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In this collaborative piece, Meg Alexander, Managing Director of our Reputation & Risk Management practice and Susan Suponcic, Managing Director of our Pricing and Market Access practice, highlight misalignments in perception that derail access to orphan drugs.
One of the most sizable issues with present-day data tracking is that we have every imaginable way of tracking our personal data, but we haven’t figured out a way to make that data improve our lives.
Out From Behind The Counter | Blog
The field of modern medicine has been described as a “medical conveyor belt,” with many moving pieces and parts that help manage the hand off that occurs from patient to patient.
More and more we’re seeing hospitals champion innovation within their own walls.
As just about everything is handled remotely, start-up organizations continue to make the news by implementing Uber-style experiences and on-demand healthcare services.
A few weeks back, five colleagues and I attended the 16th annual eyeforpharma conference in Philadelphia.
Going to the doctor today is “a pretty tragic experience,” says Ian Shakil, the CEO and co-founder of a company called Augmedix.
The word “PATIENT” comes from the Latin word patiens, meaning ‘I am suffering.’
A busy week in Washington | Blog
Customer Co-Creation: Engaging and Activating Advisors | Perspectives
Learn how to co-create with your customers to uncover better real world solutions in advisory boards.
We know its Monday and the weather on the east coast is still hovering around 30º, but hang in there, fasten your seat belts, put up your tray tables and read on for The Week That Was...
Navicor | Agency
Full-service, oncology-focused advertising agency transforming products into brands and patients into survivors.
In recent years, many have questioned social media’s impact on mental health, but a recent study conducted by psychologists at UPenn stands as the first to establish a causal relationship between social media usage and decreased well-being.
Live from Cannes Lions: A complex treatment requires incredibly simple support.
In today’s day and age, health insurance has become even more challenging to navigate.
Ed Lang, Director of Product Public Relations, gave Digital Pharma West a peek into some of the digital experimentation happening at Genentech.
From Mark Cuban’s latest investments, to a pocket-sized emergency room, the latest and greatest in technology.
A Trusted Confidante | Blog
Always by your side.
Researchers in California have designed new wearable technology that can detect subtle physiological signals through a sticker that adheres to the skin like a Band Aid.
Eric Matzner, sometimes referred to as the Brain Bro, is a Silicon Valley entrepreneur and self proclaimed biohacker.
Recent research has been able to use Instagram photos to reveal predictive markers of depression.
Last year we reported on a growing trend—the “caregiver crunch.”
This is by far the most submitted HxP story ever.
What We're Reading | Blog
Inspiration can come from anywhere.
Live from Cannes Lions: Merck wants to make healthcare brands irresistible by creating experiences that consumers stop, watch and engage, even in low-interest categories.
While it’s common to hear about stores closing these days, Starbucks continues to open them, including their biggest one ever.
Nearly 70 speakers took the stage over two days to inspire the crowd at the Patient USA conference.
I’ve been frustrated with the process of buying glasses for some time now.
Right now ad lovers can’t get enough of Under Armour’s Michael Phelps tribute, but we’re looking at a couple of other spots that seem to have learn-worthy gems for healthcare in them – one of them part of the very same campaign.
Can Gambling Improve Health? | Blog
It is estimated that last year alone Americans lost $119 billion on gambling.