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Live From Lions Health: AZ, Babylon, and the NHS have the largest deployment of artificial intelligence in the world, supporting 1.5 million people near London.
Live From Lions Health: The awards stage last night was crowded with winners accepting Lions for video work that moved the audience with laughter, tears and surprise.
This post was inspired by a little YouTube war: colleagues taking turns (and butting heads) showing the videos that inspire them.
Live From Lions Health: Facebook announced key new ways its serving the pharma industry, including new services and policy exemptions.
We were talking this weekend about what it would be like if every product had to list its risk information the way pharmaceuticals do.
I gave a fun talk at an eDTC conference about how marketing teams can uncover new approaches to innovation by looking at the principles that have driven our industry’s scientific innovation for decades.
If you’ve ever supported a friend or family member fighting cancer or another acute, life-changing disease, you probably know about CarePages and CaringBridge.
Live From Lions Health: A bracelet that changed the way families think about vaccines, a playroom for kids that’s a workout for parents, a nutrition-Rx from a railroad, and AI that’s prompting better in-train-station nutrition for busy commuters.
One of our favorite collaborators is Kelly Macaulay – she’s an architect of brand experience with GSW, but has also build social strategies with a top-five digital firm and pulled some serious heart strings at American Greetings.
If there’s one person almost everyone in pharmaceutical marketing has met, it’s David Rose.
An app isn’t right for every brand, but when it is right, it can be really powerful.
This is the simplest research project you’ll read about all week.
One of the few places we still get homework as adults is the doctor’s office.
Join a brainstorm – any brainstorm – in this industry and you’ll hear at least one person say something like this: If people only knew (this critical piece of health information), I’m sure they’d change their behavior.
A study published this month in JAMA shows how scientists can use our aggregated search engine queries to detect unreported prescription drug side effects and drug-drug interactions before they are found by the Food and Drug Administration’s warning system.
The challenges we have to solve in healthcare are enormous: an epidemic of chronic disease, inequity in care, a rapidly aging population, the list goes on and on.
Nobody gets human motivation like Dan Pink.
In 2004, Morgan Spurlock made reforming the fast food industry his personal mission.
Not long ago, a client described a particular patient type to me.
One of the biggest practice-based trends we’re watching was born of a shift in insurer strategy.
When the futurists at Ford started work on their first-ever trends report, they were looking for insights into what may influence consumers’ values, attitudes and behaviors in the coming year.
As marketers, we’re always asking one basic question: What do people want right now?
Today I’ll be speaking at MediaPost’s Diagnosis Digital: Healthcare Marketing In A Multi-Screen Age conference.
Ben Sawyer, one of the original advocates for using games to improve competency and outcomes in health, described the problem we’re up against in six simple words: “The interface of healthcare is broken.”
Physicians who manage chronic disease are bearers of a seeming endless onslaught of bad news.
Around this time each year, we explore the trends that are changing expectations for brand interactions.
As an industry, the worst is behind us.
In almost every region around the world, you can find some version of “The mHealth Report.”
This week marked MediaPost’s first Marketing Health conference.
The readers and writers over at MobiHealthNews and elsewhere have been talking about Zeo shutting its doors.