digital Ad Spend | Blog

eMarketer’s latest numbers on Pharma’s digital ad spend are in, and the word of the day is growth.

#242

Sideways Opportunities: An EFP ’18 Fireside Chat with A. | Blog

Live from EFP ‘18: Among the countless presentations and panels at EFP Philly this year, I had a clear favorite—A.

#243

New Hospital Collaboration Aims to Manufacture Generic Drugs To Reduce Pricing | Blog

Over the past several years, we have all grown accustomed to the drug-pricing-war headlines.

#244

Uber’s Unintended Influence: A 7 percent Reduction in Ambulance Usage | Blog

“It’s not life threatening, but I can’t drive…Call an Uber.”

#245

The Cancer Support Community - A Patient Driven Network Of Cancer Support | Blog

Supporting people living with cancer is a top priority for any organization and individual working in the cancer space.

#246

In2Summit Conference: All The Highlights | Blog

Last week a few team members from InVentiv were attendees at the In2Summit Conference held at the Ham Yard Hotel near Piccadilly.

#247

What's Hot In Technology: 8/21 | Blog

From Mark Cuban’s latest investments, to a pocket-sized emergency room, the latest and greatest in technology.

#248

The Disappearing Data Stream | Blog

Whether you know it or not, our data is being used and implemented into decisions that will improve our everyday lives—from traffic monitoring to population health.

#249

DPE15: Treato Shares Social Listening Impact | Blog

Consumers have access to more healthcare information and resources and more financial responsibility for their health than ever before.

#250

Thank You For Engaging. | Blog

Unless you’ve been living under a rock for the past year, chances are you’ve heard LOTS of talk about ad-blockers.

#251

Fresh Out Of The Oven: Tide Pod Pizza | Blog

Well, that was quick!

#252

Hey Siri, What’s New in Voice Search? | Blog

Digital assistants are increasingly finding their way into most homes and as a result, voice searches are changing the way brands think of SEO.

#253

Non-adherence and Nudges | Blog

In recent years, countless life science leaders have been exploring ways to harness the power of behavioral science to combat the looming threat of healthcare’s biggest challenges.

#254

Infographic: Food Allergy Awareness Week (May 11-17) | Blog

The prevalence of these life threatening conditions is increasing and medical scientists can’t seem to figure out why.

#255

30% of Sales Reps Aren't Using Their Digital Sales Aids | Blog

InTouch recently published a report on digital sales aid usage based on their 12-month tracking study that measured how often sales reps were using them and how valuable the content was to HCPs.

#256

The Digital Divide | Blog

Nearly 5 million families in the U.S still do not have access to high-speed internet.

#257

Physicians Feel Unprepared for End-of-Life Care Conversations | Blog

A recent survey from the John A.

#258

Public Opinion on Pharma Improves | Blog

It’s difficult to imagine, with the current news around drug prices and the generally negative opinion on DTC advertising, that the reputation of Pharma might actually be getting better but it turns out it is.

#259

Using Data to Track Addiction | Blog

Sharing data has been a sensitive subject in healthcare, but with companies and consumers becoming more willing to share data has drastically changed the way that we operate on a daily basis.

#260

Google Will Know About Your Condition Before Your Doctor | Blog

Think you have health condition?

#261

From Do The Right Thing To Do The Easy Thing | Blog

Live from Cannes Lions Health: The history of healthcare communications is full of directives about what we should do or even have to do.

#262

The Ultimate Creative Act | Blog

Live from Cannes Lions Health: The first day of Cannes Lions kicked off with a quote from the famous Bill Bernbach: “All of us who professionally use the mass media are the shapers of society.

#263

Inclusive Design is Changing How We Develop Medical and Therapeutic Devices | Blog

Nobody wants their doctor to say, “you’re losing your hearing,” but for the 48 million Americans suffering from hearing loss, most dread the idea of the clunky, uncomfortable hearing aids of yester-year.

#264

Solve Big Problems with Conventional Thinking, Said No One at eyeforpharma | Blog

Live from eyeforpharma Philadelphia 2019— why pharma needs to defy conventions in problem solving in order to drive change and impact.

#266

Roche’s “Floodlight” a Multiple Sclerosis Game Changer | Blog

Pharmaceutical giant Roche’s new app for people with multiple sclerosis (MS) revolutionizes how doctors care for patients with the disease.

#267

Four [MORE] Bold New Inventions Seen At Lions Health | Blog

Live From Lions Health: A bracelet that changed the way families think about vaccines, a playroom for kids that’s a workout for parents, a nutrition-Rx from a railroad, and AI that’s prompting better in-train-station nutrition for busy commuters.

#268

Who's Getting Pharma Apps Right? | Blog

Why is it that pharma apps don’t get the same downloads and usage as apps from other industries?

#269

It's the Little Cheats That Derail Us | Blog

When it comes to food, our stomachs may know very well when they’re full, but the brain has veto power.

#270

Successful Implementation of Value-Based Reimbursement Requires Partnerships Across All Healthcare Stakeholders | Blog

Investment in technology is imperative for providers who want to keep up with the changing healthcare reimbursement landscape.