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Tailoring The Voice To The Task | Blog

Should pharmaceutical brands think beyond the traditional voice options and add personality and even choices based on each individuals preference?


New Survey Results - Media: The Least Trusted Institution | Blog

Recently revealed results from the 2018 Edelman Trust Barometer, for the first time ever, showcase the media viewed as the least trusted source for information.


North America | Region

North America


Approved: First CBD-based Prescription Drug, for Treatment of Epilepsy | Blog

A landmark approval by the FDA will put the first marijuana-derived prescription drug behind pharmacy counters this fall.


Cleveland Clinic: Prioritizing The Patient Experience | Blog

The Cleveland Clinic was the first major academic medical center to make patient experience a strategic goal, hire and appoint a Chief Experience Officer, and one the first to establish an Office of Patient Experience.


AI + Genetics + Patients = Win | Blog

A few weeks back, the digital healthcare company Optra Health announced the launch of OptraGURU, its newest platform that leverages the AI tech of its iPhronesis offering with Amazon Alexa’s natural language skills.


PharmaVOICE Year in Preview 2018 | In The Media

Kenneth Fisher, VP Director of Technology - GSW, Patrick Richard, Managing Director of Data Science and Rebecca Rehder, EVP Director of Client Services, are featured in the November/December 2017 issue of PharmaVOICE.


Social Media, Value and the Future of Healthcare Communications | In The Media

Julian Suchman, Digital & Social Strategy, inVentiv Health PR, takes a closer look at the new communication priorities required to thrive in the new value landscape.


The Apple-CareKit: A revolution in health care? | Blog

The secret power of innovations: The Apple-CareKit: A revolution in health care?


Is it too late now to say sorry? | Blog

With the year rapidly coming to a close, we’ve decided to take you on a trip down memory lane to recap the biggest stories and trends of 2017.


The Week That Was: Flying Cat-a-strophe | Blog

It’s been a little over a year since the first crash of a Boeing 737 Max in Indonesia.


What happens in Vegas… | Blog

Las Vegas is a city that seems to exist in a parallel universe - and even celebrates this with the marketing slogan of “What happens here, stays here.”


Amazon’s (Potential) Entry Into the Healthcare Market Sparks New Competition | Blog

As Amazon positions themselves as (potential) healthcare players, several brick and mortar pharmacies shift with new partnerships and business models.


Download this and call me in the morning | Blog

One of the few places we still get homework as adults is the doctor’s office.


Is Patient Portal Usage Low? | Blog

I’m a fan of patient portals.


Allergan: See America & Prevent Blindness | Blog

61 million Americans are at risk of severe vision loss – more than the populations of California and Florida combined.


Crowdsourcing Cancer Clinical Trials | Blog

What if you had a proven (data driven) cocktail of approved non-cancer drugs that were saving lives but you couldn’t promote them because you can’t label them as a cancer drugs?


Lilly - The Hero's Journey Art Project | Blog

Several trends we’re following this year are focused around the patient’s voice and bringing it in early and often.


A Super (Bowl) Moment for Healthcare | Blog

GSW, part of Syneos Health Communications, and St.


Social Media Influencers - Patients As Promoters | Blog

Earlier this year, Wego Health launched a new platform that connects patients with healthcare entities with one goal: connect the patient’s experience with said entity to the patient’s social networks.


FDA Considering Easing Side Effect Requirements in DTC Ads | Blog

Earlier this week, the FDA announced they are proposing a new study to look at whether patients are being bombarded and over-warned within direct to consumer prescription advertisements.


Do They Need an Invitation? | Blog

Have you ever watched how people interact with touchscreens at a tradeshow booth?


In Pursuit of a Less Prickly Experience | Blog

It’s not surprising that the diabetes space is fertile ground for innovation.


Is An Uber For Healthcare Possible? | Blog

As just about everything is handled remotely, start-up organizations continue to make the news by implementing Uber-style experiences and on-demand healthcare services.


GoodRx and Iodine Bring Transparency To Drug Pricing | Blog

With a low public tolerance to drug pricing in the recent news, two companies joined forces to help combat the difficult subject when discussing pharmaceutical pricing: transparency.


Innovation & Insights | Shared-accelerator



TEDx: Hidden Possibilities In Everyday Clues | Blog

I recently had the opportunity to attend and speak at a very unforgettable TEDx event.


Mixed App Adoption Rates Among Caregivers | Blog

New research from Parks Associates reveals some interesting information about the usage of care-related apps in the caregiver population.