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15 Reasons I Love B2 | Blog
You may have heard that Biosector 2 is a 2018 finalist for the Holmes Report Agency of the Year.
Live from Cannes Lions: 9 people living with cancer + 6 months in their homes and lives = a story that shows it is possible to find a new normal
The role of the pharmacy and how consumers can fill prescriptions has been in a state of transformation on multiple fronts and in many forms.
Novartis' New Strategy | Blog
Last year’s bet on Google’s passive glucose-sensing contact lens was an important one for the appetite for risk and innovation at Novartis.
You know those wow-worthy statistics that instantly make you rethink a long-held belief about people, healthcare and the connections between them?
Streamlining Patient Care | Blog
Experimentation with Google Glass in the operating room and with patients is moving forward, regardless of the obstacles.
My parents are nearing 70.
Recently, the World Health Organization classified “video game addiction” as a mental health disorder.
Pharmaceutical innovators are getting patients involved in every aspect of drug development, from clinical trial design to commercialization to peer-to-peer support.
“Tell me what you heard”.
Zipongo, a digital nutrition platform just raised $18 million to accelerate its mission to improve health outcomes through personalized dietary recommendations.
Last week, pharmaceutical giant Sanofi and healthcare software pioneer Voluntis announced an expansion of their partnership focused on delivering digital therapy in the form of cutting-edge insulin titration tools.
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Live from Cannes Lions Health: Discussions about health usually happen in carefully controlled environments, full of hushed tones and antiseptic smells.
Trends Changing Healthcare | Blog
Live from Cannes Lions Health: Andrea Bell, Director of Insight and Executive Editor at WGSN, shared her perspective on the top five trends changing healthcare.
Not your typical geotag for pharmaceutical innovation, Jackson Hole and its most prominent biologist, Paul Cox, may turn decades’ and billions of dollars’ worth of Alzheimer’s research on its head.
Roaring in Like a Lion… | Blog
March made quite the entrance this year.
What happens in Vegas… | Blog
Las Vegas is a city that seems to exist in a parallel universe - and even celebrates this with the marketing slogan of “What happens here, stays here.”
TWTW team spent this weekend doing some spring cleaning in the hopes that it would bring us East Coasters some, well, spring…Fingers crossed that a little wishful thinking and the removal of some pretty major dust bunnies will get the warm weather vibes coming our way.
A new study by a graduate student with the Harvard University psychology department reports that social media posts can provide clues as to whether or not a user is likely to suffer from depression.
Will Knight, Senior Editor, AI for MIT Technology Review, wrote an article last week citing the growing concern over how algorithms, while set out to help the average consumer, are increasingly becoming more and more bias…and everyone is turning a blind eye.
In an upcoming study, the University of Houston’s Graduate College of Social Work is planning on using virtual reality technology to augment traditional therapy techniques used to help recovering heroin addicts maintain sobriety and resist the urge to use.
A recent report from Accenture reveals the economic and deep-rooted value of adding digital solutions to healthcare.
Trick or Treat? | Blog
Welcome to Hallo-week!
The cover of this week’s Time magazine reads “Can Google Solve Death?
If there’s one person almost everyone in pharmaceutical marketing has met, it’s David Rose.
As the use of artificial intelligence in R&D continues to rise, Novartis takes it even further, equipping its reps with AI that suggests the perfect things to talk about with HCPs.
Rideshare For Healthcare | Blog
Uber and Lyft both recently announced new ventures in the healthcare space.
Medicine Meets Minecraft | Blog
Pfizer brings both fun and learning to the hemophilia community through a Minecraft-based experience