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Why We Resist: The Surprising Truths about Motivating Behavior Change

Why do people resist healthcare change and how do we move them from resistance to action? Syneos Health behavioral scientist (Kathleen Starr, Ph.D.) and expert healthcare communicator (Leigh Householder) teamed up to create a clear picture of what we know about human behavior. 

Read Why We Resist to quickly up-skill your team on how to use what motivates people to unlock real healthcare change.

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