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#121

HxP Picks: Gaming, NFC, caregiving, more | Blog

Don’t miss all these great finds from our contributors, including a potentially huge break-through in cancer care, a big trend of men as caregivers, intriguing new ad formats, a new take on junk food, and more.

#122

What Nutrition Professionals Are Cooking Up: A FNCE Recap | Blog

The event gathered more than 10,000 nutrition experts to discuss important trends, research and insights in food and health.

#123

RHS: Non-Doctors On Demand | Blog

On demand services have been a trend that just continues to pick up steam and the we’ve noticed healthcare being no exception.

#124

Pharma Comms Should Forget Its Social Media Fomo and Realize That They’re the Gold Standard | In The Media

You’re not missing out in your use of social media in pharma comms, says Duncan Arbour, our SVP Innovation, Europe.

#125

Can Brands Embrace Simplicity? | Blog

One trend Allidura Consumer, a Syneos Health(TM) company, has been watching closely is how people are embracing simplicity—in ways big and small.

#126

Dehydrated, sleep deprived and full of nachos? | Blog

One Super Bowl game, 1.33 billion chicken wings and 12.5 million pizzas later, we know the feeling all too well.

#127

Will Wearables Follow the Path of Tablets? | Blog

With their uninspiring adoption rates and user drop-off trends averaging just 6 months, saying that the future looks bleak for wearables is, in my opinion, putting it lightly.

#128

VR Gets With the Times | Blog

Last year, one of the major digital trends that we were tracking was the VR tipping point.

#129

How Many Things Are You Doing Right Now? | Blog

Matt, Mike and I recently teamed up to build a presentation on ten of the most intriguing trends we’re following right now.

#130

Spring Pharma Forecast: Partly Cloudy with Gusts of Transparency | Blog

TWTW team spent this weekend doing some spring cleaning in the hopes that it would bring us East Coasters some, well, spring…Fingers crossed that a little wishful thinking and the removal of some pretty major dust bunnies will get the warm weather vibes coming our way.

#131

Apple Watch Accessory Receives FDA Approval | Blog

The FDA approved the first ever watch accessory, an Apple watch band that not only reads your EKG, but will communicate with your physician if results are abnormal.

#132

The Changing Face of Social Media Marketing | In The Media

In this PM360 article, Chris Iafolla, Head of Digital & Social Strategy at Syneos Health Communications, comments on the usage of chatbot technology in the pharmaceutical industry.

#133

Dare to Compare | Blog

Social scientists have found that seeing comparative data is a more effective route to behavior change than making more rules.

#134

Syneos Health: ‘Heightened influx of information’ drives 2019 trends, challenges | In The Media

Access to an increasing amount of information is catalyzing research, while also lending to higher levels of professional burnout on behalf of health care professionals, says company executive.

#135

Your Next Social Post Could Result in an Instadiagnosis | Blog

A new study by a graduate student with the Harvard University psychology department reports that social media posts can provide clues as to whether or not a user is likely to suffer from depression.

#136

Outsiders are Getting into the Game | Blog

One of the big themes this year at the summit was innovations from healthcare outsiders, something that we have focused on quite a bit since naming it a trend a little over a year ago.

#137

Bite Sized Content Wins Over Twitter Fans | Blog

Read how one brand captured the hearts of fans with bite-sized digestible content on Twitter over a sensitive topic.

#138

Emoji Overload | Blog

Think that emoji’s have jumped the shark?

#139

CVS and Walgreens Store Layout Takes on a New Health-Centric Design | Blog

Popular retailers such as Toys R’ Us and Gap have found themselves on the list, falling victim to a new trend in favor of online shopping and virtual services.

#140

inVentiv Health partners with Concentric in bid for better predictive marketing | In The Media

This FiercePharma article talks about how inVentiv Health Communications is using predictive data capabilities for marketing in partnership with Concentric.

#141

NAVIGATING IN A NEW AGE OF POPULISM | In The Media

On first reflection, the word populist may conjure vague recollections from sophomore year American history class and images of Huey Long from cobweb-covered corners of the memory.

#142

Think small: The individual experience of care | Blog

The challenges we have to solve in healthcare are enormous: an epidemic of chronic disease, inequity in care, a rapidly aging population, the list goes on and on.

#143

The Great Generational Divide | Blog

The 2015 Makovsky survey “Pulse of Online Health,” reveals willingness amongst Americans to share health data and leverage new technology in order to better their own health.

#144

Radical Re-Orgs | In The Media

Future commercial models will see radical reorganisation in the coming years.

#145

Behavior Change: When Mapping the Patient Journey Isn't Enough | Blog

Behavioral economics research is identifying new drivers for how we make healthcare decisions.

#146

Merck: Inventing For Life | Blog

A recent survey conducted by pharmaceutical company, Merck, revealed only 5% of respondents cited medicine as the next greatest invention.

#148

Approved: First CBD-based Prescription Drug, for Treatment of Epilepsy | Blog

A landmark approval by the FDA will put the first marijuana-derived prescription drug behind pharmacy counters this fall.

#149

Tailoring The Voice To The Task | Blog

Should pharmaceutical brands think beyond the traditional voice options and add personality and even choices based on each individuals preference?