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#1

Social vs. | Blog

Guessing the number one category of apps used on tablets is a pretty easy one: games.

#2

Do You Ever Feel Like You're In This Alone? | Blog

Being alone is an increasingly important dynamic in healthcare.

#3

Pfizer's Innovation Lead on Changing Culture | Blog

Daniel Seewald is the Director of Worldwide Innovation at Pfizer.

#4

You Have 99 Seconds. | Blog

Let’s start with the biggest number: 10 minutes.

#5

DPE15: Treato Shares Social Listening Impact | Blog

Consumers have access to more healthcare information and resources and more financial responsibility for their health than ever before.

#6

RHS-Investing in Healthcare | Blog

I didn’t really know what to expect when I sat down for the last panel of day 1.

#7

DPE15: Better Marketing Orchestration at Biogen | Blog

Every year, the University of Michigan compiles its American Customer Satisfaction Index.

#8

Social Media + Measurable KPI's | Blog

It’s a ghost!

#9

Verywell.com | Blog

This week About.com launched a new standalone media property, Verywell, that brings the company into the consumer health space.

#10

Free Poster: Value Beyond the Pill Strategies | Blog

Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of pharma innovators.

#11

How an app + marketing changed cancer care | Blog

Maria Lanza recently reminded us of one of the best stories of technology- and marketing-supported healthcare.

#12

The New Caregiver: Working, Digital, Stretched | Blog

More and more of us are caring for a loved one with a serious health issue.

#13

Doximity: Doctors Prefer iOS Over Android | Blog

Apple is specifically targeting the healthcare industry with the launch of their new Apple Watch along with their Healthkit framework to track and store your health data.

#14

Why Your Next Doctor's Appointment May Get Crowded | Blog

The amount of time that physicians are able to share with patients is in constant jeopardy.

#15

The Stethoscope Gets a Makeover | Blog

It’s hard to believe that with all of the breakthrough advances in healthcare over the years, the stethoscope, one of the most essential medical tools, has remained unchanged for 200 years.

#16

RHS: Non-Doctors On Demand | Blog

On demand services have been a trend that just continues to pick up steam and the we’ve noticed healthcare being no exception.

#17

Novartis' New Strategy | Blog

Last year’s bet on Google’s passive glucose-sensing contact lens was an important one for the appetite for risk and innovation at Novartis.

#18

From Reactive and Transactional to Proactive and Preventative | Blog

Google has been aggressively going after the healthcare industry of late.

#19

Video that captures attention and changes minds | Blog

It seems wrong to start this post with a bunch of words since it’s all about how the time we spend with video is much more valuable.

#20

Maybe we need more terrible experiences in health | Blog

Some of the boldest innovators in health found inspiration in their own horrible experiences inside the system.

#21

2014 Marketing Trends: Exclusive iBook | Blog

We covered an entire room with ideas.

#22

40 Ideas from MediaPost Marketing Health | Blog

This week marked MediaPost’s first Marketing Health conference.

#23

New Ads for New Era | Blog

This week, two of the world’s biggest digital players started unveiling new ad units and approaches designed for how we use digital tools right now.

#24

Special Report: All the Best from Lions Health | Blog

If you work in the ad industry, you probably know that Cannes Lions is the world’s biggest celebration of creativity in communications.

#25

Trending Now: Get the 555 on SXSW | Blog

SXSW brought us new gadgets and apps galore.

#26

TEDx: Hidden Possibilities In Everyday Clues | Blog

I recently had the opportunity to attend and speak at a very unforgettable TEDx event.

#27

Formality impedes communication | Blog

We were talking this weekend about what it would be like if every product had to list its risk information the way pharmaceuticals do.

#28

Veterans, iPads and the future of medicine | Blog

Telehealth was once the topic of futuristic videos.

#29

Crowdsourcing Hope | Blog

Nowadays we can crowdsource just about anything.

#30

Examples of how leaders are helping patients start conversations | Blog

Live from Cannes Lions: The Cannes short list is filled with new ways healthcare leaders are giving patients a voice – sometimes quite literally – with tech, language and tools.