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For years, the goal of investing in better, more desirable pharmacies seemed to be in making them smaller.
Last week, we got to take part in a workshop inspired by clues from the zeitgeist.
Ryan Quigley, Vice President, Immunology, Global Marketing, and Bruce Henderson, Chief Creative Officer at Jack Morton Worldwide, took the stage at Cannes to talk about ways to build brands through brand experience.
Who is your gynecologist?
Earlier this summer, I had a great conversation with Matt Cash, an ambitious innovator who has designed everything from better sales tools to more addictive sports fantasy games.
As members of the innovation team at GSW, we do a lot of ideation about patient experience.
When you wander the vast exhibit halls at CES 2015, it feels like you’ve been transported into some future Grand Bazaar of Istanbul, circa 2050.
Keep Calm and Kaizen On | Blog
Kaizen is the Japanese practice of continuous improvement.
Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share.
Verywell.com | Blog
This week About.com launched a new standalone media property, Verywell, that brings the company into the consumer health space.
I Hope I Get Old! | Blog
Pfizer showed people two sets of portraits: the first, smiling people in their 30s; the second, smiling people in their 70s.
Doug Weinbrenner, Senior Director of Social Media at inTouch Solutions and Rebeca Bechily, Group Marketing Manager at Baxalta, teamed up to share why they took their hemophilia program to instagram.
It’s always nice to see standout marketing from the pharmaceutical industry featured in the advertising press.
If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings.
Live From Lions Health: In healthcare, we talk a lot about adherence.
Being alone is an increasingly important dynamic in healthcare.
What if you wanted a box of cereal right now?
Live From Lions Health: The awards stage last night was crowded with winners accepting Lions for video work that moved the audience with laughter, tears and surprise.
When I walked into a recent leadership meeting, I found two things on my chair: a copy of the Harvard Business Review (the one with the Advertising Analytics article on the cover) and a hardback of Unconscious Branding by Douglas Van Praet.
Amanda Bennett is a Pulitzer Prize-winning journalist and author of The Cost of Hope.
Next month, New York state will begin open enrollment for its health insurance marketplace.
If there’s one person almost everyone in pharmaceutical marketing has met, it’s David Rose.
Physicians who manage chronic disease are bearers of a seeming endless onslaught of bad news.
We are thrilled to share with you the second part of our two-part series on millennials.
Over the last few years, we’ve been watching the development and eventual FDA approval of Proteus’ ingestible sensor for medication management.
Nobody gets human motivation like Dan Pink.
What if changing just one thing would improve communication between doctors and patients, help lawmakers make better decisions, and even improve funding for science?
Ask a room at Lions Health who believes they’ll live to 80 years old?
Apple CareKit Apps are Live | Blog
Great news for developers, patients, and healthcare professionals: Apple’s CareKit modules are officially up and ready for use on GitHub, and three apps that utilize the CareKit platform are available for download.
In the commercials, weekday mornings look amazing.