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#331

What happens in Vegas… | Blog

Las Vegas is a city that seems to exist in a parallel universe - and even celebrates this with the marketing slogan of “What happens here, stays here.”

#332

Taking Healthcare to The Streets | Blog

Live from Cannes Lions Health: Discussions about health usually happen in carefully controlled environments, full of hushed tones and antiseptic smells.

#333

Trick or Treat? | Blog

Welcome to Hallo-week!

#334

Spring Pharma Forecast: Partly Cloudy with Gusts of Transparency | Blog

TWTW team spent this weekend doing some spring cleaning in the hopes that it would bring us East Coasters some, well, spring…Fingers crossed that a little wishful thinking and the removal of some pretty major dust bunnies will get the warm weather vibes coming our way.

#335

Your Next Social Post Could Result in an Instadiagnosis | Blog

A new study by a graduate student with the Harvard University psychology department reports that social media posts can provide clues as to whether or not a user is likely to suffer from depression.

#336

2017 Trend Tracking: Tackling Invisible Bias Within Artificial Intelligence | Blog

Will Knight, Senior Editor, AI for MIT Technology Review, wrote an article last week citing the growing concern over how algorithms, while set out to help the average consumer, are increasingly becoming more and more bias…and everyone is turning a blind eye.

#338

Traditional Therapy Gets a VR Upgrade | Blog

In an upcoming study, the University of Houston’s Graduate College of Social Work is planning on using virtual reality technology to augment traditional therapy techniques used to help recovering heroin addicts maintain sobriety and resist the urge to use.

#339

Saving Physicians 5 minutes per Patient | Blog

A recent report from Accenture reveals the economic and deep-rooted value of adding digital solutions to healthcare.

#340

Meet Calico: Healthcare Innovation from Outsiders | Blog

The cover of this week’s Time magazine reads “Can Google Solve Death?

#341

Global Grad Show Displays the Future of Health Tech and Design | Blog

In early November, thousands of people from around the world gathered together in Dubai to get first-hand access to a class of innovators designing solutions for a better world.

#342

Novartis Reps Have A.I. that Knows Exactly What to Say | Blog

As the use of artificial intelligence in R&D continues to rise, Novartis takes it even further, equipping its reps with AI that suggests the perfect things to talk about with HCPs.

#343

Rideshare For Healthcare | Blog

Uber and Lyft both recently announced new ventures in the healthcare space.

#344

Medicine Meets Minecraft | Blog

Pfizer brings both fun and learning to the hemophilia community through a Minecraft-based experience

#345

Jon Stewart Talks Pharma Innovation | Blog

It’s not every day I see someone I know pop up on the Daily Show; so, it was kind of a thrill to see David Rose, MIT researcher and Ditto Labs CEO, walk up to the interview desk (and a great reason not to fast forward through the interview section for once!)

#346

Will Health Monitoring Technology Add 6 Months to Your Life? | Blog

Gartner recently predicted that by 2020, developed world life expectancy will increase by 0.5 years due to widespread adoption of wireless health monitoring technology.

#347

DPE15: Better Marketing Orchestration at Biogen | Blog

Every year, the University of Michigan compiles its American Customer Satisfaction Index.

#348

Global Non-Adherence Results in a $637 Billion Loss | Blog

In a recently released research paper published by medication adherence company, HealthPrize Technologies and consulting company Capgemini, pharmaceutical companies are losing $637 billion in revenue annually to non-adherence.

#349

Forget mobile, the future may be furniture | Blog

If there’s one person almost everyone in pharmaceutical marketing has met, it’s David Rose.

#350

TRANSPARENCY OR BUST? | Blog

After a particularly intense week in the media, a three-day weekend seems like a much needed respite.

#351

Why We Resist: The Surprising Truths about Motivating Behavior Change | Perspectives

In this book, we teamed up a behavioral scientist and a healthcare communicator to work together to create one clear picture of what we know and how we can apply it in the everyday work of helping more people live healthier lives.

#352

The Health And Wellness Winners At Cannes Lions | Blog

Live from Cannes Lions Health: A peek into the very top award winners, including the first Pharma Grand Prix in three years, an incredible accessibility move by IKEA, and a creative idea for puppy health that will be sure to make you smile.

#353

HXP Staff Favorites of 2016 | Blog

2016 has been quite a year (to say the least).

#354

Google’s AI Diagnoses Lung Cancer Better Than Humans | Blog

In 2018, lung cancer accounted for approximately 25 percent of all cancer deaths – making it the leading cause of cancer-related deaths in both men and women in the U.S.

#355

Clear Eyes, Full Hearts, Chronic Traumatic Encephalopathy | Blog

In a 2017 survey conducted by Ann McKee, a neuropathologist, of 202 former football players’ brains that were donated to science, all but one suffered from Chronic Traumatic Encephalopathy.

#356

Digital Pharma East 2018: All the Highlights | Blog

The Digital & Social Strategy Team recently traveled to Philadelphia to attend the Digital Pharma East conference – the largest event focused exclusively on digital marketing for the life sciences.

#357

5 Can't Miss Videos From Cannes | Blog

Live From Lions Health: The awards stage last night was crowded with winners accepting Lions for video work that moved the audience with laughter, tears and surprise.

#358

Worth a Like: UCB Leads on Facebook | Blog

If you’ve ever talked about pharma marketing with me, you know I’m a big fan of the work UCB has done to support and advocate for patients.

#359

Another "Bad Guy" Is Changing Minds | Blog

We wear a pretty big black hat as an industry.

#360

Team Collaboration in Healthcare | Blog

If patient-centered teams need to perform like special ops forces, why aren’t they equipped for it?”