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As healthcare continues its uncompromising pursuit to uncover the most effective patient engagement tactics and strategies, our digital world around us continues to drive the future of how we all connect.
What We're Reading | Blog
Inspiration can come from anywhere.
A new “Taking the Pulse” report from Decision Resources shows that people in two of America’s fastest-growing medical professions are eager to partner with pharmaceutical companies to deliver the best patient education resources possible.
In a recent study of over 2400 nurses, Wolters Kluwer found that 83% of professional nurses own a smartphone and two-thirds use mobile devices for professional purposes at work.
Samir Singh, global brand vice president at Unilever, asked that if we pass his story on, we start by showing this incredible video.
We’re very excited to be part of the release of an important new perspective on how millennial adults think about health and wellness.
Beacons for Pharma | Blog
The idea of leveraging beacon technology for pharma clients has been striking a chord with many of our brand teams.
Google has been aggressively going after the healthcare industry of late.
Many of you know that we recently published a report with Allidura and Harris Poll called Millennial Mindset: The Worried Well.”
One of the most sizable issues with present-day data tracking is that we have every imaginable way of tracking our personal data, but we haven’t figured out a way to make that data improve our lives.
The amount of media consumption is at all time highs due to the increasing accessibility we have to the internet.
I read an article last month in MM&M that I can’t seem to shake: “Why Pharma Should Stop Marketing Products and Start Marketing Services”1, written by Zoe Dunn.
One shift we’ve been tracking is the pharmacy’s changing role.
Why is it that pharma apps don’t get the same downloads and usage as apps from other industries?
Our recent millennial report has spurred a lot of thought-provoking conversations and revealing insights.
Gartner recently predicted that by 2020, developed world life expectancy will increase by 0.5 years due to widespread adoption of wireless health monitoring technology.
The world we live in is constantly bombarded by extraneous messaging.
We’re just a few years away from digital therapies taking on traditional medicines on their own turf: clinical trials, formularies, and prescription pads.
In Gartner’s Hype Cycle terms (see graph below), Telehealth has journeyed over the peak of inflated expectations, through the trough of disillusionment, and is now heading up the slope of enlightenment toward the plateau of productivity.
Watches, bracelets, necklaces, pins, t-shirts, rings, even socks were on display en masse at CES Digital Health Summit 2015.
You don’t have to look far these days to find another story of a frustrated physician.
Consider this scenario: along with a new Rx, the doctor prescribes a companion app to the patient.
The Disappearing Data Stream | Blog
Whether you know it or not, our data is being used and implemented into decisions that will improve our everyday lives—from traffic monitoring to population health.
Is Patient Portal Usage Low? | Blog
I’m a fan of patient portals.
Part of our team is off to Switzerland this week to talk about practical ways to add innovation into your daily work.
In February, 2011, IBM’s Watson took on two reigning Jeopardy champions and whupped them.
Going Beyond The Screens | Blog
Last year, one of the most recognizable and notable trends we uncovered was that people from all across the globe were becoming multi-screen users, physicians included.
Your patient may also like… | Blog
New Points of Influence | Blog
Doctors are the decision-makers.
Healthcare marketers spend a lot of time developing brand strategies and tactics to differentiate themselves in a saturated marketplace.