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#301

15 Reasons I Love B2 | Blog

You may have heard that Biosector 2 is a 2018 finalist for the Holmes Report Agency of the Year.

#302

Inspiration in Pfizer's This Is Living With Cancer | Blog

Live from Cannes Lions: 9 people living with cancer + 6 months in their homes and lives = a story that shows it is possible to find a new normal

#303

Retail: Doubling-Down On Refills | Blog

The role of the pharmacy and how consumers can fill prescriptions has been in a state of transformation on multiple fronts and in many forms.

#304

Novartis' New Strategy | Blog

Last year’s bet on Google’s passive glucose-sensing contact lens was an important one for the appetite for risk and innovation at Novartis.

#305

7 Wow-Worthy Stats About Life and Health | Blog

You know those wow-worthy statistics that instantly make you rethink a long-held belief about people, healthcare and the connections between them?

#306

Streamlining Patient Care | Blog

Experimentation with Google Glass in the operating room and with patients is moving forward, regardless of the obstacles.

#307

Tech for Seniors: Emergency Response | Blog

My parents are nearing 70.

#308

The Implications of Classifying Video Game Addiction | Blog

Recently, the World Health Organization classified “video game addiction” as a mental health disorder.

#309

Six Leading Patient Centric Programs | Blog

Pharmaceutical innovators are getting patients involved in every aspect of drug development, from clinical trial design to commercialization to peer-to-peer support.

#310

Teach-back: How A Group of Nurse Educators is Getting Through | Blog

“Tell me what you heard”.

#311

Is Food Benefits Management the Future of Medicine? | Blog

Zipongo, a digital nutrition platform just raised $18 million to accelerate its mission to improve health outcomes through personalized dietary recommendations.

#312

Voluntis + Sanofi's New Diabetes Therapy Goes Digital | Blog

Last week, pharmaceutical giant Sanofi and healthcare software pioneer Voluntis announced an expansion of their partnership focused on delivering digital therapy in the form of cutting-edge insulin titration tools.

#313

HxP Picks: Personal resolutions, powerful videos | Blog

Some of our favorites!

#314

Taking Healthcare to The Streets | Blog

Live from Cannes Lions Health: Discussions about health usually happen in carefully controlled environments, full of hushed tones and antiseptic smells.

#315

Trends Changing Healthcare | Blog

Live from Cannes Lions Health: Andrea Bell, Director of Insight and Executive Editor at WGSN, shared her perspective on the top five trends changing healthcare.

#316

Alternative Research by Wyoming Biologist May Yield Alzheimer’s Treatment | Blog

Not your typical geotag for pharmaceutical innovation, Jackson Hole and its most prominent biologist, Paul Cox, may turn decades’ and billions of dollars’ worth of Alzheimer’s research on its head.

#317

Roaring in Like a Lion… | Blog

March made quite the entrance this year.

#318

What happens in Vegas… | Blog

Las Vegas is a city that seems to exist in a parallel universe - and even celebrates this with the marketing slogan of “What happens here, stays here.”

#319

Spring Pharma Forecast: Partly Cloudy with Gusts of Transparency | Blog

TWTW team spent this weekend doing some spring cleaning in the hopes that it would bring us East Coasters some, well, spring…Fingers crossed that a little wishful thinking and the removal of some pretty major dust bunnies will get the warm weather vibes coming our way.

#320

Your Next Social Post Could Result in an Instadiagnosis | Blog

A new study by a graduate student with the Harvard University psychology department reports that social media posts can provide clues as to whether or not a user is likely to suffer from depression.

#321

2017 Trend Tracking: Tackling Invisible Bias Within Artificial Intelligence | Blog

Will Knight, Senior Editor, AI for MIT Technology Review, wrote an article last week citing the growing concern over how algorithms, while set out to help the average consumer, are increasingly becoming more and more bias…and everyone is turning a blind eye.

#322

Traditional Therapy Gets a VR Upgrade | Blog

In an upcoming study, the University of Houston’s Graduate College of Social Work is planning on using virtual reality technology to augment traditional therapy techniques used to help recovering heroin addicts maintain sobriety and resist the urge to use.

#324

Saving Physicians 5 minutes per Patient | Blog

A recent report from Accenture reveals the economic and deep-rooted value of adding digital solutions to healthcare.

#325

Trick or Treat? | Blog

Welcome to Hallo-week!

#326

Meet Calico: Healthcare Innovation from Outsiders | Blog

The cover of this week’s Time magazine reads “Can Google Solve Death?

#327

Forget mobile, the future may be furniture | Blog

If there’s one person almost everyone in pharmaceutical marketing has met, it’s David Rose.

#328

Novartis Reps Have A.I. that Knows Exactly What to Say | Blog

As the use of artificial intelligence in R&D continues to rise, Novartis takes it even further, equipping its reps with AI that suggests the perfect things to talk about with HCPs.

#329

Rideshare For Healthcare | Blog

Uber and Lyft both recently announced new ventures in the healthcare space.

#330

Medicine Meets Minecraft | Blog

Pfizer brings both fun and learning to the hemophilia community through a Minecraft-based experience