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The Return of the House Call | Blog

Since then, we’ve seen this trend continue to gain momentum.


A Dollar to Keep the Ads Away | Blog

Last year we identified “ad-blocking” as one of the big communications trends for 2016 (download our report here), and there has been absolutely no shortage of news, perspectives, and soundbites to support this prediction.


The BIG Data Motivator | Blog

We have been following this for a while, even created SnackStats on the trend, but it keeps popping up.


More than a Buzzword | Blog

The trend toward Virtual Reality experiences is continuing to rise and has become more than just another techie buzzword.


HxP Picks: Gaming, NFC, caregiving, more | Blog

Don’t miss all these great finds from our contributors, including a potentially huge break-through in cancer care, a big trend of men as caregivers, intriguing new ad formats, a new take on junk food, and more.


What Nutrition Professionals Are Cooking Up: A FNCE Recap | Blog

The event gathered more than 10,000 nutrition experts to discuss important trends, research and insights in food and health.


RHS: Non-Doctors On Demand | Blog

On demand services have been a trend that just continues to pick up steam and the we’ve noticed healthcare being no exception.


Can Brands Embrace Simplicity? | Blog

One trend Allidura Consumer, a Syneos Health(TM) company, has been watching closely is how people are embracing simplicity—in ways big and small.


Pharma Comms Should Forget Its Social Media Fomo and Realize That They’re the Gold Standard | In The Media

You’re not missing out in your use of social media in pharma comms, says Duncan Arbour, our SVP Innovation, Europe.


Dehydrated, sleep deprived and full of nachos? | Blog

One Super Bowl game, 1.33 billion chicken wings and 12.5 million pizzas later, we know the feeling all too well.


Will Wearables Follow the Path of Tablets? | Blog

With their uninspiring adoption rates and user drop-off trends averaging just 6 months, saying that the future looks bleak for wearables is, in my opinion, putting it lightly.


VR Gets With the Times | Blog

Last year, one of the major digital trends that we were tracking was the VR tipping point.


How Many Things Are You Doing Right Now? | Blog

Matt, Mike and I recently teamed up to build a presentation on ten of the most intriguing trends we’re following right now.


Apple Watch Accessory Receives FDA Approval | Blog

The FDA approved the first ever watch accessory, an Apple watch band that not only reads your EKG, but will communicate with your physician if results are abnormal.


The Changing Face of Social Media Marketing | In The Media

In this PM360 article, Chris Iafolla, Head of Digital & Social Strategy at Syneos Health Communications, comments on the usage of chatbot technology in the pharmaceutical industry.


Dare to Compare | Blog

Social scientists have found that seeing comparative data is a more effective route to behavior change than making more rules.


Outsiders are Getting into the Game | Blog

One of the big themes this year at the summit was innovations from healthcare outsiders, something that we have focused on quite a bit since naming it a trend a little over a year ago.


Syneos Health: ‘Heightened influx of information’ drives 2019 trends, challenges | In The Media

Access to an increasing amount of information is catalyzing research, while also lending to higher levels of professional burnout on behalf of health care professionals, says company executive.


Your Next Social Post Could Result in an Instadiagnosis | Blog

A new study by a graduate student with the Harvard University psychology department reports that social media posts can provide clues as to whether or not a user is likely to suffer from depression.


Bite Sized Content Wins Over Twitter Fans | Blog

Read how one brand captured the hearts of fans with bite-sized digestible content on Twitter over a sensitive topic.


Emoji Overload | Blog

Think that emoji’s have jumped the shark?


Spring Pharma Forecast: Partly Cloudy with Gusts of Transparency | Blog

TWTW team spent this weekend doing some spring cleaning in the hopes that it would bring us East Coasters some, well, spring…Fingers crossed that a little wishful thinking and the removal of some pretty major dust bunnies will get the warm weather vibes coming our way.


CVS and Walgreens Store Layout Takes on a New Health-Centric Design | Blog

Popular retailers such as Toys R’ Us and Gap have found themselves on the list, falling victim to a new trend in favor of online shopping and virtual services.


Think small: The individual experience of care | Blog

The challenges we have to solve in healthcare are enormous: an epidemic of chronic disease, inequity in care, a rapidly aging population, the list goes on and on.


The Great Generational Divide | Blog

The 2015 Makovsky survey “Pulse of Online Health,” reveals willingness amongst Americans to share health data and leverage new technology in order to better their own health.


inVentiv Health partners with Concentric in bid for better predictive marketing | In The Media

This FiercePharma article talks about how inVentiv Health Communications is using predictive data capabilities for marketing in partnership with Concentric.



On first reflection, the word populist may conjure vague recollections from sophomore year American history class and images of Huey Long from cobweb-covered corners of the memory.


Radical Re-Orgs | In The Media

Future commercial models will see radical reorganisation in the coming years.


Merck: Inventing For Life | Blog

A recent survey conducted by pharmaceutical company, Merck, revealed only 5% of respondents cited medicine as the next greatest invention.


Behavior Change: When Mapping the Patient Journey Isn't Enough | Blog

Behavioral economics research is identifying new drivers for how we make healthcare decisions.