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#211

Go Mobile: The Future of Patient Engagement (Infographic) | Blog

As healthcare continues its uncompromising pursuit to uncover the most effective patient engagement tactics and strategies, our digital world around us continues to drive the future of how we all connect.

#212

What We're Reading | Blog

Inspiration can come from anywhere.

#213

NPs and PAs Want Content From Pharma | Blog

A new “Taking the Pulse” report from Decision Resources shows that people in two of America’s fastest-growing medical professions are eager to partner with pharmaceutical companies to deliver the best patient education resources possible.

#214

Nurses Increasingly Looking At Small Screens | Blog

In a recent study of over 2400 nurses, Wolters Kluwer found that 83% of professional nurses own a smartphone and two-thirds use mobile devices for professional purposes at work.

#215

How A Brand Created the World's Largest Public Hygiene Campaign | Blog

Samir Singh, global brand vice president at Unilever, asked that if we pass his story on, we start by showing this incredible video.

#216

Exclusive Report on Millennial Adults and Health | Blog

We’re very excited to be part of the release of an important new perspective on how millennial adults think about health and wellness.

#217

Beacons for Pharma | Blog

The idea of leveraging beacon technology for pharma clients has been striking a chord with many of our brand teams.

#218

From Reactive and Transactional to Proactive and Preventative | Blog

Google has been aggressively going after the healthcare industry of late.

#219

Free Poster: How 18 - 32 Year Olds Think About Health | Blog

Many of you know that we recently published a report with Allidura and Harris Poll called Millennial Mindset: The Worried Well.”

#220

The "So What" For Data Tracking | Blog

One of the most sizable issues with present-day data tracking is that we have every imaginable way of tracking our personal data, but we haven’t figured out a way to make that data improve our lives.

#221

8 Flipboard Magazines for Healthcare Trends | Blog

The amount of media consumption is at all time highs due to the increasing accessibility we have to the internet.

#222

At Your Service: A New Paradigm? | Blog

I read an article last month in MM&M that I can’t seem to shake: “Why Pharma Should Stop Marketing Products and Start Marketing Services”1, written by Zoe Dunn.

#223

Pharmacies Want Patient Input | Blog

One shift we’ve been tracking is the pharmacy’s changing role.

#224

Who's Getting Pharma Apps Right? | Blog

Why is it that pharma apps don’t get the same downloads and usage as apps from other industries?

#225

Say Goodbye to Traditional Models of Care | Blog

Our recent millennial report has spurred a lot of thought-provoking conversations and revealing insights.

#226

Will Health Monitoring Technology Add 6 Months to Your Life? | Blog

Gartner recently predicted that by 2020, developed world life expectancy will increase by 0.5 years due to widespread adoption of wireless health monitoring technology.

#227

Irrelevant Information Overload | Blog

The world we live in is constantly bombarded by extraneous messaging.

#228

Pharma's New Competition: Digital Health | Blog

We’re just a few years away from digital therapies taking on traditional medicines on their own turf: clinical trials, formularies, and prescription pads.

#229

Help wanted: Healthcare marketers | Blog

In Gartner’s Hype Cycle terms (see graph below), Telehealth has journeyed over the peak of inflated expectations, through the trough of disillusionment, and is now heading up the slope of enlightenment toward the plateau of productivity.

#230

Are Wearables Wearing Thin For Doctors? | Blog

Watches, bracelets, necklaces, pins, t-shirts, rings, even socks were on display en masse at CES Digital Health Summit 2015.

#231

Is CES showing us the next dream job for doctors? | Blog

You don’t have to look far these days to find another story of a frustrated physician.

#232

Prescribed Apps: Can a Curated App Store Create a New Norm? | Blog

Consider this scenario: along with a new Rx, the doctor prescribes a companion app to the patient.

#233

The Disappearing Data Stream | Blog

Whether you know it or not, our data is being used and implemented into decisions that will improve our everyday lives—from traffic monitoring to population health.

#234

Is Patient Portal Usage Low? | Blog

I’m a fan of patient portals.

#235

Little Innovation Tool We Love | Blog

Part of our team is off to Switzerland this week to talk about practical ways to add innovation into your daily work.

#236

On The Eve Of War: Aggregated Data vs. | Blog

In February, 2011, IBM’s Watson took on two reigning Jeopardy champions and whupped them.

#237

Going Beyond The Screens | Blog

Last year, one of the most recognizable and notable trends we uncovered was that people from all across the globe were becoming multi-screen users, physicians included.

#238

Your patient may also like… | Blog

Predictive analytics.

#239

New Points of Influence | Blog

Doctors are the decision-makers.

#240

Can Starbucks Teach Us About Patient Engagement? | Blog

Healthcare marketers spend a lot of time developing brand strategies and tactics to differentiate themselves in a saturated marketplace.