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#331

Why We Resist: The Surprising Truths about Motivating Behavior Change | Perspectives

In this book, we teamed up a behavioral scientist and a healthcare communicator to work together to create one clear picture of what we know and how we can apply it in the everyday work of helping more people live healthier lives.

#332

Meet Calico: Healthcare Innovation from Outsiders | Blog

The cover of this week’s Time magazine reads “Can Google Solve Death?

#333

Novartis Reps Have A.I. that Knows Exactly What to Say | Blog

As the use of artificial intelligence in R&D continues to rise, Novartis takes it even further, equipping its reps with AI that suggests the perfect things to talk about with HCPs.

#334

Rideshare For Healthcare | Blog

Uber and Lyft both recently announced new ventures in the healthcare space.

#335

Medicine Meets Minecraft | Blog

Pfizer brings both fun and learning to the hemophilia community through a Minecraft-based experience

#336

Jon Stewart Talks Pharma Innovation | Blog

It’s not every day I see someone I know pop up on the Daily Show; so, it was kind of a thrill to see David Rose, MIT researcher and Ditto Labs CEO, walk up to the interview desk (and a great reason not to fast forward through the interview section for once!)

#337

Will Health Monitoring Technology Add 6 Months to Your Life? | Blog

Gartner recently predicted that by 2020, developed world life expectancy will increase by 0.5 years due to widespread adoption of wireless health monitoring technology.

#338

DPE15: Better Marketing Orchestration at Biogen | Blog

Every year, the University of Michigan compiles its American Customer Satisfaction Index.

#339

Global Non-Adherence Results in a $637 Billion Loss | Blog

In a recently released research paper published by medication adherence company, HealthPrize Technologies and consulting company Capgemini, pharmaceutical companies are losing $637 billion in revenue annually to non-adherence.

#340

Forget mobile, the future may be furniture | Blog

If there’s one person almost everyone in pharmaceutical marketing has met, it’s David Rose.

#341

TRANSPARENCY OR BUST? | Blog

After a particularly intense week in the media, a three-day weekend seems like a much needed respite.

#342

The Health And Wellness Winners At Cannes Lions | Blog

Live from Cannes Lions Health: A peek into the very top award winners, including the first Pharma Grand Prix in three years, an incredible accessibility move by IKEA, and a creative idea for puppy health that will be sure to make you smile.

#343

HXP Staff Favorites of 2016 | Blog

2016 has been quite a year (to say the least).

#344

Google’s AI Diagnoses Lung Cancer Better Than Humans | Blog

In 2018, lung cancer accounted for approximately 25 percent of all cancer deaths – making it the leading cause of cancer-related deaths in both men and women in the U.S.

#345

Clear Eyes, Full Hearts, Chronic Traumatic Encephalopathy | Blog

In a 2017 survey conducted by Ann McKee, a neuropathologist, of 202 former football players’ brains that were donated to science, all but one suffered from Chronic Traumatic Encephalopathy.

#346

Digital Pharma East 2018: All the Highlights | Blog

The Digital & Social Strategy Team recently traveled to Philadelphia to attend the Digital Pharma East conference – the largest event focused exclusively on digital marketing for the life sciences.

#347

5 Can't Miss Videos From Cannes | Blog

Live From Lions Health: The awards stage last night was crowded with winners accepting Lions for video work that moved the audience with laughter, tears and surprise.

#348

Worth a Like: UCB Leads on Facebook | Blog

If you’ve ever talked about pharma marketing with me, you know I’m a big fan of the work UCB has done to support and advocate for patients.

#349

Another "Bad Guy" Is Changing Minds | Blog

We wear a pretty big black hat as an industry.

#350

Team Collaboration in Healthcare | Blog

If patient-centered teams need to perform like special ops forces, why aren’t they equipped for it?”

#351

Llamas, Mushrooms, and QALYS? | Blog

Good morning, readers!

#352

The BIG Data Motivator | Blog

Adult life, it turns out, is full of lots of things you should do.

#353

IoT: Sensors For Everything | Blog

The internet of things is rapidly making its transition into the internet of everything.

#354

CES - Trade Show Presentation Tech | Blog

CES 2016 was chock full of many different types of technology new and newer, but just as interesting to me, was the technologies that presented the technology.

#355

Medical-Science Moments by Dr. | Blog

This edition of Medical-Science Moments begins with a wrap up of the top 10 science stories of 2018, as designated by Science News.

#356

The Capacity to Enjoy Data | Blog

Data is everywhere these days, but what does it look like?

#357

Behind the Scenes: The Research Questions That Led to Our Plenary Presentation | Blog

If you’ve been following our recaps from Digital Pharma East, you know that the Syneos Health Digital & Social Strategy team presented original research on recruiting patients for clinical trials at a plenary session.

#358

Three Bold New Inventions Seen At Lions Health | Blog

Live From Lions Health: A remote speaker that can help coma patients recover faster, non-surgical adult circumcision with a ring, and AI glasses that let people with Alzheimer’s know their families again.

#359

Cancer's Greatest Vulnerability is Knowledge | Blog

Matt Anthony from Y&R has had an incredible career; one that earned him a spot on the Cannes stage.

#360

Real Time Precision | Blog

These days, most of the headlines about “live streaming” will lead you down a path of debates over copyright infringement, piracy, and a slew of Meerkat vs Periscope opinions.