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You’re a pharma brand sitting in between your two biggest competitors.
It’s Not Easy Eating Greens | Blog
In the largest multi-state food-borne E. coli outbreak since 2006, at least 84 people across 19 states have been infected with E. coli from romaine lettuce in the past month.
It’s always nice to see standout marketing from the pharmaceutical industry featured in the advertising press.
You’ve probably sat in meetings like I have where people, with the best of intentions, reduce a customer down to a failure, a stereotype of their limitations.
It’s not often that a social media strategy idea really goes viral – let alone gets 752 million social impressions, tens of thousands of interactions, international media coverage and a letter from the FDA.
Virtually everyone in the world, in some way and at some point, will be touched by cancer.
Last week at the 2017 Annual Meeting of the American Academy of Orthopaedic Surgeons (AAOS), the results of a recent prospective studyshed new light on the importance of shared decision making in elective surgeries.
This week’s edition of The Week That Was details how the Business Roundtable’s “Statement on the Purpose of a Corporation” shifts businesses’ focus from solely shareholders to all stakeholders.
AI is to 2019 what blockchain was to 2018.
Do you love that LaLa feeling?
80% of voters support importing drugs from Canada and politicians on both sides of the aisle agree.
The Heat Is On... | Blog
Summer hit the country hard this week, with temps on both coasts and most of the Midwest reaching near-triple digits.
Equifax’s CEO resigned, politics got personal (well, at least email accounts did) and grassroots efforts began to materialize in support of Puerto Rico following the devastating effects of Hurricane Maria.
“Timing is everything - particularly when lives are at stake.”
We often forget the importance that language plays with regards to our own and others’ mental health.
A New York Times op-ed highlights the problems in American healthcare that are making doctors depressed.
Did you know that only 25% to 50% of patients worldwide take their medicine correctly?
With there being so many different stakeholders, including patients, providers and payers, panelists at the 2019 Digital Medicine & MedTech Showcase pointed to a number of different adoption roadblocks—and successes.
Today, doctors are feeling more pressured than ever to keep up with the growing demands of their career, and it’s taking a toll on their mental health.
More and more of us are caring for a loved one with a serious health issue.
A few weeks ago, Seth Godin wrote a fairly-hilarious post about what organizations can learn from airports.
The Rep Evolution | Blog
Recently, one of our clients asked the GSW innovation team if there was some way to flip the typical rep ad board meeting and turn it into something more engaging… more productive… more (saw this one coming) innovative.
If you are in the U.S., you are probably reading this while standing in line with millions of others for the country’s ultimate day of consumerism – Black Friday.
Healthcare and people: both are capable of amazing things.
eBook Provides Biopharma Decision Makers With What’s-Next Insights to Navigate Challenges and Capitalize on the Opportunities Ahead
New Data from Global Survey Reveals Expectations and Concerns of Patients and Caregivers Confronting a Future with Artificial Intelligence
Joining Forces Brings Unparalleled Talent Together Under Top Leadership, Drives Scale for East Coast Operations and Expands West Coast Biopharma and Medtech Offerings
Syneos Health Releases 2018 Commercial Trends Forecast | In The Media
The Commercial Forecast Joins a Series of Consumer, Digital, Communications and Healthcare Trends Reports that Reveals Shifts in Media and Medicine Impacting Stakeholder Engagement
The Week That Was is back in the New Year, with a new look and new company name: Syneos Health.
Funding for federal gun violence research and an early holiday present for biosimilars manufacturers -- We break down the new federal budget as well as news from the ACA’s legal saga in this week’s edition of The Week That Was.