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#211

PBMs and States "Just Say No" | Blog

Summer is coming to a close, but actions around drug pricing and access just keep heating up.

#212

HxP Picks: Identity, DTC, lenticulars, and empathy | Blog

Some of our favorites!

#213

The Week That Was: Dude, where’s my paycheck? | Blog

What do CBD, digital health and “femtech” all have in common?

#214

Digital Tools, Behavior, and Mental Health Goals | Blog

Recently, many news headlines have been focused on mental health-related situations.

#215

Can Brands Embrace Simplicity? | Blog

One trend Allidura Consumer, a Syneos Health(TM) company, has been watching closely is how people are embracing simplicity—in ways big and small.

#216

eyeforpharma Philadelphia 2019 Opening Session Takeaways | Blog

Live from eyeforpharma Philadelphia 2019— eyeforpharma Chairperson Paul Simms kicked off today’s conference with 5 bold predictions for our industry.

#217

Sideways Opportunities: An EFP ’18 Fireside Chat with A. | Blog

Live from EFP ‘18: Among the countless presentations and panels at EFP Philly this year, I had a clear favorite—A.

#218

The doctor you choose makes all the difference | Blog

One Fall day, in the big open ballroom of one Hilton or another, eight conference speakers took turns answering a seemingly simple question: how do we engage these new digitally-empowered healthcare consumers?

#219

Coolest Thing You'll Be Afraid to Use | Blog

People think the great debate of this decade is about privacy – what we want other people and companies to know about us.

#220

Activating Patients, One Employee At A Time | Blog

Employers still carry the heavy burden of healthcare benefits for Americans and the managed care costs are not getting smaller.

#221

We’ve Got Stamina | Blog

FDA had another busy week: recalling Ritz crackers & goldfish, committing to create a modernized definition of what is a “dairy product,” approving new magnetic systems to prevent breast cancer patients from being exposed to excessive radioactive materials during biopsies.

#222

Half of All Drug Spending Will Be At Specialty Pharmacies | Blog

The next big shift in healthcare experience may be happening at the pharmacy – but not a pharmacy you’ll ever see in person.

#223

Are Customizable Applets The Future of Digital Medicine? | Blog

Domino’s has a history of leveraging digital technology to make pizza more exciting.

#224

Setting the bar in Pharma Marketing | In The Media

Ed Hammerton, INC Research/inVentiv Health Marketing Science Lead For Europe, was featured in the latest edition of pharmaphorum’s Deep Dive magazine.

#225

Is Messaging the Next UI? | Blog

As a designer I tend to spend quite a bit of time on sites like Dribbble and ProductHunt looking for the next trend in design, and often losing track of time going down some rabbit hole on the internet in search of who created what and why.

#226

Validic Aiming To Standardize and Connect Wearable Data | Blog

While wearables are getting quite a bit of attention in the quantified self movement, what to do with this type of data has been a puzzle to healthcare professionals.

#227

Virtual Concierge: Amazon and Marriott Partner For Improved Customer Experience | Blog

If your travels include select Marriott properties in the future, you could walk into your hotel room and notice a new device sitting on the nightstand.

#228

Uncovering Trends in Diabetes Monitoring | Blog

Unique partnerships have become the flagship of any great healthcare success.

#229

Persuasive Technology in Healthcare | Blog

Technology influences our behavior throughout the day – whether it’s receiving reminders at work, ordering lunch at a restaurant that allows you to skip the line, or tracking your heart rate as you hurry to your next appointment.

#230

Living While Dying: A Guide | Blog

Claire Wineland is 20 years old.

#231

Digital Therapeutics: Software as Treatments | Blog

On Friday, the Digital Pharma Innovation Day, Joel Sangerman, Chief Commercial Officer for Click Therapeutics, spoke on the topic of “Digital Therapeutics: Software As Treatments.”

#232

The Syneos Health Podcast: Commercialization for Emerging Companies | Perspectives

The biopharmaceutical market has evolved quite a bit over the last five to 10 years.

#233

What Do Chess, Jeopardy, and Business Strategy Have in Common? | Blog

For top competitors like Jeopardy!

#234

Turning the page on 2018: A year[book] in review | Blog

As we prepare to turn the proverbial page on 2018, we reflected on how this newsletter should close one of the most dynamic (and sometimes fraught) years in recent healthcare history.

#235

Orphan Medicines: Averting Price Debacles And Winning Payer Support | In The Media

In this collaborative piece, Meg Alexander, Managing Director of our Reputation & Risk Management practice and Susan Suponcic, Managing Director of our Pricing and Market Access practice, highlight misalignments in perception that derail access to orphan drugs.

#236

Robot Announces Fatal Prognosis to Bay Area Patient | Blog

Ernest Quintana knew he had long suffered from a deadly lung disease when he was rushed to the hospital, but the news of his imminent death still profoundly shocked him and his family—not because of its grimness but who delivered it: a robot.

#237

Out From Behind The Counter | Blog

The field of modern medicine has been described as a “medical conveyor belt,” with many moving pieces and parts that help manage the hand off that occurs from patient to patient.

#238

The "So What" For Data Tracking | Blog

One of the most sizable issues with present-day data tracking is that we have every imaginable way of tracking our personal data, but we haven’t figured out a way to make that data improve our lives.

#239

(Yet Another) Hospital's Innovation Success Story | Blog

More and more we’re seeing hospitals champion innovation within their own walls.

#240

Is An Uber For Healthcare Possible? | Blog

As just about everything is handled remotely, start-up organizations continue to make the news by implementing Uber-style experiences and on-demand healthcare services.