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#361

Novartis, J&J, and Merck Find Brand-New Data, Showcase Big Healthcare Shifts as Described in the 2019 Health Trend Ten from Syneos Health | Blog

Forecasting next year’s biggest shifts within the healthcare landscape, Syneos Health has released 2019 Health Trend Ten, available for download now, which explicates ten of the trends that will redefine healthcare globally.

#362

Alexa, Upend My Fixed Conceptions of Healthcare in America | Blog

Beginning with its acquisition of PillPack, Amazon’s grand entrance into healthcare continues with its partnership with J.P.

#363

Vision 2020: What Happens When Medical Providers are Millennials? | Blog

In the coming decade, many if not most medical practitioners patients see will be Millennials, people born between the years 1981 and 1998.

#364

3 Big Ideas for Patient Support from AstraZeneca | Blog

Healthcare truths are personal and can be really challenging to uncover.

#365

Customers Consume Experiences, Not Products | Blog

Gautam Gulati, Chief Medical and Innovation Officer at Physicians Interactive, was the only speaker at Digital Pharma West to start his slide deck with a burrito.

#366

Mythical Digital | Blog

Is digital healthcare being strong-armed by myths?

#367

Facebook to Launch Snap-Chat Like Application | Blog

They say that when it comes to success, why reinvent the wheel?

#368

Invest in more powerful, provocative publishing | Blog

Live from Cannes Lions: Health brands are rethinking how they connect with people – and pets – through new approaches to content.

#369

DPE15: Personalization Starts with a Person | Blog

At a conference full of next gen digital ideas for smart and tailored solutions, Doug Braun and Atul Goyal from Zoetis Animal Health shared some thoughts on a novel concept – maybe greater personalization for our customers can start with a person, the sales representative.

#370

Big Bet on Bioelectronics | Blog

This past Monday, GSK announced an exciting new partnership with Verily Life Sciences (formerly Google Life Sciences).

#371

In Other Words | Blog

Go into most chain restaurants in the United States and right alongside the prices you’ll see another number—the calorie count.

#372

YouTube Presents: One Tremendous Opportunity to Reach Gen X | Blog

A recent survey commissioned by Google brings out powerful insights into the YouTube habits of a key demographic for many pharma brands: Generation X.

#373

Special Issue: At The Races | Blog

Get ready, it is mid-term season!

#374

GSK Gains Targeted Therapy, Footing in Boston with $5.1-billion Tesaro Buy | Blog

GlaxoSmithKline announced that it will acquire Waltham, Massachusetts-based drug company Tesaro, which develops novel cancer treatments, for $5.1 billion cash.

#375

Three Bills, But No Healthcare Triple Crown | Blog

From the Warriors and the Capitals to Bob Baffert, Mike Smith, and Justify doing the near-impossible at the Belmont, June started off with some seriously big wins.

#377

The Week That Was: ... | Blog

Our favorite #healthpolicyvalentines, new FDA guidance regarding complex generics and what you need to know now regarding data security from pharma and patient perspectives.

#378

The Week That Was: Farewell, Yellow Brick Road | Blog

As drug pricing continues to be under the microscope, it’s a tough environment for drug makers.

#379

Unlocking Customers' Stories Hidden in Marketing Data | Blog

It’s 2017, and we’ve come to the point where the digital and physical worlds have become one.

#380

Medical-Science Moments by Dr. | Blog

This edition of Medical Science Moments features highlights from the recent ASCO conference.

#381

Where is my supersuit? | Blog

Over at TWTW headquarters, we’ve got Elastigirl-envy because the constant barrage of breaking health stories had us stretched thin.

#382

AI + Patients: The Future Is Now | Blog

On January 26th, MIT spinoff Empatica received FDA clearance for its epilepsy-tracking Embrace Watch — making it the first smartwatch approved in neurology in the US.

#383

Veterans, iPads and the future of medicine | Blog

Telehealth was once the topic of futuristic videos.

#384

Consult Your Collective | Blog

At the end of almost every drug commercial, you will hear the phrase, “consult your doctor.”

#385

Can Starbucks Teach Us About Patient Engagement? | Blog

Healthcare marketers spend a lot of time developing brand strategies and tactics to differentiate themselves in a saturated marketplace.

#386

Benefits of the Pill Plus Model | Blog

I went to the movies the other day and I was greeted at the ticket counter to discover that I had my own assigned seat.

#387

Walmart Adding Primary Care Clinics To Select Stores | Blog

The neighborhood drug store is evolving to offer a lot more than flu shots, but it’s not just the corner market who is betting on healthcare convenience.

#388

The Doctor Will Stream You Now | Blog

Periscope (a Twitter company) allows users to view the world through another person’s eyes.

#389

DPE15: Merck Workshop Uncovers Innovation Opportunities | Blog

Fabrizio Caranci, Director of Channel Innovation at Merck, started out with this super fact from John Chambers, CEO at Cisco: by 2020 over 30 billion objects will wirelessly be connected to the internet.

#390

Patients Helping Make Decisions in the ER | Blog

Patients are getting asked more and more to take part in the decision-making process concerning their care.