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Genentech is a company we’ve covered quite a few times for their innovative experiences and general attitude toward healthcare.
New Ads for New Era | Blog
This week, two of the world’s biggest digital players started unveiling new ad units and approaches designed for how we use digital tools right now.
Ogilvy recently released a report on pharma’s use of social media in 2014: Connecting the Dots.
Palo Alto, California —Connecting doctors and patients using technology is no easy task.
Earlier this summer, I had a great conversation with Matt Cash, an ambitious innovator who has designed everything from better sales tools to more addictive sports fantasy games.
Being a patient – it’s a job no one wants and almost no one is prepared for.
When you wander the vast exhibit halls at CES 2015, it feels like you’ve been transported into some future Grand Bazaar of Istanbul, circa 2050.
More and more of us are caring for a loved one with a serious health issue.
Alison Jackson, a contemporary artist who explores the cult of celebrity we all live in, kicked off Lions Health.
Verywell.com | Blog
This week About.com launched a new standalone media property, Verywell, that brings the company into the consumer health space.
Adherence Starts With Hope | Blog
Laura Barry, Senior Director Customer Insights, Analytics and Experiences at Abbvie believes emotional connections can be made in the digital space.
Live From Lions Health: AZ, Babylon, and the NHS have the largest deployment of artificial intelligence in the world, supporting 1.5 million people near London.
David Blair, Head of Health at Google, came to #efpphilly to talk about nothing less than the fusion of our digital and human lives.
Live From Lions Health: How do you change someone's mind?
For years, the goal of investing in better, more desirable pharmacies seemed to be in making them smaller.
I’ve spent most of my career specializing in digital and innovation, but one of the most memorable tactics I ever worked on was an envelope.
Last week, we got to take part in a workshop inspired by clues from the zeitgeist.
Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share.
I’ve heard through many marketing expert channels that the email newsletter is dead.
Apple is specifically targeting the healthcare industry with the launch of their new Apple Watch along with their Healthkit framework to track and store your health data.
Keep Calm and Kaizen On | Blog
Kaizen is the Japanese practice of continuous improvement.
I borrowed this little gem from the bulletin board in my office.
Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of pharma innovators.
As members of the innovation team at GSW, we do a lot of ideation about patient experience.
What if a child could learn how to manage her diabetes from her teddy bear?
I Hope I Get Old! | Blog
Pfizer showed people two sets of portraits: the first, smiling people in their 30s; the second, smiling people in their 70s.
If you’re like us, the bottom of your inbox is usually cluttered with emails you really mean to get back to, including lots of newsletters and alerts full of great research and insight.
Who is your gynecologist?
Every 73 days the amount of patient data doubles.
When I finished reading the report out from our survey of millennial physicians, my first reaction was: We’ve got work to do.