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What happens in Vegas… | Blog
Las Vegas is a city that seems to exist in a parallel universe - and even celebrates this with the marketing slogan of “What happens here, stays here.”
Live from Cannes Lions Health: Discussions about health usually happen in carefully controlled environments, full of hushed tones and antiseptic smells.
Trick or Treat? | Blog
Welcome to Hallo-week!
TWTW team spent this weekend doing some spring cleaning in the hopes that it would bring us East Coasters some, well, spring…Fingers crossed that a little wishful thinking and the removal of some pretty major dust bunnies will get the warm weather vibes coming our way.
A new study by a graduate student with the Harvard University psychology department reports that social media posts can provide clues as to whether or not a user is likely to suffer from depression.
Will Knight, Senior Editor, AI for MIT Technology Review, wrote an article last week citing the growing concern over how algorithms, while set out to help the average consumer, are increasingly becoming more and more bias…and everyone is turning a blind eye.
In an upcoming study, the University of Houston’s Graduate College of Social Work is planning on using virtual reality technology to augment traditional therapy techniques used to help recovering heroin addicts maintain sobriety and resist the urge to use.
A recent report from Accenture reveals the economic and deep-rooted value of adding digital solutions to healthcare.
The cover of this week’s Time magazine reads “Can Google Solve Death?
In early November, thousands of people from around the world gathered together in Dubai to get first-hand access to a class of innovators designing solutions for a better world.
As the use of artificial intelligence in R&D continues to rise, Novartis takes it even further, equipping its reps with AI that suggests the perfect things to talk about with HCPs.
Rideshare For Healthcare | Blog
Uber and Lyft both recently announced new ventures in the healthcare space.
Medicine Meets Minecraft | Blog
Pfizer brings both fun and learning to the hemophilia community through a Minecraft-based experience
It’s not every day I see someone I know pop up on the Daily Show; so, it was kind of a thrill to see David Rose, MIT researcher and Ditto Labs CEO, walk up to the interview desk (and a great reason not to fast forward through the interview section for once!)
Gartner recently predicted that by 2020, developed world life expectancy will increase by 0.5 years due to widespread adoption of wireless health monitoring technology.
Every year, the University of Michigan compiles its American Customer Satisfaction Index.
In a recently released research paper published by medication adherence company, HealthPrize Technologies and consulting company Capgemini, pharmaceutical companies are losing $637 billion in revenue annually to non-adherence.
If there’s one person almost everyone in pharmaceutical marketing has met, it’s David Rose.
TRANSPARENCY OR BUST? | Blog
After a particularly intense week in the media, a three-day weekend seems like a much needed respite.
In this book, we teamed up a behavioral scientist and a healthcare communicator to work together to create one clear picture of what we know and how we can apply it in the everyday work of helping more people live healthier lives.
Live from Cannes Lions Health: A peek into the very top award winners, including the first Pharma Grand Prix in three years, an incredible accessibility move by IKEA, and a creative idea for puppy health that will be sure to make you smile.
HXP Staff Favorites of 2016 | Blog
2016 has been quite a year (to say the least).
In 2018, lung cancer accounted for approximately 25 percent of all cancer deaths – making it the leading cause of cancer-related deaths in both men and women in the U.S.
In a 2017 survey conducted by Ann McKee, a neuropathologist, of 202 former football players’ brains that were donated to science, all but one suffered from Chronic Traumatic Encephalopathy.
The Digital & Social Strategy Team recently traveled to Philadelphia to attend the Digital Pharma East conference – the largest event focused exclusively on digital marketing for the life sciences.
Live From Lions Health: The awards stage last night was crowded with winners accepting Lions for video work that moved the audience with laughter, tears and surprise.
If you’ve ever talked about pharma marketing with me, you know I’m a big fan of the work UCB has done to support and advocate for patients.
We wear a pretty big black hat as an industry.
If patient-centered teams need to perform like special ops forces, why aren’t they equipped for it?”