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#91

Bringing AI to Pharma Relationships: AZ, Babylon Health and NHS | Blog

Live From Lions Health: AZ, Babylon, and the NHS have the largest deployment of artificial intelligence in the world, supporting 1.5 million people near London.

#92

5 Can't Miss Videos From Cannes | Blog

Live From Lions Health: The awards stage last night was crowded with winners accepting Lions for video work that moved the audience with laughter, tears and surprise.

#93

The future of healthcare looks … chilly | Blog

This post was inspired by a little YouTube war: colleagues taking turns (and butting heads) showing the videos that inspire them.

#94

Facebook: New functionality and policies for pharma | Blog

Live From Lions Health: Facebook announced key new ways its serving the pharma industry, including new services and policy exemptions.

#95

Formality impedes communication | Blog

We were talking this weekend about what it would be like if every product had to list its risk information the way pharmaceuticals do.

#96

Video: Transforming Healthcare Marketing | Blog

I gave a fun talk at an eDTC conference about how marketing teams can uncover new approaches to innovation by looking at the principles that have driven our industry’s scientific innovation for decades.

#97

Crowd funding comes to cancer care | Blog

If you’ve ever supported a friend or family member fighting cancer or another acute, life-changing disease, you probably know about CarePages and CaringBridge.

#98

Four [MORE] Bold New Inventions Seen At Lions Health | Blog

Live From Lions Health: A bracelet that changed the way families think about vaccines, a playroom for kids that’s a workout for parents, a nutrition-Rx from a railroad, and AI that’s prompting better in-train-station nutrition for busy commuters.

#99

Experience starts with everyday objects | Blog

One of our favorite collaborators is Kelly Macaulay – she’s an architect of brand experience with GSW, but has also build social strategies with a top-five digital firm and pulled some serious heart strings at American Greetings.

#100

Forget mobile, the future may be furniture | Blog

If there’s one person almost everyone in pharmaceutical marketing has met, it’s David Rose.

#101

Cough, sore throat and a better experience | Blog

An app isn’t right for every brand, but when it is right, it can be really powerful.

#102

The most powerful word in healthcare: BECAUSE | Blog

This is the simplest research project you’ll read about all week.

#103

Download this and call me in the morning | Blog

One of the few places we still get homework as adults is the doctor’s office.

#104

Designing healthcare people want to keep | Blog

Join a brainstorm – any brainstorm – in this industry and you’ll hear at least one person say something like this: If people only knew (this critical piece of health information), I’m sure they’d change their behavior.

#105

New medical research starts with worried search | Blog

A study published this month in JAMA shows how scientists can use our aggregated search engine queries to detect unreported prescription drug side effects and drug-drug interactions before they are found by the Food and Drug Administration’s warning system.

#106

Think small: The individual experience of care | Blog

The challenges we have to solve in healthcare are enormous: an epidemic of chronic disease, inequity in care, a rapidly aging population, the list goes on and on.

#107

Fun signs beat finger-wagging commands | Blog

Nobody gets human motivation like Dan Pink.

#108

Is healthcare the new processed food? | Blog

In 2004, Morgan Spurlock made reforming the fast food industry his personal mission.

#109

Patients want a (download) recommendation | Blog

Not long ago, a client described a particular patient type to me.

#110

Trend: Rise of real world data and the new KOL | Blog

One of the biggest practice-based trends we’re watching was born of a shift in insurer strategy.

#111

Enough with the gardening grandma pictures already | Blog

When the futurists at Ford started work on their first-ever trends report, they were looking for insights into what may influence consumers’ values, attitudes and behaviors in the coming year.

#112

Pfizer: Answering New Expectations | Blog

As marketers, we’re always asking one basic question: What do people want right now?

#113

Carly, Merendino, HealthCentral share real life | Blog

Today I’ll be speaking at MediaPost’s Diagnosis Digital: Healthcare Marketing In A Multi-Screen Age conference.

#114

Gaming Dynamics Make Us Smarter, More Prepared | Blog

Ben Sawyer, one of the original advocates for using games to improve competency and outcomes in health, described the problem we’re up against in six simple words: “The interface of healthcare is broken.”

#115

Using good news to change the conversation | Blog

Physicians who manage chronic disease are bearers of a seeming endless onslaught of bad news.

#116

2014 Consumer Trends: Exclusive iBook | Blog

Around this time each year, we explore the trends that are changing expectations for brand interactions.

#117

Pfizer asked Boomers to change the world (again) | Blog

As an industry, the worst is behind us.

#118

mHealth for seniors - sooner than you think | Blog

In almost every region around the world, you can find some version of “The mHealth Report.”

#119

40 Ideas from MediaPost Marketing Health | Blog

This week marked MediaPost’s first Marketing Health conference.

#120

Zeo: The big ugly retainer of self trackers | Blog

The readers and writers over at MobiHealthNews and elsewhere have been talking about Zeo shutting its doors.