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Huge thanks to all of you who have reached out to check in on the very quiet Health Experience Project over the last few weeks.
The Get Out and Vote Issue | Blog
While we eat the leftover Halloween candy (that’s why we get the Reese’s), the team at TWTW is getting amped up for our next big event of the season: the midterm elections.
Just Ask Alexa | Blog
If for some reason you thought there wasn’t anything else Amazon could tap into, you’d be wrong.
Spent last week watching Shaun White win his third gold medal?
Betting, Biohacking & BYOD | Blog
CEO’s were making headlines last week for a host of reasons.
Medicine’s #MeToo Moment | Blog
What a week!
Well, readers, it is - - amazingly - - the last month of 2018.
Last week a few team members from InVentiv were attendees at the In2Summit Conference held at the Ham Yard Hotel near Piccadilly.
Actually Marvel does, with a video short that calculates the healthcare costs Daredevil has incurred from his injuries as compared to everyone else he’s brawled with.
We’ve Got Stamina | Blog
FDA had another busy week: recalling Ritz crackers & goldfish, committing to create a modernized definition of what is a “dairy product,” approving new magnetic systems to prevent breast cancer patients from being exposed to excessive radioactive materials during biopsies.
We covered an entire room with ideas.
One of our top 2017 Healthcare Trends, “Dr Batman and AI Robin” outlined the ways in which artificial intelligence is really starting to change the way diseases are assessed, diagnosed, and treated.
TWTW team spent this weekend doing some spring cleaning in the hopes that it would bring us East Coasters some, well, spring…Fingers crossed that a little wishful thinking and the removal of some pretty major dust bunnies will get the warm weather vibes coming our way.
Regulatory Rigamarole | Blog
The Week That Was team survived the 4th (and hopefully last) nor’easter of the season and is taking in the storm of news that blew in with it.
Today’s best health apps have come a long way from their humble beginnings as simple medication reminders and symptom trackers.
In recent weeks, Amazon and Arcadia Group announced the launch of a series of consumer-grade medical devices under their new brand Choice.
BIO International 2018 | Perspectives
We’ve pulled together for you all our best thinking from our Reputation & Risk Management team - comprised of healthcare communicators, policy-shapers and crisis response specialists.
The Rep Evolution | Blog
Recently, one of our clients asked the GSW innovation team if there was some way to flip the typical rep ad board meeting and turn it into something more engaging… more productive… more (saw this one coming) innovative.
Temperatures are finally dropping here, but we’re still seeing highs and lows all over the map.
Last year we identified “ad-blocking” as one of the big communications trends for 2016 (download our report here), and there has been absolutely no shortage of news, perspectives, and soundbites to support this prediction.
Amazon Echo is making it easy for us.
While the New York area was nearly gridlocked from last week's snowstorm, our team was not.
We’ve got a busy week behind us and another underway so let’s get to it.
VR Gets With the Times | Blog
Last year, one of the major digital trends that we were tracking was the VR tipping point.
A few weeks back, the digital healthcare company Optra Health announced the launch of OptraGURU, its newest platform that leverages the AI tech of its iPhronesis offering with Amazon Alexa’s natural language skills.
It’s a perfect highlight of what it really takes to earn app adoption: support that goes way beyond the download.
I can read in the dark, can you?
New Ads for New Era | Blog
This week, two of the world’s biggest digital players started unveiling new ad units and approaches designed for how we use digital tools right now.
Cognitive Dissonance | Blog
And everything is far from certain in healthcare.
Betting on the Pharmacy | Blog
The transformation of the neighborhood pharmacy into an increasingly important and potent point of care has been written about extensively over the past few years.