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#151

From Healthcare Consultants to Healthcare Partners | Blog

Technology has not only advanced the amount of information we have at our fingertips, in our pockets and on our wrists.

#152

CES - Digital Health Summit - Solving Wicked Problems | Blog

The next two sessions of the Digital Health Summit were focused on healthcare related to caregivers.

#153

HxP Picks: personal stories, new strategies | Blog

Let’s kick off this week with a ton of the great finds our contributors have sent in.

#154

Going Beyond The Screens | Blog

Last year, one of the most recognizable and notable trends we uncovered was that people from all across the globe were becoming multi-screen users, physicians included.

#155

Quickies: 12 Snack-size Healthcare Headlines | Blog

The coolest doctor we know just joined AT&T, BMS used four words to poison a competitive launch, all your pills now come in handy to-go packs, the way the internet is organized is changing, clinical trial data has been freed and much more!

#156

Is CES showing us the next dream job for doctors? | Blog

You don’t have to look far these days to find another story of a frustrated physician.

#157

RHS: Non-Doctors On Demand | Blog

On demand services have been a trend that just continues to pick up steam and the we’ve noticed healthcare being no exception.

#158

Carly, Merendino, HealthCentral share real life | Blog

Today I’ll be speaking at MediaPost’s Diagnosis Digital: Healthcare Marketing In A Multi-Screen Age conference.

#159

Social vs. | Blog

Guessing the number one category of apps used on tablets is a pretty easy one: games.

#160

TEDMED: Speak the language of people, not medicine | Blog

If you work in healthcare, you’ve probably had your fair share of conversations so mired in TLAs (three letter acronyms) and exclusionary insider lingo (did you know that “idiopathic” is really just a very fancy way of way of saying I don’t know) that even you’ve lost track.

#161

From Pencil To Potential | Blog

3 POTENTIAL HEALTH APPLICATIONS OF GRAPHENE – THE STRONGEST, THINNEST AND MOST CONDUCTIVE MATERIAL EVER DEVELOPED.

#162

An Infographic Look at: Social Medical | Blog

How do you communicate with your doctor?

#163

How an app + marketing changed cancer care | Blog

Maria Lanza recently reminded us of one of the best stories of technology- and marketing-supported healthcare.

#164

Patient Experience At All the New Points of Care | Blog

“The doctor will see you now” has traditionally been followed by a walk down an antiseptic-smelling hallway, with a quick stop at the scale on your way to the paper gown.

#165

What did the doc say? | Blog

Everyone listens to their doc right?

#166

Another "Bad Guy" Is Changing Minds | Blog

We wear a pretty big black hat as an industry.

#167

Refill my Pill | Blog

“There’s an app for that” has become common place these days.

#168

FDA Balancing Act | Blog

Ambitious technological innovation and the US healthcare system are two things that do not often logically go together.

#169

Pfizer: Answering New Expectations | Blog

As marketers, we’re always asking one basic question: What do people want right now?

#170

Dare to Compare | Blog

Social scientists have found that seeing comparative data is a more effective route to behavior change than making more rules.

#171

Steal-Worthy Ideas For Better Healthcare Marketing | Blog

I was chatting with Jeff Giermek about innovation today.

#172

Why it matters if your doc's a gamer | Blog

Doctors are competitive creatures.

#173

Want To Promote Understanding? | Blog

I’m kind of a fan of Gary Shteyngart.

#174

How Many Things Are You Doing Right Now? | Blog

Matt, Mike and I recently teamed up to build a presentation on ten of the most intriguing trends we’re following right now.

#175

The #1 Thing We Do Online? | Blog

Social media is now the #1 thing we do online.

#176

Google vs. | Blog

Want to live forever?

#177

Help wanted: Healthcare marketers | Blog

In Gartner’s Hype Cycle terms (see graph below), Telehealth has journeyed over the peak of inflated expectations, through the trough of disillusionment, and is now heading up the slope of enlightenment toward the plateau of productivity.

#179

New Study Reminds That "Why" Matters | Blog

Researchers went to community clinics throughout New York to engage families of 6-month through 8-year-old children who were getting their first influenza vaccination.

#180

How an Idea Becomes a Cure | Blog

You’ve seen the headlines and heard the candidates pounding their podiums.