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#211

2015 Trends: Here We Go! | Blog

Well, it’s officially begun: 34 trend watchers* from the U.S. and Europe have weighed in with their picks for the top trends changing expectations (and brand opportunities) in 2015.

#212

Beacons for Pharma | Blog

The idea of leveraging beacon technology for pharma clients has been striking a chord with many of our brand teams.

#213

NPs and PAs Want Content From Pharma | Blog

A new “Taking the Pulse” report from Decision Resources shows that people in two of America’s fastest-growing medical professions are eager to partner with pharmaceutical companies to deliver the best patient education resources possible.

#214

Nurses Increasingly Looking At Small Screens | Blog

In a recent study of over 2400 nurses, Wolters Kluwer found that 83% of professional nurses own a smartphone and two-thirds use mobile devices for professional purposes at work.

#215

Voucher ≠ Adherence Program | Blog

You’ve heard the stats.

#216

How A Brand Created the World's Largest Public Hygiene Campaign | Blog

Samir Singh, global brand vice president at Unilever, asked that if we pass his story on, we start by showing this incredible video.

#217

Exclusive Report on Millennial Adults and Health | Blog

We’re very excited to be part of the release of an important new perspective on how millennial adults think about health and wellness.

#218

Timing Is Vital! | Blog

As Content Marketing World‘s recap of recaps passed through my LinkedIn news feed, I decided to share my own perspective on what we learned at the conference.

#219

J&J's reinvention in the age of skepticism | Blog

Live from Cannes Lions: Rebuilding trust takes time and transformation.

#220

On The Eve Of War: Aggregated Data vs. | Blog

In February, 2011, IBM’s Watson took on two reigning Jeopardy champions and whupped them.

#221

The Fast and The (Mobile) Friendly | Blog

For many of us, the front door to our business is our website.

#222

Are Wearables Wearing Thin For Doctors? | Blog

Watches, bracelets, necklaces, pins, t-shirts, rings, even socks were on display en masse at CES Digital Health Summit 2015.

#223

At Your Service: A New Paradigm? | Blog

I read an article last month in MM&M that I can’t seem to shake: “Why Pharma Should Stop Marketing Products and Start Marketing Services”1, written by Zoe Dunn.

#224

The Disappearing Data Stream | Blog

Whether you know it or not, our data is being used and implemented into decisions that will improve our everyday lives—from traffic monitoring to population health.

#225

Health Insurance and Innovation: No Longer Mutually Exclusive | Blog

By now you’ve undoubtedly heard of the health insurance startup called Oscar Health (especially if you are a NYC subway frequenter).

#226

Is Patient Portal Usage Low? | Blog

I’m a fan of patient portals.

#227

Will Wearables Follow the Path of Tablets? | Blog

I’ve written before on my growing skepticism for the future of wearable devices.

#228

From Reactive and Transactional to Proactive and Preventative | Blog

Google has been aggressively going after the healthcare industry of late.

#229

Say Goodbye to Traditional Models of Care | Blog

Our recent millennial report has spurred a lot of thought-provoking conversations and revealing insights.

#230

Who's Getting Pharma Apps Right? | Blog

Why is it that pharma apps don’t get the same downloads and usage as apps from other industries?

#231

2015 Healthcare Trends Report | Blog

The 2015 Healthcare Trends report is here!

#232

United Healthcare Speaks People | Blog

Healthcare is typically full of a lot of finger pointing and blame.

#233

Three Useful Healthcare Apps You Should Know | Blog

To sum up our explanation of medical vs. general health apps, we found it beneficial to add one more post to the series.

#234

Better Cards For People Fighting Cancer | Blog

Graphic designer Emily McDowell is a a 15-year survivor of Hodgkin lymphoma.

#235

Little Innovation Tool We Love | Blog

Part of our team is off to Switzerland this week to talk about practical ways to add innovation into your daily work.

#236

Customizable Healthcare Delivery | Blog

What’s the toughest part about getting the medical care you need?

#237

Can Starbucks Teach Us About Patient Engagement? | Blog

Healthcare marketers spend a lot of time developing brand strategies and tactics to differentiate themselves in a saturated marketplace.

#238

The Great Generational Divide | Blog

The 2015 Makovsky survey “Pulse of Online Health,” reveals willingness amongst Americans to share health data and leverage new technology in order to better their own health.

#239

Prescribed Apps: Can a Curated App Store Create a New Norm? | Blog

Consider this scenario: along with a new Rx, the doctor prescribes a companion app to the patient.

#240

What Nostalgic Toy is Google Playing With? | Blog

Cutting edge technology is no longer exclusively for the early adopters and tech-savvy millennials.