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Snow-much to discuss! | Blog
While many of you took a well-deserved snow day, The Week That Was team was glued to our computer screens.
The Digital & Social Strategy Team recently traveled to Philadelphia to attend the Digital Pharma East conference – the largest event focused exclusively on digital marketing for the life sciences.
Based on data from the Sequenced Treatment Alternatives to Relieve Depression (STAR*D) study, one of the largest-ever clinical trials for depression, a startup called Taliaz is helping physicians pick the right antidepressant therapy off the bat.
While the rest of the globe is focused on soccer (or football), we haven't missed last week's penalty k
Last week, Big Blue extended its maternity leave from 14 weeks of paid time off to up to 20 weeks.
As our team prepares for the release of our 2019 Trend Reports in the coming weeks, I’ve had the opportunity to reflect on several of the highlights from our 2018 Reports that garnered extra attention and sparked the most ideas with our clients.
While we’re busy celebrating Earth Day by eating local, non-bagged lettuces and reading and recycling newspapers, we also caught up on breaking news in healthcare headlines
Part of our team is off to Switzerland this week to talk about practical ways to add innovation into your daily work.
Hanukkah just ended, Christmas is in two weeks—and there are only 22 days left in 2018…Feeling sufficiently overwhelmed?
Says Report | Blog
A global alliance of 17 organizations, headed up by the American College of Sports Medicine (ACSM), published a report advising doctors to prescribe exercise to cancer patients.
EASD—Europe’s largest Diabetes Congress—just wrapped up.
Will Knight, Senior Editor, AI for MIT Technology Review, wrote an article last week citing the growing concern over how algorithms, while set out to help the average consumer, are increasingly becoming more and more bias…and everyone is turning a blind eye.
Lilly & Harvard Pilgrim Healthcare's CEOs shared their thoughts on value-based arrangements between pharma and payers
Last week, many Amazon Prime members received more than their usual flow of order confirmations and shipping notifications, with the retail leviathan inviting some users to “Meet PillPack, a new member of the Amazon family.”
Roaring in Like a Lion… | Blog
The Week That Was team is relieved to be back online after that wicked nor’easter gusted through town, taking out power, crippling train lines and most certainly mussing our hair.
How might we apply these insights to the patient journey?
Last week at the 2017 Annual Meeting of the American Academy of Orthopaedic Surgeons (AAOS), the results of a recent prospective studyshed new light on the importance of shared decision making in elective surgeries.
Bring on the Sunshine | Blog
Last week, we witnessed biotech billionaires get charged with fraud for misleading investors and watched Memorial
Huge thanks to all of you who have reached out to check in on the very quiet Health Experience Project over the last few weeks.
The Get Out and Vote Issue | Blog
While we eat the leftover Halloween candy (that’s why we get the Reese’s), the team at TWTW is getting amped up for our next big event of the season: the midterm elections.
Spent last week watching Shaun White win his third gold medal?
Well, readers, it is - - amazingly - - the last month of 2018.
Just Ask Alexa | Blog
If for some reason you thought there wasn’t anything else Amazon could tap into, you’d be wrong.
Betting, Biohacking & BYOD | Blog
CEO’s were making headlines last week for a host of reasons.
Medicine’s #MeToo Moment | Blog
What a week!
Last week a few team members from InVentiv were attendees at the In2Summit Conference held at the Ham Yard Hotel near Piccadilly.
From new hires to emerging partnerships, Apple's recent actions reveal increased focus on revolutionizing healthcare
Actually Marvel does, with a video short that calculates the healthcare costs Daredevil has incurred from his injuries as compared to everyone else he’s brawled with.
We’ve Got Stamina | Blog
FDA had another busy week: recalling Ritz crackers & goldfish, committing to create a modernized definition of what is a “dairy product,” approving new magnetic systems to prevent breast cancer patients from being exposed to excessive radioactive materials during biopsies.
We covered an entire room with ideas.