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Live from eyeforpharma Philadelphia 2019— eyeforpharma Chairperson Paul Simms kicked off today’s conference with 5 bold predictions for our industry.
In a recent 2017 study about health literacy, 20% of respondents reported they didn’t know the meaning of the word ‘premium’.
The CRM giant, Salesforce, has unveiled a cloud-based platform that is tailored specifically for healthcare providers and patient data.
A few weeks back, the digital healthcare company Optra Health announced the launch of OptraGURU, its newest platform that leverages the AI tech of its iPhronesis offering with Amazon Alexa’s natural language skills.
The role of the pharmacy and how consumers can fill prescriptions has been in a state of transformation on multiple fronts and in many forms.
In the commercials, weekday mornings look amazing.
Healthcare and people: both are capable of amazing things.
In some rooms at Cedars-Sinai Hospital, patients won’t spend a moment alone—sort of—now that the leading Beverly Hills medical center has partnered with Aiva Health to make select rooms smart.
The Heat Is On... | Blog
Summer hit the country hard this week, with temps on both coasts and most of the Midwest reaching near-triple digits.
Talk Healthy to Me | Perspectives
There has never been a better time to talk about Voice.
When we’re in a crisis one of the first things we turn to is our cell phone.
Recently, GSK and 23andMe announced a four-year collaboration aimed at identifying new drug targets, better supporting specific subpopulations and accelerating clinical progress.
This summer, students in California Institute for Regenerative Medicine’s Bridges to Stem Cell Research and Therapy program at California State University (CSU) San Marcos had new lab partners: families impacted by rare diseases.
Prescription delivery services – like Hims, Roman and Kick – are popping up all over the place, prompting concerns about regulation.
Should pharmaceutical brands think beyond the traditional voice options and add personality and even choices based on each individuals preference?
One Super Bowl game, 1.33 billion chicken wings and 12.5 million pizzas later, we know the feeling all too well.
Six degrees of participation | In The Media
Alex Brock, our head of digital in Europe, comments in this PMLiVE article about patient empowerment and the concept of Participatory Medicine.
After taking some major leaps into healthcare, Google has begun solidifying its foothold in the space by appointing Dr.
Live from EFP ‘18: Among the countless presentations and panels at EFP Philly this year, I had a clear favorite—A.
Google recently announced a new research paper where researchers used 46 billion data points to help predict medical outcomes within a hospital setting.
Over the past several years, we have all grown accustomed to the drug-pricing-war headlines.
“It’s not life threatening, but I can’t drive…Call an Uber.”
Here’s a fantastic little case study of our Let’s Play trend in action (see Digital Trend #6).
Winter is coming… in May.
We’re a few weeks away from publishing our annual Trends Reports.
Brick and mortar stores are quickly disappearing.
Gotham’s Newest Hero | Blog
For the victims of generational healthcare inequalities, Gotham’s next great hero may not wear a cape, but still has some nifty tricks in her utility belt.
A recent article from Medical Marketing and Media (MM&M) analyzes what has been on all of our minds in the last 6-9 months: What will pharma’s response be to so many consumer brands crossing over into healthcare?
A few weeks back, five colleagues and I attended the 16th annual eyeforpharma conference in Philadelphia.
Thanks to 1.2 million videos posted and 15 million Facebook interactions resulting in $121 million dollars raised, researchers from UMass Medical School announced this week they discovered a new gene linked to ALS, NEK1, and could potentially lead to new drug therapies.