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#1

Pharma Creating Startups for Innovation | Blog

Genentech is a company we’ve covered quite a few times for their innovative experiences and general attitude toward healthcare.

#2

New Ads for New Era | Blog

This week, two of the world’s biggest digital players started unveiling new ad units and approaches designed for how we use digital tools right now.

#3

Pharma Tweets Up by 530% in 2014 | Blog

Ogilvy recently released a report on pharma’s use of social media in 2014: Connecting the Dots.

#4

Creating a HIPAA Compliant App Just Got Easier | Blog

Palo Alto, California —Connecting doctors and patients using technology is no easy task.

#5

New Report: Sales Rep Trends and Best Practices | Blog

Earlier this summer, I had a great conversation with Matt Cash, an ambitious innovator who has designed everything from better sales tools to more addictive sports fantasy games.

#6

Infographic: The Impact of Health Literacy | Blog

Being a patient – it’s a job no one wants and almost no one is prepared for.

#7

5 Non-Healthcare Innovations at CES That Are Perfect For Healthcare | Blog

When you wander the vast exhibit halls at CES 2015, it feels like you’ve been transported into some future Grand Bazaar of Istanbul, circa 2050.

#8

The New Caregiver: Working, Digital, Stretched | Blog

More and more of us are caring for a loved one with a serious health issue.

#9

Anything Could Happen: Arrests, Mobs, Or 1.3 Billion Views | Blog

Alison Jackson, a contemporary artist who explores the cult of celebrity we all live in, kicked off Lions Health.

#10

Verywell.com | Blog

This week About.com launched a new standalone media property, Verywell, that brings the company into the consumer health space.

#11

Adherence Starts With Hope | Blog

Laura Barry, Senior Director Customer Insights, Analytics and Experiences at Abbvie believes emotional connections can be made in the digital space.

#12

Bringing AI to Pharma Relationships: AZ, Babylon Health and NHS | Blog

Live From Lions Health: AZ, Babylon, and the NHS have the largest deployment of artificial intelligence in the world, supporting 1.5 million people near London.

#13

Google Health: We no longer go online. | Blog

David Blair, Head of Health at Google, came to #efpphilly to talk about nothing less than the fusion of our digital and human lives.

#14

Four Break-Through Education Ideas From Cannes | Blog

Live From Lions Health: How do you change someone's mind?

#15

Pharmacists: The new heros of chronic care | Blog

For years, the goal of investing in better, more desirable pharmacies seemed to be in making them smaller.

#16

Direct Marketing You Can't Forget | Blog

I’ve spent most of my career specializing in digital and innovation, but one of the most memorable tactics I ever worked on was an envelope.

#17

HxP Picks: Best campaigns outside of pharma | Blog

Last week, we got to take part in a workshop inspired by clues from the zeitgeist.

#18

HXP Picks: New apps, new stories, new world | Blog

Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share.

#19

Infographic: Stick It In Your Inbox | Blog

I’ve heard through many marketing expert channels that the email newsletter is dead.

#20

Doximity: Doctors Prefer iOS Over Android | Blog

Apple is specifically targeting the healthcare industry with the launch of their new Apple Watch along with their Healthkit framework to track and store your health data.

#21

Keep Calm and Kaizen On | Blog

Kaizen is the Japanese practice of continuous improvement.

#22

Trend: A new role for artifacts in marketing | Blog

I borrowed this little gem from the bulletin board in my office.

#23

Free Poster: Value Beyond the Pill Strategies | Blog

Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of pharma innovators.

#24

A Beautiful Patient Experience | Blog

As members of the innovation team at GSW, we do a lot of ideation about patient experience.

#25

Best 13 Healthcare Experiences of 2013 | Blog

What if a child could learn how to manage her diabetes from her teddy bear?

#26

I Hope I Get Old! | Blog

Pfizer showed people two sets of portraits: the first, smiling people in their 30s; the second, smiling people in their 70s.

#27

Highlights: 3 new reports on healthcare marketing | Blog

If you’re like us, the bottom of your inbox is usually cluttered with emails you really mean to get back to, including lots of newsletters and alerts full of great research and insight.

#28

Breaking Bias In Healthcare Experience | Blog

Who is your gynecologist?

#29

Watson Health and Cognitive Computing Design | Blog

Every 73 days the amount of patient data doubles.

#30

New Infographic: Millennial Physicians | Blog

When I finished reading the report out from our survey of millennial physicians, my first reaction was: We’ve got work to do.