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#151

TEDx: Hidden Possibilities In Everyday Clues | Blog

I recently had the opportunity to attend and speak at a very unforgettable TEDx event.

#152

Consult Your Collective | Blog

At the end of almost every drug commercial, you will hear the phrase, “consult your doctor.”

#153

The Fast and The (Mobile) Friendly | Blog

For many of us, the front door to our business is our website.

#154

What did the doc say? | Blog

Everyone listens to their doc right?

#155

Another "Bad Guy" Is Changing Minds | Blog

We wear a pretty big black hat as an industry.

#156

TEDMED: Speak the language of people, not medicine | Blog

If you work in healthcare, you’ve probably had your fair share of conversations so mired in TLAs (three letter acronyms) and exclusionary insider lingo (did you know that “idiopathic” is really just a very fancy way of way of saying I don’t know) that even you’ve lost track.

#157

Coolest Thing You'll Be Afraid to Use | Blog

People think the great debate of this decade is about privacy – what we want other people and companies to know about us.

#158

Patient Experience At All the New Points of Care | Blog

“The doctor will see you now” has traditionally been followed by a walk down an antiseptic-smelling hallway, with a quick stop at the scale on your way to the paper gown.

#159

saved by the pharmacy doc | Blog

The neighborhood drug store is evolving to offer a lot more than flu shots.

#160

FDA Balancing Act | Blog

Ambitious technological innovation and the US healthcare system are two things that do not often logically go together.

#161

Real Community Collaboration at Genentech | Blog

Ed Lang, Director of Product Public Relations, gave Digital Pharma West a peek into some of the digital experimentation happening at Genentech.

#162

Special Report: All the Best from Lions Health | Blog

If you work in the ad industry, you probably know that Cannes Lions is the world’s biggest celebration of creativity in communications.

#163

Creating a HIPAA Compliant App Just Got Easier | Blog

Palo Alto, California —Connecting doctors and patients using technology is no easy task.

#164

Your Wallet Just Became Thinner | Blog

When I watched the Apple Keynote last week, it wasn’t the highly media-hyped Apple Watch, but the Apple Pay feature, that caught my attention.

#165

5 Questions We Should Be Asking | Blog

Today, everything that can be tracked already is – or will be soon.

#166

Are Wearables Wearing Thin? | Blog

Brands of all shapes and sizes have tapped into the heavily saturated market of wearable technology.

#167

Nurses Increasingly Looking At Small Screens | Blog

In a recent study of over 2400 nurses, Wolters Kluwer found that 83% of professional nurses own a smartphone and two-thirds use mobile devices for professional purposes at work.

#168

How A Brand Created the World's Largest Public Hygiene Campaign | Blog

Samir Singh, global brand vice president at Unilever, asked that if we pass his story on, we start by showing this incredible video.

#169

FiercePharma: Who's Best at Connecting with "The Worried Well" | Blog

Our latest report on millennials and health has sparked the interest of some key pharmaceutical columnists.

#170

How Reliable are Mobile Medical Apps? | Blog

Are you using a mobile app to track a health condition, get medical advice, or simply to stay in shape?

#171

Google vs. | Blog

Want to live forever?

#172

Special Report: Data and Analytics | Blog

HXP recently attended the National Forum on Data and Analytics in Washington, D.C.

#173

2015 Trends: Here We Go! | Blog

Well, it’s officially begun: 34 trend watchers* from the U.S. and Europe have weighed in with their picks for the top trends changing expectations (and brand opportunities) in 2015.

#174

3-D Printing Turns Kids into Superheroes | Blog

It’s no secret that 3-D printing is changing the game for many industries—healthcare included.

#175

Will Wearables Follow the Path of Tablets? | Blog

I’ve written before on my growing skepticism for the future of wearable devices.

#176

How Many Things Are You Doing Right Now? | Blog

Matt, Mike and I recently teamed up to build a presentation on ten of the most intriguing trends we’re following right now.

#177

New Physicians Prefer the Digital Experience | Blog

According to a study by CapGemini and Quantia MD, the digital experience of healthcare is growing rapidly, especially among new physicians. 2014 is the digital tipping point where Digital Natives outnumber Digital Immigrants.

#178

SnackStat: Rock, Paper, Digital | Blog

New physicians are steadily tossing out the paper resources for digital channels.

#179

Customers Consume Experiences, Not Products | Blog

Gautam Gulati, Chief Medical and Innovation Officer at Physicians Interactive, was the only speaker at Digital Pharma West to start his slide deck with a burrito.

#180

The Next Era of Healthcare Brand Building | Blog

I had the opportunity to attend the very first Lions Health in Cannes this last weekend.