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Read on for more in The Week That Was. | Blog

It was another intense week in healthcare headlines.


Our Halloween issue with much ghoul, few goodies | Blog

Let’s take stock of last week’s sweets, scary stuff, as well as the inevitable sour apple just in case you missed them.


The Week That Was: Ready, Set, Bird Box Challenge | Blog

And over at TWTW-headquarters we spent the last days of December working on a little project: TWTW 2.0, a new, improved version of the newsletter you know and love.


How ad hoc experimentation is changing the system | Blog

A few weeks ago, Seth Godin wrote a fairly-hilarious post about what organizations can learn from airports.


The Week That Was: ... | Blog

It’s all in the latest edition of The Week that Was.


The Week That Was: Alexa, what do you know about drug pricing? | Blog

House of Representatives for a vote in just a few weeks.


Can You Feel The Love? | Blog

This week was all about showing the love—from self-admiration to all-out corporate courting.


RiRi, Right-to-Try & Things Get REAL in the Not-So-Friendly Skies | Blog

We know its Monday and the weather on the east coast is still hovering around 30º, but hang in there, fasten your seat belts, put up your tray tables and read on for The Week That Was...


Digital Pharma East: Day 1 Recap | Blog

This week, the Digital & Social Strategy Team traveled to Philadelphia to attend the Digital Pharma East conference – the largest event focused exclusively on digital marketing for the life sciences.


Campaign Launched To Reduce Medication-Associated Harm by 50 Percent | Blog

A campaign launched this week by World Health Organization (WHO) to attempt to reduce medication-associated harm in all countries by 50 percent over the next 5 years.


The Week That Was: Bye-bye midtown uniform | Blog

But their popularity is a good reminder to the industry about what some patients wanteasy access, convenience and lighthearted content.


The Week That Was: You’ve GOAT to be kidding me | Blog

Everyone seems to be talking about digital health, but what does that really look like in action?


The Week That Was: We only ride in style | Blog

But that may be changing, as companies like Walmart look to reshape how they provide care to their employees.


This Week’s Healthcare “Breakdown” (channeling Tom Petty) | Blog

President Trump and HHS Secretary Azar gave a slightly delayed, much anticipated speech on the Administration’s Blueprint to lower drug prices.


The Week That Was: Smile like You Mean It | Blog

As the industry awaits a potential executive order on transparency around healthcare costs, we took a look at some transparency tools, and where they’re falling short.


Your Wallet Just Became Thinner | Blog

When I watched the Apple Keynote last week, it wasn’t the highly media-hyped Apple Watch, but the Apple Pay feature, that caught my attention.


Hold the Gravy, Pass the Beta Blockers? | Blog

Before we fade into a tryptophan-induced slumber, let’s review some of the big announcements from last week.


PBMs and States "Just Say No" | Blog

Summer is coming to a close, but actions around drug pricing and access just keep heating up.


The Week That Was: Can You Hear Me Now? | Blog

As digital health continues to grow in prevalence, so do patient information databases.


Abbvie: How to Create Superhero Brands in Healthcare | Blog

Ryan Quigley, Vice President, Immunology, Global Marketing, and Bruce Henderson, Chief Creative Officer at Jack Morton Worldwide, took the stage at Cannes to talk about ways to build brands through brand experience.


Ian Read, Len Schleifer Hug-It-Out Following Drug Price Scuffle | Blog

It may be April 2nd, but we couldn’t let April Fool’s pass without The Week That Was team having a little fun.


What Martin Shkreli | Blog

Last week was the equivalent of editorial catnip for our team.


The Week That Was: "I don't know" x 600 | Blog

Climate change is named a top 10 health threat and we’ve broken down the conundrum for pharma companies regarding activating on the issue.


4 things that never belong together: oat milk, mayochup, opioids & drug pricing | Blog

Whether you spent the weekend jamming at a music festival in the sunny, warm desert, or doing something more mundane like taxes switching between heat and air conditioning in your apartment, you may have missed this week’s healthcare and crisis comms headlines.


Doctors Vote to Ban DTC; Consumers Disagree | Blog

The value debate that’s been raging in headlines and exam rooms around the country found center stage at the Interim Meeting of the American Medical Association this week.


The Week That Was: Put Your Font to Work | Blog

But what are some of the reasons why more and more Americans are going without health insurance – and what does that mean to the industry?


A New Czar, A Vow from Azar, and Staying Ahead of Skyr | Blog

So read on for The Week That Was.


The Week That Was: Come on, show 'em what you're worth | Blog

Policymakers continue their focus on drug pricing and may also have eyes for changes to the Orphan Drug Act.


Novo Nordisk Joins Allergan in Their Commitment to Limit Price Hikes | Blog

From political figures wagging fingers at pharma execs for double- and triple-digit price hikes to outraged patients shouldering more of the cost of medicines in high deductible plans.


FDA Considering Easing Side Effect Requirements in DTC Ads | Blog

Earlier this week, the FDA announced they are proposing a new study to look at whether patients are being bombarded and over-warned within direct to consumer prescription advertisements.