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#1

Pharmacists: The new heros of chronic care | Blog

For years, the goal of investing in better, more desirable pharmacies seemed to be in making them smaller.

#2

HxP Picks: Best campaigns outside of pharma | Blog

Last week, we got to take part in a workshop inspired by clues from the zeitgeist.

#3

Abbvie: How to Create Superhero Brands in Healthcare | Blog

Ryan Quigley, Vice President, Immunology, Global Marketing, and Bruce Henderson, Chief Creative Officer at Jack Morton Worldwide, took the stage at Cannes to talk about ways to build brands through brand experience.

#4

Breaking Bias In Healthcare Experience | Blog

Who is your gynecologist?

#5

New Report: Sales Rep Trends and Best Practices | Blog

Earlier this summer, I had a great conversation with Matt Cash, an ambitious innovator who has designed everything from better sales tools to more addictive sports fantasy games.

#6

A Beautiful Patient Experience | Blog

As members of the innovation team at GSW, we do a lot of ideation about patient experience.

#7

5 Non-Healthcare Innovations at CES That Are Perfect For Healthcare | Blog

When you wander the vast exhibit halls at CES 2015, it feels like you’ve been transported into some future Grand Bazaar of Istanbul, circa 2050.

#8

Keep Calm and Kaizen On | Blog

Kaizen is the Japanese practice of continuous improvement.

#9

HXP Picks: New apps, new stories, new world | Blog

Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share.

#10

Verywell.com | Blog

This week About.com launched a new standalone media property, Verywell, that brings the company into the consumer health space.

#11

I Hope I Get Old! | Blog

Pfizer showed people two sets of portraits: the first, smiling people in their 30s; the second, smiling people in their 70s.

#12

DPE15: Pharma Is On Instagram | Blog

Doug Weinbrenner, Senior Director of Social Media at inTouch Solutions and Rebeca Bechily, Group Marketing Manager at Baxalta, teamed up to share why they took their hemophilia program to instagram.

#13

3 Ways Accountable Care Changes Pharma Marketing | Blog

It’s always nice to see standout marketing from the pharmaceutical industry featured in the advertising press.

#14

The Justice League takes over the cancer ward | Blog

If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings.

#15

Social Centricity: Beyond Patient Centricity | Blog

Live From Lions Health: In healthcare, we talk a lot about adherence.

#16

Do You Ever Feel Like You're In This Alone? | Blog

Being alone is an increasingly important dynamic in healthcare.

#17

Did you know you have more options? | Blog

What if you wanted a box of cereal right now?

#18

5 Can't Miss Videos From Cannes | Blog

Live From Lions Health: The awards stage last night was crowded with winners accepting Lions for video work that moved the audience with laughter, tears and surprise.

#19

Earning smiles, tears and goosebumps | Blog

When I walked into a recent leadership meeting, I found two things on my chair: a copy of the Harvard Business Review (the one with the Advertising Analytics article on the cover) and a hardback of Unconscious Branding by Douglas Van Praet.

#20

The thin line between denial and hope | Blog

Amanda Bennett is a Pulitzer Prize-winning journalist and author of The Cost of Hope.

#21

What If You Understood Your Health Insurance? | Blog

Next month, New York state will begin open enrollment for its health insurance marketplace.

#22

Forget mobile, the future may be furniture | Blog

If there’s one person almost everyone in pharmaceutical marketing has met, it’s David Rose.

#23

Using good news to change the conversation | Blog

Physicians who manage chronic disease are bearers of a seeming endless onslaught of bad news.

#24

Exclusive Report: Engaging The Worried Well | Blog

We are thrilled to share with you the second part of our two-part series on millennials.

#25

Could Metformin Change Diabetes Care Again? | Blog

Over the last few years, we’ve been watching the development and eventual FDA approval of Proteus’ ingestible sensor for medication management.

#26

Fun signs beat finger-wagging commands | Blog

Nobody gets human motivation like Dan Pink.

#27

Teaching healthcare to talk like patients | Blog

What if changing just one thing would improve communication between doctors and patients, help lawmakers make better decisions, and even improve funding for science?

#28

Merck Tackles the Realities of Longer Life Expectancies | Blog

Ask a room at Lions Health who believes they’ll live to 80 years old?

#29

Apple CareKit Apps are Live | Blog

Great news for developers, patients, and healthcare professionals: Apple’s CareKit modules are officially up and ready for use on GitHub, and three apps that utilize the CareKit platform are available for download.

#30

You Know What Real Women Have Time For?? | Blog

In the commercials, weekday mornings look amazing.