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#181

The Next Era of Healthcare Brand Building | Blog

I had the opportunity to attend the very first Lions Health in Cannes this last weekend.

#182

From Reactive and Transactional to Proactive and Preventative | Blog

Google has been aggressively going after the healthcare industry of late.

#183

Say Goodbye to Traditional Models of Care | Blog

Our recent millennial report has spurred a lot of thought-provoking conversations and revealing insights.

#184

Mythical Digital | Blog

Is digital healthcare being strong-armed by myths?

#185

Five Emerging Trends in Digital Health | Blog

Malay Gandhi, Managing Director at Rock Health came to Digital Pharma West to help us see the future through the changing investments of big digital health backers.

#186

Google Aims To Find What Health Looks Like | Blog

In an effort to identify diseases earlier, Google is looking to identify the true definition of what it means to be in good health by using data, their enormous computing resources and an all-star research team led by Dr.

#187

NPs and PAs Want Content From Pharma | Blog

A new “Taking the Pulse” report from Decision Resources shows that people in two of America’s fastest-growing medical professions are eager to partner with pharmaceutical companies to deliver the best patient education resources possible.

#188

The "So What" For Data Tracking | Blog

One of the most sizable issues with present-day data tracking is that we have every imaginable way of tracking our personal data, but we haven’t figured out a way to make that data improve our lives.

#189

Voucher ≠ Adherence Program | Blog

You’ve heard the stats.

#190

What's Hot In Technology | Blog

From mobile lung monitoring, to apps that bring doctors to your doorstep, the latest and greatest in technological innovation.

#191

Timing Is Vital! | Blog

As Content Marketing World‘s recap of recaps passed through my LinkedIn news feed, I decided to share my own perspective on what we learned at the conference.

#192

The Global Communications Expectation | Blog

Sukh Chugh, Director of Research and Development Informatics Services (RDIS) at Allergan, stepped up to the Digital Pharma West podium to talk about managing global teams as one of the last talks of the day.

#193

Benefits of the Pill Plus Model | Blog

I went to the movies the other day and I was greeted at the ticket counter to discover that I had my own assigned seat.

#194

Pharma's New Competition: Digital Health | Blog

We’re just a few years away from digital therapies taking on traditional medicines on their own turf: clinical trials, formularies, and prescription pads.

#195

Walmart Adding Primary Care Clinics To Select Stores | Blog

The neighborhood drug store is evolving to offer a lot more than flu shots, but it’s not just the corner market who is betting on healthcare convenience.

#196

Steal-Worthy Ideas For Better Healthcare Marketing | Blog

I was chatting with Jeff Giermek about innovation today.

#197

On The Eve Of War: Aggregated Data vs. | Blog

In February, 2011, IBM’s Watson took on two reigning Jeopardy champions and whupped them.

#198

2015 Consumer Trends: New Report | Blog

It’s here!

#199

The #1 Thing We Do Online? | Blog

Social media is now the #1 thing we do online.

#200

Are Wearables Wearing Thin For Doctors? | Blog

Watches, bracelets, necklaces, pins, t-shirts, rings, even socks were on display en masse at CES Digital Health Summit 2015.

#201

What's Hot In Technology: 8/21 | Blog

From Mark Cuban’s latest investments, to a pocket-sized emergency room, the latest and greatest in technology.

#202

Healthcare Delivery Testing Starts with Dog Treats and Balloons | Blog

Google’s Project Wing, which aims to deliver goods via self-flying vehicles, has been two years in the making.

#203

Is Patient Portal Usage Low? | Blog

I’m a fan of patient portals.

#204

Can Starbucks Teach Us About Patient Engagement? | Blog

Healthcare marketers spend a lot of time developing brand strategies and tactics to differentiate themselves in a saturated marketplace.

#205

IoT: Sensors For Everything | Blog

The internet of things is rapidly making its transition into the internet of everything.

#206

900% Jump In Electronic Prescribing | Blog

Let’s just start with the big number: the percent of physicians e-prescribing through an EHR increased from 7% in 2008 to 70% in 2014 (representing ~60% of all new and renewal prescription volume).

#207

76% of patients would choose telehealth over human contact | Blog

The rise of digital telehealth is upon us.

#208

Activating Patients, One Employee At A Time | Blog

Employers still carry the heavy burden of healthcare benefits for Americans and the managed care costs are not getting smaller.

#209

Streamlining Patient Care | Blog

Experimentation with Google Glass in the operating room and with patients is moving forward, regardless of the obstacles.

#210

2015 Trend Posters | Blog

Want a quick reference to all of the 2015 trends?