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Forecasting next year’s biggest shifts within the healthcare landscape, Syneos Health has released 2019 Health Trend Ten, available for download now, which explicates ten of the trends that will redefine healthcare globally.
Beginning with its acquisition of PillPack, Amazon’s grand entrance into healthcare continues with its partnership with J.P.
In the coming decade, many if not most medical practitioners patients see will be Millennials, people born between the years 1981 and 1998.
Healthcare truths are personal and can be really challenging to uncover.
Gautam Gulati, Chief Medical and Innovation Officer at Physicians Interactive, was the only speaker at Digital Pharma West to start his slide deck with a burrito.
Mythical Digital | Blog
Is digital healthcare being strong-armed by myths?
They say that when it comes to success, why reinvent the wheel?
Live from Cannes Lions: Health brands are rethinking how they connect with people – and pets – through new approaches to content.
At a conference full of next gen digital ideas for smart and tailored solutions, Doug Braun and Atul Goyal from Zoetis Animal Health shared some thoughts on a novel concept – maybe greater personalization for our customers can start with a person, the sales representative.
Big Bet on Bioelectronics | Blog
This past Monday, GSK announced an exciting new partnership with Verily Life Sciences (formerly Google Life Sciences).
In Other Words | Blog
Go into most chain restaurants in the United States and right alongside the prices you’ll see another number—the calorie count.
A recent survey commissioned by Google brings out powerful insights into the YouTube habits of a key demographic for many pharma brands: Generation X.
Special Issue: At The Races | Blog
Get ready, it is mid-term season!
GlaxoSmithKline announced that it will acquire Waltham, Massachusetts-based drug company Tesaro, which develops novel cancer treatments, for $5.1 billion cash.
From the Warriors and the Capitals to Bob Baffert, Mike Smith, and Justify doing the near-impossible at the Belmont, June started off with some seriously big wins.
The Week That Was: ... | Blog
Our favorite #healthpolicyvalentines, new FDA guidance regarding complex generics and what you need to know now regarding data security from pharma and patient perspectives.
As drug pricing continues to be under the microscope, it’s a tough environment for drug makers.
It’s 2017, and we’ve come to the point where the digital and physical worlds have become one.
This edition of Medical Science Moments features highlights from the recent ASCO conference.
Where is my supersuit? | Blog
Over at TWTW headquarters, we’ve got Elastigirl-envy because the constant barrage of breaking health stories had us stretched thin.
On January 26th, MIT spinoff Empatica received FDA clearance for its epilepsy-tracking Embrace Watch — making it the first smartwatch approved in neurology in the US.
Telehealth was once the topic of futuristic videos.
Consult Your Collective | Blog
At the end of almost every drug commercial, you will hear the phrase, “consult your doctor.”
Healthcare marketers spend a lot of time developing brand strategies and tactics to differentiate themselves in a saturated marketplace.
I went to the movies the other day and I was greeted at the ticket counter to discover that I had my own assigned seat.
The neighborhood drug store is evolving to offer a lot more than flu shots, but it’s not just the corner market who is betting on healthcare convenience.
Periscope (a Twitter company) allows users to view the world through another person’s eyes.
Fabrizio Caranci, Director of Channel Innovation at Merck, started out with this super fact from John Chambers, CEO at Cisco: by 2020 over 30 billion objects will wirelessly be connected to the internet.
Patients are getting asked more and more to take part in the decision-making process concerning their care.