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When I walked into a recent leadership meeting, I found two things on my chair: a copy of the Harvard Business Review (the one with the Advertising Analytics article on the cover) and a hardback of Unconscious Branding by Douglas Van Praet.
Amanda Bennett is a Pulitzer Prize-winning journalist and author of The Cost of Hope.
Over dinner last night, some colleagues compared their families by level of device and technology addiction.
Ok, maybe not into a bar.
One Fall day, in the big open ballroom of one Hilton or another, eight conference speakers took turns answering a seemingly simple question: how do we engage these new digitally-empowered healthcare consumers?
The topic of unconscious bias has been a big one this year, thanks in part to Facebook COO Sheryl Sandberg’s high profile book and media tour encouraging women to “lean in” at work.
This is by far the most submitted HxP story ever.
Some of our favorites!
We covered an entire room with ideas.
This week marked MediaPost’s first Marketing Health conference.
Some of our favorites!
I went to YouTube this morning to watch the newest Samsung Galaxy commercial, hoping it would be as funny as my husband promised.
Huge thanks to all of you who have reached out to check in on the very quiet Health Experience Project over the last few weeks.
You’ve probably sat in meetings like I have where people, with the best of intentions, reduce a customer down to a failure, a stereotype of their limitations.
Over the last few years, we’ve been watching the development and eventual FDA approval of Proteus’ ingestible sensor for medication management.
The coolest doctor we know just joined AT&T, BMS used four words to poison a competitive launch, all your pills now come in handy to-go packs, the way the internet is organized is changing, clinical trial data has been freed and much more!
How do you communicate with your doctor?
SXSW brought us new gadgets and apps galore.
Wrapping up your week?
Refill my Pill | Blog
“There’s an app for that” has become common place these days.
From Pencil To Potential | Blog
3 POTENTIAL HEALTH APPLICATIONS OF GRAPHENE – THE STRONGEST, THINNEST AND MOST CONDUCTIVE MATERIAL EVER DEVELOPED.
Every week, our contributors send in tons of great finds – from a how a new generation is handling midlife crises, to the radical shifts in how primary care is being delivered around the world, to how mood recognition is creating entirely new experiences in the living room.
If you’ve ever talked about pharma marketing with me, you know I’m a big fan of the work UCB has done to support and advocate for patients.
SnackStat: Must See YouTube? | Blog
Searching to reach that every popular 18-34 yrs. demographic?
Let’s kick off this week with a ton of the great finds our contributors have sent in.
Dare to Compare | Blog
Social scientists have found that seeing comparative data is a more effective route to behavior change than making more rules.
People increasingly expect to be active participants in their healthcare.
With every type of tracking device under the sun at our disposal, the real question has become, what are we to do with this agglomeration of endless data?
Choosing a doctor is a very important decision for any individual or family.
You know those wow-worthy statistics that instantly make you rethink a long-held belief about people, healthcare and the connections between them?