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As an industry, the worst is behind us.
Join a brainstorm – any brainstorm – in this industry and you’ll hear at least one person say something like this: If people only knew (this critical piece of health information), I’m sure they’d change their behavior.
With Google, Apple and a slew of other tech companies looking to participate in the health space, Verizon is jumping aboard with their new telemedicine platform “Verizon Virtual Visits”.
One of our favorite collaborators is Kelly Macaulay – she’s an architect of brand experience with GSW, but has also build social strategies with a top-five digital firm and pulled some serious heart strings at American Greetings.
Consult Your Collective | Blog
At the end of almost every drug commercial, you will hear the phrase, “consult your doctor.”
This week marked MediaPost’s first Marketing Health conference.
One of the few places we still get homework as adults is the doctor’s office.
If you’ve ever talked about pharma marketing with me, you know I’m a big fan of the work UCB has done to support and advocate for patients.
SnackStat: Must See YouTube? | Blog
Searching to reach that every popular 18-34 yrs. demographic?
When the futurists at Ford started work on their first-ever trends report, they were looking for insights into what may influence consumers’ values, attitudes and behaviors in the coming year.
This post was inspired by a little YouTube war: colleagues taking turns (and butting heads) showing the videos that inspire them.
Some of the boldest innovators in health found inspiration in their own horrible experiences inside the system.
The Centers for Disease Control and Prevention recently questioned over 350,000 people about their body mass index, cholesterol levels, fruit and vegetable consumption, and more.
We were talking this weekend about what it would be like if every product had to list its risk information the way pharmaceuticals do.
Wrapping up your week?
Some of our favorites!
Enter your typical American hospital.
If you’ve ever supported a friend or family member fighting cancer or another acute, life-changing disease, you probably know about CarePages and CaringBridge.
MOOCs have disrupted the elite world of higher education.
Many of you know that we recently published a report with Allidura and Harris Poll called Millennial Mindset: The Worried Well.”
With the launch of Apple’s Healthkit, mobile app developers are quickly integrating their technologies with the iOS upgrade.
My first Rock Health Summit was well worth the trip.
We’re just a few years away from digital therapies taking on traditional medicines on their own turf: clinical trials, formularies, and prescription pads.
Let’s just start with the big number: the percent of physicians e-prescribing through an EHR increased from 7% in 2008 to 70% in 2014 (representing ~60% of all new and renewal prescription volume).
Can Gambling Improve Health? | Blog
It is estimated that last year alone Americans lost $119 billion on gambling.
When I watched the Apple Keynote last week, it wasn’t the highly media-hyped Apple Watch, but the Apple Pay feature, that caught my attention.
2015 Trends: Here We Go! | Blog
Well, it’s officially begun: 34 trend watchers* from the U.S. and Europe have weighed in with their picks for the top trends changing expectations (and brand opportunities) in 2015.
Beacons for Pharma | Blog
The idea of leveraging beacon technology for pharma clients has been striking a chord with many of our brand teams.
A new “Taking the Pulse” report from Decision Resources shows that people in two of America’s fastest-growing medical professions are eager to partner with pharmaceutical companies to deliver the best patient education resources possible.
In a recent study of over 2400 nurses, Wolters Kluwer found that 83% of professional nurses own a smartphone and two-thirds use mobile devices for professional purposes at work.