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Pharma organizations [should] stand forward as the innovators they’ve always been.
Ogilvy recently released a report on pharma’s use of social media in 2014: Connecting the Dots.
“We don’t all consume the same live TV programming or even streaming services anymore,” Leigh Householder, managing director of omnichannel strategy at Syneos Health shares in this Fierce Pharma article.
PM360 Magazine Announces 2017 Pharma Choice Awards | In The Media
Congratulations to Sunovion Pharmaceuticals Inc. and Biosector 2 for being recognized in the 2017 Pharma Choice Gold Unbranded category of the PM360 2017 Pharma Choice Awards.
Why is it that pharma apps don’t get the same downloads and usage as apps from other industries?
It’s difficult to imagine, with the current news around drug prices and the generally negative opinion on DTC advertising, that the reputation of Pharma might actually be getting better but it turns out it is.
Trust me, I’m from pharma | In The Media
This PMLiVE article delves into how pharma can work to enhance its reputation.
Beacons for Pharma | Blog
The idea of leveraging beacon technology for pharma clients has been striking a chord with many of our brand teams.
On Monday, January 15th tighter rules went into effect regarding transactions between physicians and pharma in New Jersey.
COULD THIS WORK FOR PHARMA? | In The Media
Could this work for pharma?
17 SEO Tips for Pharma Websites | In The Media
Stephan Saba, SVP, Head of Digital, Media & Experience at GSW Advertising, wrote an article for PM360 talking about search engine optimization and the opportunity to optimize digital experience in the pharma world.
Why is this festival so attractive to pharma?
That recipe has experts to believe Snapchat and Pharma are about to start dating.
The Digital & Social Strategy Team recently traveled to Philadelphia to attend the Digital Pharma East conference – the largest event focused exclusively on digital marketing for the life sciences.
eMarketer’s latest numbers on Pharma’s digital ad spend are in, and the word of the day is growth.
This week, the Digital & Social Strategy Team traveled to Philadelphia to attend the Digital Pharma East conference – the largest event focused exclusively on digital marketing for the life sciences.
Deploying ambassadors to speak at the marketing conference DigiPharma Connect, Snapchat is vying to position itself as the best social media outlet for pharma marketing.
The Digital & Social Strategy team is back at Digital Pharma East for Day 2.
Which trends will impact pharma marketers in 2018? | In The Media
Leigh Householder, Managing Director of Innovation, is featured in the FiercePharma article talking about trends that will impact pharma marketers in 2018.
An insightful PMLive article by Yvonne Ash (VP Learning Solutions) focusing on the evolving role of learning and development, and how to prepare for a new digital age in pharma.
The German app company, SmartPatient, who developed the health app MyTherapy for iOS and Android, conducted deep research into pharma mobile application usage and content.
This PMLiVE article delves into why collaboration is the best way forward for pharma.
Live from EFP ‘18: This afternoon, a panel of 5 patients, advocates and pharma-patient connectors engaged in a discussion titled, “Where is the trust?
At the start of a long, uphill battle, big pharma is helping bring some novel antibiotics to market.
Live from Cannes Lions: What better place to talk about life-change creativity than in the pharma short list showcase at Cannes?
In 2014, 76% of patients surveyed stated their interested in pharma companies providing services that complement their products.
As with any new pharma launch, much planning goes into messaging, target market, channel optimization, and several additional pieces to the process.
You’re not missing out in your use of social media in pharma comms, says Duncan Arbour, our SVP Innovation, Europe.
Live From Lions Health: Facebook announced key new ways its serving the pharma industry, including new services and policy exemptions.
Why Pharma Companies Should Focus their Innovation Efforts on Health Categories Beyond Medication