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It was another intense week in healthcare headlines.
Let’s take stock of last week’s sweets, scary stuff, as well as the inevitable sour apple just in case you missed them.
And over at TWTW-headquarters we spent the last days of December working on a little project: TWTW 2.0, a new, improved version of the newsletter you know and love.
A few weeks ago, Seth Godin wrote a fairly-hilarious post about what organizations can learn from airports.
The Week That Was: ... | Blog
It’s all in the latest edition of The Week that Was.
House of Representatives for a vote in just a few weeks.
Can You Feel The Love? | Blog
This week was all about showing the love—from self-admiration to all-out corporate courting.
We know its Monday and the weather on the east coast is still hovering around 30º, but hang in there, fasten your seat belts, put up your tray tables and read on for The Week That Was...
This week, the Digital & Social Strategy Team traveled to Philadelphia to attend the Digital Pharma East conference – the largest event focused exclusively on digital marketing for the life sciences.
A campaign launched this week by World Health Organization (WHO) to attempt to reduce medication-associated harm in all countries by 50 percent over the next 5 years.
But their popularity is a good reminder to the industry about what some patients want – easy access, convenience and lighthearted content.
Everyone seems to be talking about digital health, but what does that really look like in action?
But that may be changing, as companies like Walmart look to reshape how they provide care to their employees.
President Trump and HHS Secretary Azar gave a slightly delayed, much anticipated speech on the Administration’s Blueprint to lower drug prices.
As the industry awaits a potential executive order on transparency around healthcare costs, we took a look at some transparency tools, and where they’re falling short.
When I watched the Apple Keynote last week, it wasn’t the highly media-hyped Apple Watch, but the Apple Pay feature, that caught my attention.
Before we fade into a tryptophan-induced slumber, let’s review some of the big announcements from last week.
Summer is coming to a close, but actions around drug pricing and access just keep heating up.
As digital health continues to grow in prevalence, so do patient information databases.
Ryan Quigley, Vice President, Immunology, Global Marketing, and Bruce Henderson, Chief Creative Officer at Jack Morton Worldwide, took the stage at Cannes to talk about ways to build brands through brand experience.
It may be April 2nd, but we couldn’t let April Fool’s pass without The Week That Was team having a little fun.
Last week was the equivalent of editorial catnip for our team.
Climate change is named a top 10 health threat and we’ve broken down the conundrum for pharma companies regarding activating on the issue.
Whether you spent the weekend jamming at a music festival in the sunny, warm desert, or doing something more mundane like taxes switching between heat and air conditioning in your apartment, you may have missed this week’s healthcare and crisis comms headlines.
The value debate that’s been raging in headlines and exam rooms around the country found center stage at the Interim Meeting of the American Medical Association this week.
But what are some of the reasons why more and more Americans are going without health insurance – and what does that mean to the industry?
So read on for The Week That Was.
Policymakers continue their focus on drug pricing and may also have eyes for changes to the Orphan Drug Act.
From political figures wagging fingers at pharma execs for double- and triple-digit price hikes to outraged patients shouldering more of the cost of medicines in high deductible plans.
Earlier this week, the FDA announced they are proposing a new study to look at whether patients are being bombarded and over-warned within direct to consumer prescription advertisements.