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Today I’ll be speaking at MediaPost’s Diagnosis Digital: Healthcare Marketing In A Multi-Screen Age conference.
A few of the favorites to hit our inboxes this week
MOOCs have disrupted the elite world of higher education.
We were talking this weekend about what it would be like if every product had to list its risk information the way pharmaceuticals do.
An app isn’t right for every brand, but when it is right, it can be really powerful.
Here’s what we know: a great experience with a healthcare provider, institution or even brand can help you be more successful.
As an industry, the worst is behind us.
The readers and writers over at MobiHealthNews and elsewhere have been talking about Zeo shutting its doors.
The Centers for Disease Control and Prevention recently questioned over 350,000 people about their body mass index, cholesterol levels, fruit and vegetable consumption, and more.
The topic of unconscious bias has been a big one this year, thanks in part to Facebook COO Sheryl Sandberg’s high profile book and media tour encouraging women to “lean in” at work.
Telehealth was once the topic of futuristic videos.
When I walked into a recent leadership meeting, I found two things on my chair: a copy of the Harvard Business Review (the one with the Advertising Analytics article on the cover) and a hardback of Unconscious Branding by Douglas Van Praet.
Amanda Bennett is a Pulitzer Prize-winning journalist and author of The Cost of Hope.
Shortages of critical cancer-fighting drugs have impacted 83% of U.S. oncologists in the past six months.* Around the world, doctors are negotiating availability, access and funding for the infusions they most want to prescribe.
Over dinner last night, some colleagues compared their families by level of device and technology addiction.
I went to YouTube this morning to watch the newest Samsung Galaxy commercial, hoping it would be as funny as my husband promised.
Ok, maybe not into a bar.
Not long ago, a client described a particular patient type to me.
This is by far the most submitted HxP story ever.
Over the last few years, we’ve been watching the development and eventual FDA approval of Proteus’ ingestible sensor for medication management.
Some of our favorites!
In almost every region around the world, you can find some version of “The mHealth Report.”
Some of our favorites!
I gave a fun talk at an eDTC conference about how marketing teams can uncover new approaches to innovation by looking at the principles that have driven our industry’s scientific innovation for decades.
One of the biggest practice-based trends we’re watching was born of a shift in insurer strategy.
According to a study by CapGemini and Quantia MD, the digital experience of healthcare is growing rapidly, especially among new physicians. 2014 is the digital tipping point where Digital Natives outnumber Digital Immigrants.
Wrapping up your week?
If you work in the ad industry, you probably know that Cannes Lions is the world’s biggest celebration of creativity in communications.
Every week, our contributors send in tons of great finds – from a how a new generation is handling midlife crises, to the radical shifts in how primary care is being delivered around the world, to how mood recognition is creating entirely new experiences in the living room.
Let’s kick off this week with a ton of the great finds our contributors have sent in.