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Sideways Opportunities: An EFP ’18 Fireside Chat with A. | Blog
Live from EFP ‘18: Among the countless presentations and panels at EFP Philly this year, I had a clear favorite—A.
The doctor you choose makes all the difference | Blog
One Fall day, in the big open ballroom of one Hilton or another, eight conference speakers took turns answering a seemingly simple question: how do we engage these new digitally-empowered healthcare consumers?
Activating Patients, One Employee At A Time | Blog
Employers still carry the heavy burden of healthcare benefits for Americans and the managed care costs are not getting smaller.
Coolest Thing You'll Be Afraid to Use | Blog
People think the great debate of this decade is about privacy – what we want other people and companies to know about us.
We’ve Got Stamina | Blog
FDA had another busy week: recalling Ritz crackers & goldfish, committing to create a modernized definition of what is a “dairy product,” approving new magnetic systems to prevent breast cancer patients from being exposed to excessive radioactive materials during biopsies.
The Week That Was: 2019 Edition | Blog
We’ve broken down some of the biggest healthcare stories of 2019.
Uncovering Trends in Diabetes Monitoring | Blog
Unique partnerships have become the flagship of any great healthcare success.
Persuasive Technology in Healthcare | Blog
Technology influences our behavior throughout the day – whether it’s receiving reminders at work, ordering lunch at a restaurant that allows you to skip the line, or tracking your heart rate as you hurry to your next appointment.
Digital Therapeutics: Software as Treatments | Blog
On Friday, the Digital Pharma Innovation Day, Joel Sangerman, Chief Commercial Officer for Click Therapeutics, spoke on the topic of “Digital Therapeutics: Software As Treatments.”
Setting the bar in Pharma Marketing | In The Media
Ed Hammerton, INC Research/inVentiv Health Marketing Science Lead For Europe, was featured in the latest edition of pharmaphorum’s Deep Dive magazine.
Virtual Concierge: Amazon and Marriott Partner For Improved Customer Experience | Blog
If your travels include select Marriott properties in the future, you could walk into your hotel room and notice a new device sitting on the nightstand.
Robot Announces Fatal Prognosis to Bay Area Patient | Blog
Ernest Quintana knew he had long suffered from a deadly lung disease when he was rushed to the hospital, but the news of his imminent death still profoundly shocked him and his family—not because of its grimness but who delivered it: a robot.
The Syneos Health Podcast: Commercialization for Emerging Companies | Perspectives
The biopharmaceutical market has evolved quite a bit over the last five to 10 years.
Out From Behind The Counter | Blog
The field of modern medicine has been described as a “medical conveyor belt,” with many moving pieces and parts that help manage the hand off that occurs from patient to patient.
The "So What" For Data Tracking | Blog
One of the most sizable issues with present-day data tracking is that we have every imaginable way of tracking our personal data, but we haven’t figured out a way to make that data improve our lives.
(Yet Another) Hospital's Innovation Success Story | Blog
More and more we’re seeing hospitals champion innovation within their own walls.
Is An Uber For Healthcare Possible? | Blog
As just about everything is handled remotely, start-up organizations continue to make the news by implementing Uber-style experiences and on-demand healthcare services.
What Do Chess, Jeopardy, and Business Strategy Have in Common? | Blog
For top competitors like Jeopardy!
Turning the page on 2018: A year[book] in review | Blog
As we prepare to turn the proverbial page on 2018, we reflected on how this newsletter should close one of the most dynamic (and sometimes fraught) years in recent healthcare history.
Less Waiting In The Waiting Room | Blog
The word “PATIENT” comes from the Latin word patiens, meaning ‘I am suffering.’
Orphan Medicines: Averting Price Debacles And Winning Payer Support | In The Media
In this collaborative piece, Meg Alexander, Managing Director of our Reputation & Risk Management practice and Susan Suponcic, Managing Director of our Pricing and Market Access practice, highlight misalignments in perception that derail access to orphan drugs.
Complete mobile support for ALS patients and partners | Blog
Live from Cannes Lions: A complex treatment requires incredibly simple support.
Empowering patients to focus on their care, not their claims | Blog
In today’s day and age, health insurance has become even more challenging to navigate.
What's Hot In Technology: 8/21 | Blog
From Mark Cuban’s latest investments, to a pocket-sized emergency room, the latest and greatest in technology.
Real Community Collaboration at Genentech | Blog
Ed Lang, Director of Product Public Relations, gave Digital Pharma West a peek into some of the digital experimentation happening at Genentech.
eyeforpharma 2018: All the Highlights | Blog
A few weeks back, five colleagues and I attended the 16th annual eyeforpharma conference in Philadelphia.
Google Glass Is Helping Doctors Focus More On Patients | Blog
Going to the doctor today is “a pretty tragic experience,” says Ian Shakil, the CEO and co-founder of a company called Augmedix.
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