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#91

The Health Experience Project is back! | Blog

Huge thanks to all of you who have reached out to check in on the very quiet Health Experience Project over the last few weeks.

#92

The Get Out and Vote Issue | Blog

While we eat the leftover Halloween candy (that’s why we get the Reese’s), the team at TWTW is getting amped up for our next big event of the season: the midterm elections.

#93

Just Ask Alexa | Blog

If for some reason you thought there wasn’t anything else Amazon could tap into, you’d be wrong.

#94

Olympic Gold, Pricing Pressure & Alzheimer Treatments | Blog

Spent last week watching Shaun White win his third gold medal?

#95

Betting, Biohacking & BYOD | Blog

CEO’s were making headlines last week for a host of reasons.

#96

Medicine’s #MeToo Moment | Blog

What a week!

#97

Utah sends patients south for drugs & value-based contracts could sail into safe harbor | Blog

Well, readers, it is - - amazingly - - the last month of 2018.

#98

In2Summit Conference: All The Highlights | Blog

Last week a few team members from InVentiv were attendees at the In2Summit Conference held at the Ham Yard Hotel near Piccadilly.

#99

Dueling Daredevils and Drugmakers | Blog

Actually Marvel does, with a video short that calculates the healthcare costs Daredevil has incurred from his injuries as compared to everyone else he’s brawled with.

#100

We’ve Got Stamina | Blog

FDA had another busy week: recalling Ritz crackers & goldfish, committing to create a modernized definition of what is a “dairy product,” approving new magnetic systems to prevent breast cancer patients from being exposed to excessive radioactive materials during biopsies.

#101

2014 Marketing Trends: Exclusive iBook | Blog

We covered an entire room with ideas.

#102

Trend Tracking: Dr Batman and AI Robin | Blog

One of our top 2017 Healthcare Trends, “Dr Batman and AI Robin” outlined the ways in which artificial intelligence is really starting to change the way diseases are assessed, diagnosed, and treated.

#103

Spring Pharma Forecast: Partly Cloudy with Gusts of Transparency | Blog

TWTW team spent this weekend doing some spring cleaning in the hopes that it would bring us East Coasters some, well, spring…Fingers crossed that a little wishful thinking and the removal of some pretty major dust bunnies will get the warm weather vibes coming our way.

#104

Regulatory Rigamarole | Blog

The Week That Was team survived the 4th (and hopefully last) nor’easter of the season and is taking in the storm of news that blew in with it.

#105

Will Your Doctor's Next Prescription Be an App? | Blog

Today’s best health apps have come a long way from their humble beginnings as simple medication reminders and symptom trackers.

#106

Introducing Amazon’s New and Exclusive Medical Device Brand | Blog

In recent weeks, Amazon and Arcadia Group announced the launch of a series of consumer-grade medical devices under their new brand Choice.

#107

BIO International 2018 | Perspectives

We’ve pulled together for you all our best thinking from our Reputation & Risk Management team - comprised of healthcare communicators, policy-shapers and crisis response specialists.

#108

The Rep Evolution | Blog

Recently, one of our clients asked the GSW innovation team if there was some way to flip the typical rep ad board meeting and turn it into something more engaging… more productive… more (saw this one coming) innovative.

#109

The Current Forecast: Healthcare Highs and Lows | Blog

Temperatures are finally dropping here, but we’re still seeing highs and lows all over the map.

#110

A Dollar to Keep the Ads Away | Blog

Last year we identified “ad-blocking” as one of the big communications trends for 2016 (download our report here), and there has been absolutely no shortage of news, perspectives, and soundbites to support this prediction.

#111

KidsMD Brings Healthcare to the Echo | Blog

Amazon Echo is making it easy for us.

#112

Alex Azar is getting busy & other healthcare headlines | Blog

While the New York area was nearly gridlocked from last week's snowstorm, our team was not.

#113

Petitions, Principles and Privacy, A Focus on Consumer Affairs | Blog

We’ve got a busy week behind us and another underway so let’s get to it.

#114

VR Gets With the Times | Blog

Last year, one of the major digital trends that we were tracking was the VR tipping point.

#115

AI + Genetics + Patients = Win | Blog

A few weeks back, the digital healthcare company Optra Health announced the launch of OptraGURU, its newest platform that leverages the AI tech of its iPhronesis offering with Amazon Alexa’s natural language skills.

#116

How an app + marketing changed cancer care | Blog

It’s a perfect highlight of what it really takes to earn app adoption: support that goes way beyond the download.

#117

I Can Read in the Dark, Can You? | Blog

I can read in the dark, can you?

#118

New Ads for New Era | Blog

This week, two of the world’s biggest digital players started unveiling new ad units and approaches designed for how we use digital tools right now.

#119

Cognitive Dissonance | Blog

And everything is far from certain in healthcare.

#120

Betting on the Pharmacy | Blog

The transformation of the neighborhood pharmacy into an increasingly important and potent point of care has been written about extensively over the past few years.