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#31

eyeforpharma Philadelphia 2019 Opening Session Takeaways | Blog

Live from eyeforpharma Philadelphia 2019— eyeforpharma Chairperson Paul Simms kicked off today’s conference with 5 bold predictions for our industry.

#32

Answers By Cigna – Improving Health Literacy with AI | Blog

In a recent 2017 study about health literacy, 20% of respondents reported they didn’t know the meaning of the word ‘premium’.

#33

Salesforce's (Official) Expansion into Healthcare | Blog

The CRM giant, Salesforce, has unveiled a cloud-based platform that is tailored specifically for healthcare providers and patient data.

#34

AI + Genetics + Patients = Win | Blog

A few weeks back, the digital healthcare company Optra Health announced the launch of OptraGURU, its newest platform that leverages the AI tech of its iPhronesis offering with Amazon Alexa’s natural language skills.

#35

Retail: Doubling-Down On Refills | Blog

The role of the pharmacy and how consumers can fill prescriptions has been in a state of transformation on multiple fronts and in many forms.

#36

You Know What Real Women Have Time For?? | Blog

In the commercials, weekday mornings look amazing.

#37

Connecting People and Healthcare: The Inspiration of SXSW | Blog

Healthcare and people: both are capable of amazing things.

#38

Cedars-Sinai Empowers Patients with Smart Hospital Rooms, Voice-Activated Nurses | Blog

In some rooms at Cedars-Sinai Hospital, patients won’t spend a moment alone—sort of—now that the leading Beverly Hills medical center has partnered with Aiva Health to make select rooms smart.

#39

The Heat Is On... | Blog

Summer hit the country hard this week, with temps on both coasts and most of the Midwest reaching near-triple digits.

#40

Talk Healthy to Me | Perspectives

There has never been a better time to talk about Voice.

#41

The Endless Opportunities of Personal Assistant Programs | Blog

When we’re in a crisis one of the first things we turn to is our cell phone.

#42

Big Pharma + Genetics Partnership | Blog

Recently, GSK and 23andMe announced a four-year collaboration aimed at identifying new drug targets, better supporting specific subpopulations and accelerating clinical progress.

#43

What Do You Get When You Combine Scientists and Patients? | Blog

This summer, students in California Institute for Regenerative Medicine’s Bridges to Stem Cell Research and Therapy program at California State University (CSU) San Marcos had new lab partners: families impacted by rare diseases.

#44

The Week That Was: Bye-bye midtown uniform | Blog

Prescription delivery services – like Hims, Roman and Kick – are popping up all over the place, prompting concerns about regulation.

#45

Tailoring The Voice To The Task | Blog

Should pharmaceutical brands think beyond the traditional voice options and add personality and even choices based on each individuals preference?

#46

Dehydrated, sleep deprived and full of nachos? | Blog

One Super Bowl game, 1.33 billion chicken wings and 12.5 million pizzas later, we know the feeling all too well.

#47

Six degrees of participation | In The Media

Alex Brock, our head of digital in Europe, comments in this PMLiVE article about patient empowerment and the concept of Participatory Medicine.

#48

Geisinger CEO Poached by Google to Drive Healthcare Strategy | Blog

After taking some major leaps into healthcare, Google has begun solidifying its foothold in the space by appointing Dr.

#49

Sideways Opportunities: An EFP ’18 Fireside Chat with A. | Blog

Live from EFP ‘18: Among the countless presentations and panels at EFP Philly this year, I had a clear favorite—A.

#50

Using 46 Billion Data Points to Predict Hospital Medical Outcomes | Blog

Google recently announced a new research paper where researchers used 46 billion data points to help predict medical outcomes within a hospital setting.

#51

New Hospital Collaboration Aims to Manufacture Generic Drugs To Reduce Pricing | Blog

Over the past several years, we have all grown accustomed to the drug-pricing-war headlines.

#52

Uber’s Unintended Influence: A 7 percent Reduction in Ambulance Usage | Blog

“It’s not life threatening, but I can’t drive…Call an Uber.”

#53

How an App Raised Adherence by 54% | Blog

Here’s a fantastic little case study of our Let’s Play trend in action (see Digital Trend #6).

#55

SHINING A LIGHT THROUGH HEALTHCARE’S SHIFTING DOORS | Blog

We’re a few weeks away from publishing our annual Trends Reports.

#56

CVS and Walgreens Store Layout Takes on a New Health-Centric Design | Blog

Brick and mortar stores are quickly disappearing.

#57

Gotham’s Newest Hero | Blog

For the victims of generational healthcare inequalities, Gotham’s next great hero may not wear a cape, but still has some nifty tricks in her utility belt.

#58

A New (positive) Pharma Company Influence – Consumer Brands Entering Healthcare | Blog

A recent article from Medical Marketing and Media (MM&M) analyzes what has been on all of our minds in the last 6-9 months: What will pharma’s response be to so many consumer brands crossing over into healthcare?

#59

eyeforpharma 2018: All the Highlights | Blog

A few weeks back, five colleagues and I attended the 16th annual eyeforpharma conference in Philadelphia.

#60

Ice Helps Discover New Gene Linked to ALS | Blog

Thanks to 1.2 million videos posted and 15 million Facebook interactions resulting in $121 million dollars raised, researchers from UMass Medical School announced this week they discovered a new gene linked to ALS, NEK1, and could potentially lead to new drug therapies.