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#211

Betting, Biohacking & BYOD | Blog

CEO’s were making headlines last week for a host of reasons.

#212

In China: Healthcare Isn’t About Care, But Cure | Blog

Live from Cannes Lions Health: That headline was one of the first comments in a panel on the world’s second largest healthcare market.

#213

Merck Tackles the Realities of Longer Life Expectancies | Blog

Ask a room at Lions Health who believes they’ll live to 80 years old?

#214

A Space Oddity | Blog

The effects of space on the human body are still being researched, and in recent years we’ve discovered more about the effects.

#215

The Return Of Measles… What Year Is It? | Blog

What can we do to fight the influx of measles outbreaks?

#216

Can’t we all just get along? | Blog

Live from EFP ‘18: “Can’t we all just get along?

#217

Re-engineering Pills for the Future | Blog

The World Health Organization estimates that around half of all medications aren’t taken as directed.

#218

What has healthcare done for - or to - you? | Blog

Here’s what we know: a great experience with a healthcare provider, institution or even brand can help you be more successful.

#219

The Get Out and Vote Issue | Blog

While we eat the leftover Halloween candy (that’s why we get the Reese’s), the team at TWTW is getting amped up for our next big event of the season: the midterm elections.

#220

Quickies: 12 Snack-size Healthcare Headlines | Blog

The coolest doctor we know just joined AT&T, BMS used four words to poison a competitive launch, all your pills now come in handy to-go packs, the way the internet is organized is changing, clinical trial data has been freed and much more!

#221

The Week That Was: No one likes a bad kiss | Blog

Drug makers aren’t the only ones under pressure for high costs.

#222

HxP Picks: Identity, DTC, lenticulars, and empathy | Blog

Some of our favorites!

#223

The Week That Was: Dude, where’s my paycheck? | Blog

What do CBD, digital health and “femtech” all have in common?

#224

The Week That Was: No shortage of highs | Blog

On Wednesday, the House Energy & Commerce Committee held a hearing on safeguarding pharmaceutical supply chains in a global economy, and the discussion included something for everyone.

#225

PBMs and States "Just Say No" | Blog

Summer is coming to a close, but actions around drug pricing and access just keep heating up.

#226

Digital Tools, Behavior, and Mental Health Goals | Blog

Recently, many news headlines have been focused on mental health-related situations.

#227

Can Brands Embrace Simplicity? | Blog

One trend Allidura Consumer, a Syneos Health(TM) company, has been watching closely is how people are embracing simplicity—in ways big and small.

#228

We’ve Got Stamina | Blog

FDA had another busy week: recalling Ritz crackers & goldfish, committing to create a modernized definition of what is a “dairy product,” approving new magnetic systems to prevent breast cancer patients from being exposed to excessive radioactive materials during biopsies.

#229

eyeforpharma Philadelphia 2019 Opening Session Takeaways | Blog

Live from eyeforpharma Philadelphia 2019— eyeforpharma Chairperson Paul Simms kicked off today’s conference with 5 bold predictions for our industry.

#230

Sideways Opportunities: An EFP ’18 Fireside Chat with A. | Blog

Live from EFP ‘18: Among the countless presentations and panels at EFP Philly this year, I had a clear favorite—A.

#231

The doctor you choose makes all the difference | Blog

One Fall day, in the big open ballroom of one Hilton or another, eight conference speakers took turns answering a seemingly simple question: how do we engage these new digitally-empowered healthcare consumers?

#232

Coolest Thing You'll Be Afraid to Use | Blog

People think the great debate of this decade is about privacy – what we want other people and companies to know about us.

#233

Activating Patients, One Employee At A Time | Blog

Employers still carry the heavy burden of healthcare benefits for Americans and the managed care costs are not getting smaller.

#234

Are Customizable Applets The Future of Digital Medicine? | Blog

Domino’s has a history of leveraging digital technology to make pizza more exciting.

#235

Half of All Drug Spending Will Be At Specialty Pharmacies | Blog

The next big shift in healthcare experience may be happening at the pharmacy – but not a pharmacy you’ll ever see in person.

#236

Validic Aiming To Standardize and Connect Wearable Data | Blog

While wearables are getting quite a bit of attention in the quantified self movement, what to do with this type of data has been a puzzle to healthcare professionals.

#237

Is Messaging the Next UI? | Blog

As a designer I tend to spend quite a bit of time on sites like Dribbble and ProductHunt looking for the next trend in design, and often losing track of time going down some rabbit hole on the internet in search of who created what and why.

#238

Setting the bar in Pharma Marketing | In The Media

Ed Hammerton, INC Research/inVentiv Health Marketing Science Lead For Europe, was featured in the latest edition of pharmaphorum’s Deep Dive magazine.

#239

Virtual Concierge: Amazon and Marriott Partner For Improved Customer Experience | Blog

If your travels include select Marriott properties in the future, you could walk into your hotel room and notice a new device sitting on the nightstand.

#240

Uncovering Trends in Diabetes Monitoring | Blog

Unique partnerships have become the flagship of any great healthcare success.