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#121

Pfizer asked Boomers to change the world (again) | Blog

As an industry, the worst is behind us.

#122

Designing healthcare people want to keep | Blog

Join a brainstorm – any brainstorm – in this industry and you’ll hear at least one person say something like this: If people only knew (this critical piece of health information), I’m sure they’d change their behavior.

#123

Verizon Wants to Connect You To Your Doctor | Blog

With Google, Apple and a slew of other tech companies looking to participate in the health space, Verizon is jumping aboard with their new telemedicine platform “Verizon Virtual Visits”.

#124

Experience starts with everyday objects | Blog

One of our favorite collaborators is Kelly Macaulay – she’s an architect of brand experience with GSW, but has also build social strategies with a top-five digital firm and pulled some serious heart strings at American Greetings.

#125

Consult Your Collective | Blog

At the end of almost every drug commercial, you will hear the phrase, “consult your doctor.”

#126

40 Ideas from MediaPost Marketing Health | Blog

This week marked MediaPost’s first Marketing Health conference.

#127

Download this and call me in the morning | Blog

One of the few places we still get homework as adults is the doctor’s office.

#128

Worth a Like: UCB Leads on Facebook | Blog

If you’ve ever talked about pharma marketing with me, you know I’m a big fan of the work UCB has done to support and advocate for patients.

#129

SnackStat: Must See YouTube? | Blog

Searching to reach that every popular 18-34 yrs. demographic?

#130

Enough with the gardening grandma pictures already | Blog

When the futurists at Ford started work on their first-ever trends report, they were looking for insights into what may influence consumers’ values, attitudes and behaviors in the coming year.

#131

The future of healthcare looks … chilly | Blog

This post was inspired by a little YouTube war: colleagues taking turns (and butting heads) showing the videos that inspire them.

#132

Maybe we need more terrible experiences in health | Blog

Some of the boldest innovators in health found inspiration in their own horrible experiences inside the system.

#133

Only 3% of people are perfect. | Blog

The Centers for Disease Control and Prevention recently questioned over 350,000 people about their body mass index, cholesterol levels, fruit and vegetable consumption, and more.

#134

Formality impedes communication | Blog

We were talking this weekend about what it would be like if every product had to list its risk information the way pharmaceuticals do.

#135

HxP Picks: Gaming, NFC, caregiving, more | Blog

Wrapping up your week?

#136

HxP Picks: Identity, DTC, lenticulars, and empathy | Blog

Some of our favorites!

#137

What is customer experience in healthcare? | Blog

Enter your typical American hospital.

#138

Crowd funding comes to cancer care | Blog

If you’ve ever supported a friend or family member fighting cancer or another acute, life-changing disease, you probably know about CarePages and CaringBridge.

#139

How MOOCs could empower the newly diagnosed | Blog

MOOCs have disrupted the elite world of higher education.

#140

Free Poster: How 18 - 32 Year Olds Think About Health | Blog

Many of you know that we recently published a report with Allidura and Harris Poll called Millennial Mindset: The Worried Well.”

#141

Facebook, A Healthcare Community? | Blog

With the launch of Apple’s Healthkit, mobile app developers are quickly integrating their technologies with the iOS upgrade.

#142

RHS: Intro and Innovation Tours | Blog

My first Rock Health Summit was well worth the trip.

#143

Pharma's New Competition: Digital Health | Blog

We’re just a few years away from digital therapies taking on traditional medicines on their own turf: clinical trials, formularies, and prescription pads.

#144

900% Jump In Electronic Prescribing | Blog

Let’s just start with the big number: the percent of physicians e-prescribing through an EHR increased from 7% in 2008 to 70% in 2014 (representing ~60% of all new and renewal prescription volume).

#145

Can Gambling Improve Health? | Blog

It is estimated that last year alone Americans lost $119 billion on gambling.

#146

Your Wallet Just Became Thinner | Blog

When I watched the Apple Keynote last week, it wasn’t the highly media-hyped Apple Watch, but the Apple Pay feature, that caught my attention.

#147

2015 Trends: Here We Go! | Blog

Well, it’s officially begun: 34 trend watchers* from the U.S. and Europe have weighed in with their picks for the top trends changing expectations (and brand opportunities) in 2015.

#148

Beacons for Pharma | Blog

The idea of leveraging beacon technology for pharma clients has been striking a chord with many of our brand teams.

#149

NPs and PAs Want Content From Pharma | Blog

A new “Taking the Pulse” report from Decision Resources shows that people in two of America’s fastest-growing medical professions are eager to partner with pharmaceutical companies to deliver the best patient education resources possible.

#150

Nurses Increasingly Looking At Small Screens | Blog

In a recent study of over 2400 nurses, Wolters Kluwer found that 83% of professional nurses own a smartphone and two-thirds use mobile devices for professional purposes at work.