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Looking at the pharmaceutical brand naming process -- that involves a select group of creative experts isolated in a room brainstorming name ideas -- you may wonder, "Could we employ AI (artificial intelligence) to quickly and efficiently create names instead?"
Talk Healthy to Me | Perspectives
There has never been a better time to talk about Voice.
FDA Lost That Lovin’ Feeling | Blog
The FDA lost its lovin’ feeling this week and we kept busy evaluating Louisiana’s new drug pricing proposal and watching not one, but two, Congressional hearings covering both Right to Try and the national opioid epidemic.
Our team kept an eye on a number of stories about opioid “pledges,” top-line data communications and, as always, drug pricing.
2018 Digital Trends | Perspectives
Behavior changes influenced by technology, tools and devices
RHS: Innovation in DC | Blog
Once the innovation tours concluded at Rock Health we got into the speaker sessions which started with Leena Rao (Moderator), Senior Writer at Fortune, speaking to Susannah Fox, CTO at the US Department of Health and Human Services, and DJ Patil, Chief Data Scientist.
If you’re like us, the bottom of your inbox is usually cluttered with emails you really mean to get back to, including lots of newsletters and alerts full of great research and insight.
As digital health continues to grow in prevalence, so do patient information databases.
Live from Cannes Lions: 9 people living with cancer + 6 months in their homes and lives = a story that shows it is possible to find a new normal
The role of the pharmacy and how consumers can fill prescriptions has been in a state of transformation on multiple fronts and in many forms.
Novartis' New Strategy | Blog
Last year’s bet on Google’s passive glucose-sensing contact lens was an important one for the appetite for risk and innovation at Novartis.
You know those wow-worthy statistics that instantly make you rethink a long-held belief about people, healthcare and the connections between them?
Streamlining Patient Care | Blog
Experimentation with Google Glass in the operating room and with patients is moving forward, regardless of the obstacles.
My parents are nearing 70.
Headlines about the Senate Finance Committee’s bill are everywhere.
A few of the favorites to hit our inboxes this week
Recently, the World Health Organization classified “video game addiction” as a mental health disorder.
Pharmaceutical innovators are getting patients involved in every aspect of drug development, from clinical trial design to commercialization to peer-to-peer support.
“Tell me what you heard”.
Zipongo, a digital nutrition platform just raised $18 million to accelerate its mission to improve health outcomes through personalized dietary recommendations.
Last week, pharmaceutical giant Sanofi and healthcare software pioneer Voluntis announced an expansion of their partnership focused on delivering digital therapy in the form of cutting-edge insulin titration tools.
It’s been mighty cold lately, hasn’t it?
Read how one brand captured the hearts of fans with bite-sized digestible content on Twitter over a sensitive topic.
A Japanese campaign promoting organ donation reminds us that what we do helps people.
We’re very excited to be part of the release of an important new perspective on how millennial adults think about health and wellness.
Some of our favorites!
15 Reasons I Love B2 | Blog
You may have heard that Biosector 2 is a 2018 finalist for the Holmes Report Agency of the Year.
Trends Changing Healthcare | Blog
Live from Cannes Lions Health: Andrea Bell, Director of Insight and Executive Editor at WGSN, shared her perspective on the top five trends changing healthcare.
Not your typical geotag for pharmaceutical innovation, Jackson Hole and its most prominent biologist, Paul Cox, may turn decades’ and billions of dollars’ worth of Alzheimer’s research on its head.
Roaring in Like a Lion… | Blog
March made quite the entrance this year.