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#211

In China: Healthcare Isn’t About Care, But Cure | Blog

Live from Cannes Lions Health: That headline was one of the first comments in a panel on the world’s second largest healthcare market.

#212

Merck Tackles the Realities of Longer Life Expectancies | Blog

Ask a room at Lions Health who believes they’ll live to 80 years old?

#213

The Get Out and Vote Issue | Blog

While we eat the leftover Halloween candy (that’s why we get the Reese’s), the team at TWTW is getting amped up for our next big event of the season: the midterm elections.

#214

Quickies: 12 Snack-size Healthcare Headlines | Blog

The coolest doctor we know just joined AT&T, BMS used four words to poison a competitive launch, all your pills now come in handy to-go packs, the way the internet is organized is changing, clinical trial data has been freed and much more!

#215

PBMs and States "Just Say No" | Blog

Summer is coming to a close, but actions around drug pricing and access just keep heating up.

#216

The Week That Was: Dude, where’s my paycheck? | Blog

What do CBD, digital health and “femtech” all have in common?

#217

HxP Picks: Identity, DTC, lenticulars, and empathy | Blog

Some of our favorites!

#218

The Week That Was: No one likes a bad kiss | Blog

Drug makers aren’t the only ones under pressure for high costs.

#219

Digital Tools, Behavior, and Mental Health Goals | Blog

Recently, many news headlines have been focused on mental health-related situations.

#220

Can Brands Embrace Simplicity? | Blog

One trend Allidura Consumer, a Syneos Health(TM) company, has been watching closely is how people are embracing simplicity—in ways big and small.

#221

We’ve Got Stamina | Blog

FDA had another busy week: recalling Ritz crackers & goldfish, committing to create a modernized definition of what is a “dairy product,” approving new magnetic systems to prevent breast cancer patients from being exposed to excessive radioactive materials during biopsies.

#222

Half of All Drug Spending Will Be At Specialty Pharmacies | Blog

The next big shift in healthcare experience may be happening at the pharmacy – but not a pharmacy you’ll ever see in person.

#223

eyeforpharma Philadelphia 2019 Opening Session Takeaways | Blog

Live from eyeforpharma Philadelphia 2019— eyeforpharma Chairperson Paul Simms kicked off today’s conference with 5 bold predictions for our industry.

#224

Sideways Opportunities: An EFP ’18 Fireside Chat with A. | Blog

Live from EFP ‘18: Among the countless presentations and panels at EFP Philly this year, I had a clear favorite—A.

#225

Coolest Thing You'll Be Afraid to Use | Blog

People think the great debate of this decade is about privacy – what we want other people and companies to know about us.

#226

The doctor you choose makes all the difference | Blog

One Fall day, in the big open ballroom of one Hilton or another, eight conference speakers took turns answering a seemingly simple question: how do we engage these new digitally-empowered healthcare consumers?

#227

Activating Patients, One Employee At A Time | Blog

Employers still carry the heavy burden of healthcare benefits for Americans and the managed care costs are not getting smaller.

#228

Are Customizable Applets The Future of Digital Medicine? | Blog

Domino’s has a history of leveraging digital technology to make pizza more exciting.

#229

Setting the bar in Pharma Marketing | In The Media

Ed Hammerton, INC Research/inVentiv Health Marketing Science Lead For Europe, was featured in the latest edition of pharmaphorum’s Deep Dive magazine.

#230

Is Messaging the Next UI? | Blog

As a designer I tend to spend quite a bit of time on sites like Dribbble and ProductHunt looking for the next trend in design, and often losing track of time going down some rabbit hole on the internet in search of who created what and why.

#231

Validic Aiming To Standardize and Connect Wearable Data | Blog

While wearables are getting quite a bit of attention in the quantified self movement, what to do with this type of data has been a puzzle to healthcare professionals.

#232

Virtual Concierge: Amazon and Marriott Partner For Improved Customer Experience | Blog

If your travels include select Marriott properties in the future, you could walk into your hotel room and notice a new device sitting on the nightstand.

#233

Uncovering Trends in Diabetes Monitoring | Blog

Unique partnerships have become the flagship of any great healthcare success.

#234

Persuasive Technology in Healthcare | Blog

Technology influences our behavior throughout the day – whether it’s receiving reminders at work, ordering lunch at a restaurant that allows you to skip the line, or tracking your heart rate as you hurry to your next appointment.

#235

Turning the page on 2018: A year[book] in review | Blog

As we prepare to turn the proverbial page on 2018, we reflected on how this newsletter should close one of the most dynamic (and sometimes fraught) years in recent healthcare history.

#236

Digital Therapeutics: Software as Treatments | Blog

On Friday, the Digital Pharma Innovation Day, Joel Sangerman, Chief Commercial Officer for Click Therapeutics, spoke on the topic of “Digital Therapeutics: Software As Treatments.”

#237

The Syneos Health Podcast: Commercialization for Emerging Companies | Perspectives

The biopharmaceutical market has evolved quite a bit over the last five to 10 years.

#238

What Do Chess, Jeopardy, and Business Strategy Have in Common? | Blog

For top competitors like Jeopardy!

#239

Robot Announces Fatal Prognosis to Bay Area Patient | Blog

Ernest Quintana knew he had long suffered from a deadly lung disease when he was rushed to the hospital, but the news of his imminent death still profoundly shocked him and his family—not because of its grimness but who delivered it: a robot.

#240

Living While Dying: A Guide | Blog

Claire Wineland is 20 years old.