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#421

The Week That Was: To Infinity and Beyond | Blog

80% of voters support importing drugs from Canada and politicians on both sides of the aisle agree.

#422

Seeing the Future: VR in Healthcare | Blog

In healthcare alone virtual reality and augmented reality is expected to be a $5.1 Billion industry by 2025 with a CAGR of +53% over the next five years.

#423

DRUG PRICING TRANSPARENCY NOW, BUT HOW? | Blog

The industry and the Department of Health and Human Services presented different visions of what greater pricing transparency looks like in the future, complete with separate proposals of how and what information should be shared with consumers.

#424

‘Value’: A Baker’s Dozen Fresh Quotes from Today’s Industry Execs | Blog

Live from EFP ‘18: The closing session for eyeforpharma ’18 brought the story full circle.

#425

Trio of Senior Hires Joins Syneos Health Global Communications Team | In The Media

Strengthened Communications Leadership Team to Enhance Integrated Communications Solutions for Customers in the UK and Across Europe

#426

The Best Of Cannes Lions Health | Blog

Live from Cannes Lions Health: This year, we learned one thing for sure: health is everyone’s business.

#427

Your Pharma Brand’s Website Is Probably Not Compliant | Blog

You’re a pharma brand sitting in between your two biggest competitors.

#428

It’s Not Easy Eating Greens | Blog

In the largest multi-state food-borne E. coli outbreak since 2006, at least 84 people across 19 states have been infected with E. coli from romaine lettuce in the past month.

#429

3 Ways Accountable Care Changes Pharma Marketing | Blog

It’s always nice to see standout marketing from the pharmaceutical industry featured in the advertising press.

#430

Empathy, disgust and experience in the ER | Blog

You’ve probably sat in meetings like I have where people, with the best of intentions, reduce a customer down to a failure, a stereotype of their limitations.

#431

DPE15: Strategy Behind the Kim Kardashian Post | Blog

It’s not often that a social media strategy idea really goes viral – let alone gets 752 million social impressions, tens of thousands of interactions, international media coverage and a letter from the FDA.

#432

Cancer Drugs are Spending Their Way Into Patient's Lives | Blog

Virtually everyone in the world, in some way and at some point, will be touched by cancer.

#433

New Study Confirms Shared Decision Impacts Both Outcomes and Satisfaction | Blog

Last week at the 2017 Annual Meeting of the American Academy of Orthopaedic Surgeons (AAOS), the results of a recent prospective studyshed new light on the importance of shared decision making in elective surgeries.

#434

The Week That Was: Profits and Plagues | Blog

This week’s edition of The Week That Was details how the Business Roundtable’s “Statement on the Purpose of a Corporation” shifts businesses’ focus from solely shareholders to all stakeholders.

#435

FCC Approves Telehealth Pilot Program for Underserved Populations | Blog

While most Americans can reach a Level I or Level II trauma center within an hour, only 24% of Americans residing in rural areas can do so within that same timeframe.

#436

A National Mental Health Break is Bringing Awareness to the Workplace | Blog

About 46.6. million adults in the U.S. experience mental illness in a given year.

#437

Cedars-Sinai Empowers Patients with Smart Hospital Rooms, Voice-Activated Nurses | Blog

In some rooms at Cedars-Sinai Hospital, patients won’t spend a moment alone—sort of—now that the leading Beverly Hills medical center has partnered with Aiva Health to make select rooms smart.

#438

CVS and Walgreens Store Layout Takes on a New Health-Centric Design | Blog

Brick and mortar stores are quickly disappearing.

#439

The Future of Subscription Services: From Cars to Care | Blog

The recent shift towards subscription offerings in the consumer marketplace is a trend that doesn’t seem to be slowing down any time soon.

#440

RX Savings Finder – New Tool from CVS Aimed to Reduce Drug Prices | Blog

CVS Health recently announced a new tool available to pharmacists and patients.

#441

Four [MORE] Bold New Inventions Seen At Lions Health | Blog

Live From Lions Health: A bracelet that changed the way families think about vaccines, a playroom for kids that’s a workout for parents, a nutrition-Rx from a railroad, and AI that’s prompting better in-train-station nutrition for busy commuters.

#442

The thin line between denial and hope | Blog

Amanda Bennett is a Pulitzer Prize-winning journalist and author of The Cost of Hope.

#443

Pharma's New Competition: Digital Health | Blog

We’re just a few years away from digital therapies taking on traditional medicines on their own turf: clinical trials, formularies, and prescription pads.

#444

Steal-Worthy Ideas For Better Healthcare Marketing | Blog

I was chatting with Jeff Giermek about innovation today.

#445

The Latino Demographic: Considerations for Pharma Marketers | Blog

(Latinos currently make up 17% of the total population, and is expected to increase to almost 30% by 2050. – Pew) In a recent Forbes article, Nicole Fisher highlights 5 Reasons that Latinos Could Be The Most Powerful Transformation Of The U.S.

#446

Is The Top Creativity In Health Competing at Lions Health? | Blog

Are healthcare creativity awards second-class citizens to other creativity awards?

#447

RHS: Intro and Innovation Tours | Blog

My first Rock Health Summit was well worth the trip.

#448

Healthcare innovation at SXSW 2016 | Blog

South By Southwest isn’t just a launching pad for new creative content.

#449

Snapchat Provides a Lens to Thinking Around the Pill | Blog

The internet is abuzz today with the announcement of Spectacles, a new wearable camera from Snap Inc.

#450

Cleveland Clinic: Prioritizing The Patient Experience | Blog

The Cleveland Clinic was the first major academic medical center to make patient experience a strategic goal, hire and appoint a Chief Experience Officer, and one the first to establish an Office of Patient Experience.