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Social vs. | Blog
Guessing the number one category of apps used on tablets is a pretty easy one: games.
Being alone is an increasingly important dynamic in healthcare.
Daniel Seewald is the Director of Worldwide Innovation at Pfizer.
You Have 99 Seconds. | Blog
Let’s start with the biggest number: 10 minutes.
Consumers have access to more healthcare information and resources and more financial responsibility for their health than ever before.
RHS-Investing in Healthcare | Blog
I didn’t really know what to expect when I sat down for the last panel of day 1.
Every year, the University of Michigan compiles its American Customer Satisfaction Index.
It’s a ghost!
Verywell.com | Blog
This week About.com launched a new standalone media property, Verywell, that brings the company into the consumer health space.
Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of pharma innovators.
Maria Lanza recently reminded us of one of the best stories of technology- and marketing-supported healthcare.
More and more of us are caring for a loved one with a serious health issue.
Apple is specifically targeting the healthcare industry with the launch of their new Apple Watch along with their Healthkit framework to track and store your health data.
The amount of time that physicians are able to share with patients is in constant jeopardy.
It’s hard to believe that with all of the breakthrough advances in healthcare over the years, the stethoscope, one of the most essential medical tools, has remained unchanged for 200 years.
RHS: Non-Doctors On Demand | Blog
On demand services have been a trend that just continues to pick up steam and the we’ve noticed healthcare being no exception.
Novartis' New Strategy | Blog
Last year’s bet on Google’s passive glucose-sensing contact lens was an important one for the appetite for risk and innovation at Novartis.
Google has been aggressively going after the healthcare industry of late.
It seems wrong to start this post with a bunch of words since it’s all about how the time we spend with video is much more valuable.
Some of the boldest innovators in health found inspiration in their own horrible experiences inside the system.
We covered an entire room with ideas.
This week marked MediaPost’s first Marketing Health conference.
New Ads for New Era | Blog
This week, two of the world’s biggest digital players started unveiling new ad units and approaches designed for how we use digital tools right now.
If you work in the ad industry, you probably know that Cannes Lions is the world’s biggest celebration of creativity in communications.
SXSW brought us new gadgets and apps galore.
I recently had the opportunity to attend and speak at a very unforgettable TEDx event.
We were talking this weekend about what it would be like if every product had to list its risk information the way pharmaceuticals do.
Telehealth was once the topic of futuristic videos.
Crowdsourcing Hope | Blog
Nowadays we can crowdsource just about anything.
Live from Cannes Lions: The Cannes short list is filled with new ways healthcare leaders are giving patients a voice – sometimes quite literally – with tech, language and tools.