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Don’t miss all these great finds from our contributors, including a potentially huge break-through in cancer care, a big trend of men as caregivers, intriguing new ad formats, a new take on junk food, and more.
The event gathered more than 10,000 nutrition experts to discuss important trends, research and insights in food and health.
RHS: Non-Doctors On Demand | Blog
On demand services have been a trend that just continues to pick up steam and the we’ve noticed healthcare being no exception.
You’re not missing out in your use of social media in pharma comms, says Duncan Arbour, our SVP Innovation, Europe.
One trend Allidura Consumer, a Syneos Health(TM) company, has been watching closely is how people are embracing simplicity—in ways big and small.
One Super Bowl game, 1.33 billion chicken wings and 12.5 million pizzas later, we know the feeling all too well.
With their uninspiring adoption rates and user drop-off trends averaging just 6 months, saying that the future looks bleak for wearables is, in my opinion, putting it lightly.
VR Gets With the Times | Blog
Last year, one of the major digital trends that we were tracking was the VR tipping point.
Matt, Mike and I recently teamed up to build a presentation on ten of the most intriguing trends we’re following right now.
TWTW team spent this weekend doing some spring cleaning in the hopes that it would bring us East Coasters some, well, spring…Fingers crossed that a little wishful thinking and the removal of some pretty major dust bunnies will get the warm weather vibes coming our way.
The FDA approved the first ever watch accessory, an Apple watch band that not only reads your EKG, but will communicate with your physician if results are abnormal.
The Changing Face of Social Media Marketing | In The Media
In this PM360 article, Chris Iafolla, Head of Digital & Social Strategy at Syneos Health Communications, comments on the usage of chatbot technology in the pharmaceutical industry.
Dare to Compare | Blog
Social scientists have found that seeing comparative data is a more effective route to behavior change than making more rules.
Access to an increasing amount of information is catalyzing research, while also lending to higher levels of professional burnout on behalf of health care professionals, says company executive.
A new study by a graduate student with the Harvard University psychology department reports that social media posts can provide clues as to whether or not a user is likely to suffer from depression.
One of the big themes this year at the summit was innovations from healthcare outsiders, something that we have focused on quite a bit since naming it a trend a little over a year ago.
Read how one brand captured the hearts of fans with bite-sized digestible content on Twitter over a sensitive topic.
Emoji Overload | Blog
Think that emoji’s have jumped the shark?
Popular retailers such as Toys R’ Us and Gap have found themselves on the list, falling victim to a new trend in favor of online shopping and virtual services.
This FiercePharma article talks about how inVentiv Health Communications is using predictive data capabilities for marketing in partnership with Concentric.
NAVIGATING IN A NEW AGE OF POPULISM | In The Media
On first reflection, the word populist may conjure vague recollections from sophomore year American history class and images of Huey Long from cobweb-covered corners of the memory.
The challenges we have to solve in healthcare are enormous: an epidemic of chronic disease, inequity in care, a rapidly aging population, the list goes on and on.
The 2015 Makovsky survey “Pulse of Online Health,” reveals willingness amongst Americans to share health data and leverage new technology in order to better their own health.
Radical Re-Orgs | In The Media
Future commercial models will see radical reorganisation in the coming years.
Behavioral economics research is identifying new drivers for how we make healthcare decisions.
Merck: Inventing For Life | Blog
A recent survey conducted by pharmaceutical company, Merck, revealed only 5% of respondents cited medicine as the next greatest invention.
A landmark approval by the FDA will put the first marijuana-derived prescription drug behind pharmacy counters this fall.
Should pharmaceutical brands think beyond the traditional voice options and add personality and even choices based on each individuals preference?