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#61

New Hospital Collaboration Aims to Manufacture Generic Drugs To Reduce Pricing | Blog

Over the past several years, we have all grown accustomed to the drug-pricing-war headlines.

#62

Top 10 Posts of 2017 | Blog

Join us in celebrating our best ofs, tops and faves in this list of the top 10 posts of 2017.

#63

Fake Pharma Ad Helps Launch Music Album | Blog

As with any new pharma launch, much planning goes into messaging, target market, channel optimization, and several additional pieces to the process.

#64

DRUG PRICING TRANSPARENCY NOW, BUT HOW? | Blog

The industry and the Department of Health and Human Services presented different visions of what greater pricing transparency looks like in the future, complete with separate proposals of how and what information should be shared with consumers.

#65

In Return for Your Foodstagrams, Your Blood, and Your DNA, Nestlé Offering Smoothies | Blog

Nestlé, the brand you might associate first with such decadent confections as Crunch bars, Laffy Taffy, and Toll House cookies, has made a decided turn toward the healthful.

#66

Pharma, We (Still) Have A (Communication) Problem | Blog

In 2014, 76% of patients surveyed stated their interested in pharma companies providing services that complement their products.

#67

A VENTI EXPERIENCE FOR STARBUCKS IN SHANGHAI | Blog

While it’s common to hear about stores closing these days, Starbucks continues to open them, including their biggest one ever.

#68

Burnout: A Public Health Crisis | Blog

Today, doctors are feeling more pressured than ever to keep up with the growing demands of their career, and it’s taking a toll on their mental health.

#69

Answers By Cigna – Improving Health Literacy with AI | Blog

In a recent 2017 study about health literacy, 20% of respondents reported they didn’t know the meaning of the word ‘premium’.

#70

Using 46 Billion Data Points to Predict Hospital Medical Outcomes | Blog

Google recently announced a new research paper where researchers used 46 billion data points to help predict medical outcomes within a hospital setting.

#71

Approved: First CBD-based Prescription Drug, for Treatment of Epilepsy | Blog

A landmark approval by the FDA will put the first marijuana-derived prescription drug behind pharmacy counters this fall.

#72

Healthcare Companies Are Struggling to Protect Patient Data | Blog

As our medical devices evolve to be more connected with each other in the digital age, healthcare providers continue to be the most susceptible to cyber-attacks.

#73

The Changing Face of Social Media Marketing | In The Media

In this PM360 article, Chris Iafolla, Head of Digital & Social Strategy at Syneos Health Communications, comments on the usage of chatbot technology in the pharmaceutical industry.

#74

RX Savings Finder – New Tool from CVS Aimed to Reduce Drug Prices | Blog

CVS Health recently announced a new tool available to pharmacists and patients.

#75

Lyft Offering (Some) Free Rides to the Hospital | Blog

Nonprofit hospital system Partners HealthCare has unveiled a joint venture with Circulation, an on-demand rideshare service, through which Medicare patients receive free rides to their doctor’s offices in non-emergencies.

#76

Is it too late now to say sorry? | Blog

With the year rapidly coming to a close, we’ve decided to take you on a trip down memory lane to recap the biggest stories and trends of 2017.

#77

The Ultimate Creative Act | Blog

Live from Cannes Lions Health: The first day of Cannes Lions kicked off with a quote from the famous Bill Bernbach: “All of us who professionally use the mass media are the shapers of society.

#78

Roche’s “Floodlight” a Multiple Sclerosis Game Changer | Blog

Pharmaceutical giant Roche’s new app for people with multiple sclerosis (MS) revolutionizes how doctors care for patients with the disease.

#79

Stressed About Your Diet? | Blog

For those of us squarely in the mid-latitudes of the northern hemisphere, fall is upon us, and that means more than PSLs to our Innovation team—trendspotting season is well underway.

#80

Millennials, Snapchat And Pharma, Oh My! | Blog

71% of snapchat users are 34 and younger and 45% of users are between the ages of 18-24 according to Snap’s IPO filing in February.

#81

In A Time of Insurance Uncertainty, Oscar Health Goes All In | Blog

Despite an unknown future for the Affordable Care Act, Oscar Health is doubling down with an innovative partnership with Cleveland Clinic and plans for expansion in three new states.

#82

Non-adherence and Nudges | Blog

In recent years, countless life science leaders have been exploring ways to harness the power of behavioral science to combat the looming threat of healthcare’s biggest challenges.

#83

A National Mental Health Break is Bringing Awareness to the Workplace | Blog

About 46.6. million adults in the U.S. experience mental illness in a given year.

#86

Fresh Out Of The Oven: Tide Pod Pizza | Blog

Well, that was quick!

#87

The Week That Was: Dude, where’s my paycheck? | Blog

What do CBD, digital health and “femtech” all have in common?

#88

New Tools and Partnerships: The Necessity of Optimizing Patient Care | Blog

The general perception is that the healthcare industry has lagged behind with innovations using technology and service design.

#89

PBMs and States "Just Say No" | Blog

Summer is coming to a close, but actions around drug pricing and access just keep heating up.

#90

The Week That Was: Can You Hear Me Now? | Blog

As digital health continues to grow in prevalence, so do patient information databases.