Your search matched 424 results
We’re excited to share our top eight predictions on the big shifts that will change expectations for healthcare marketing and communications in 2014.
The coolest doctor we know just joined AT&T, BMS used four words to poison a competitive launch, all your pills now come in handy to-go packs, the way the internet is organized is changing, clinical trial data has been freed and much more!
David Reim, Chief Product Officer at DMD, started his #efpphilly talk with the big question: why are sales reps still the gold standard of physician engagement?
People increasingly expect to be active participants in their healthcare.
(Latinos currently make up 17% of the total population, and is expected to increase to almost 30% by 2050. – Pew) In a recent Forbes article, Nicole Fisher highlights 5 Reasons that Latinos Could Be The Most Powerful Transformation Of The U.S.
If you’ve ever talked about pharma marketing with me, you know I’m a big fan of the work UCB has done to support and advocate for patients.
FDA Balancing Act | Blog
Ambitious technological innovation and the US healthcare system are two things that do not often logically go together.
If you work in healthcare, you’ve probably had your fair share of conversations so mired in TLAs (three letter acronyms) and exclusionary insider lingo (did you know that “idiopathic” is really just a very fancy way of way of saying I don’t know) that even you’ve lost track.
Dare to Compare | Blog
Social scientists have found that seeing comparative data is a more effective route to behavior change than making more rules.
Physicians who manage chronic disease are bearers of a seeming endless onslaught of bad news.
SnackStat: Must See YouTube? | Blog
Searching to reach that every popular 18-34 yrs. demographic?
Martin Mendoza, Director of Extramural Research, Office of Minority Health at the FDA, shared a perspective on inclusion and diversity in clinical trials.
My first Rock Health Summit was well worth the trip.
I gave a fun talk at an eDTC conference about how marketing teams can uncover new approaches to innovation by looking at the principles that have driven our industry’s scientific innovation for decades.
One of our favorite collaborators is Kelly Macaulay – she’s an architect of brand experience with GSW, but has also build social strategies with a top-five digital firm and pulled some serious heart strings at American Greetings.
Live From Lions Health: Facebook announced key new ways its serving the pharma industry, including new services and policy exemptions.
Live From Lions Health: A bracelet that changed the way families think about vaccines, a playroom for kids that’s a workout for parents, a nutrition-Rx from a railroad, and AI that’s prompting better in-train-station nutrition for busy commuters.
When the futurists at Ford started work on their first-ever trends report, they were looking for insights into what may influence consumers’ values, attitudes and behaviors in the coming year.
Some of the boldest innovators in health found inspiration in their own horrible experiences inside the system.
One of the few places we still get homework as adults is the doctor’s office.
The challenges we have to solve in healthcare are enormous: an epidemic of chronic disease, inequity in care, a rapidly aging population, the list goes on and on.
If there’s one person almost everyone in pharmaceutical marketing has met, it’s David Rose.
This is the simplest research project you’ll read about all week.
In 2004, Morgan Spurlock made reforming the fast food industry his personal mission.
A few weeks ago, Seth Godin wrote a fairly-hilarious post about what organizations can learn from airports.
Join a brainstorm – any brainstorm – in this industry and you’ll hear at least one person say something like this: If people only knew (this critical piece of health information), I’m sure they’d change their behavior.
A study published this month in JAMA shows how scientists can use our aggregated search engine queries to detect unreported prescription drug side effects and drug-drug interactions before they are found by the Food and Drug Administration’s warning system.
It seems wrong to start this post with a bunch of words since it’s all about how the time we spend with video is much more valuable.
Enter your typical American hospital.
If you’ve ever supported a friend or family member fighting cancer or another acute, life-changing disease, you probably know about CarePages and CaringBridge.