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#91

2014 Healthcare Trends: Exclusive iBook | Blog

We’re excited to share our top eight predictions on the big shifts that will change expectations for healthcare marketing and communications in 2014.

#92

Quickies: 12 Snack-size Healthcare Headlines | Blog

The coolest doctor we know just joined AT&T, BMS used four words to poison a competitive launch, all your pills now come in handy to-go packs, the way the internet is organized is changing, clinical trial data has been freed and much more!

#93

Identifying HCPs by Name at Your Website | Blog

David Reim, Chief Product Officer at DMD, started his #efpphilly talk with the big question: why are sales reps still the gold standard of physician engagement?

#94

Trend: People Expect More Than a Prescription | Blog

People increasingly expect to be active participants in their healthcare.

#95

The Latino Demographic: Considerations for Pharma Marketers | Blog

(Latinos currently make up 17% of the total population, and is expected to increase to almost 30% by 2050. – Pew) In a recent Forbes article, Nicole Fisher highlights 5 Reasons that Latinos Could Be The Most Powerful Transformation Of The U.S.

#96

Worth a Like: UCB Leads on Facebook | Blog

If you’ve ever talked about pharma marketing with me, you know I’m a big fan of the work UCB has done to support and advocate for patients.

#97

FDA Balancing Act | Blog

Ambitious technological innovation and the US healthcare system are two things that do not often logically go together.

#98

TEDMED: Speak the language of people, not medicine | Blog

If you work in healthcare, you’ve probably had your fair share of conversations so mired in TLAs (three letter acronyms) and exclusionary insider lingo (did you know that “idiopathic” is really just a very fancy way of way of saying I don’t know) that even you’ve lost track.

#99

Dare to Compare | Blog

Social scientists have found that seeing comparative data is a more effective route to behavior change than making more rules.

#100

Using good news to change the conversation | Blog

Physicians who manage chronic disease are bearers of a seeming endless onslaught of bad news.

#101

SnackStat: Must See YouTube? | Blog

Searching to reach that every popular 18-34 yrs. demographic?

#102

Patient USA: The FDA on Minorities and Clinical Trials | Blog

Martin Mendoza, Director of Extramural Research, Office of Minority Health at the FDA, shared a perspective on inclusion and diversity in clinical trials.

#103

RHS: Intro and Innovation Tours | Blog

My first Rock Health Summit was well worth the trip.

#104

Video: Transforming Healthcare Marketing | Blog

I gave a fun talk at an eDTC conference about how marketing teams can uncover new approaches to innovation by looking at the principles that have driven our industry’s scientific innovation for decades.

#105

Experience starts with everyday objects | Blog

One of our favorite collaborators is Kelly Macaulay – she’s an architect of brand experience with GSW, but has also build social strategies with a top-five digital firm and pulled some serious heart strings at American Greetings.

#106

Facebook: New functionality and policies for pharma | Blog

Live From Lions Health: Facebook announced key new ways its serving the pharma industry, including new services and policy exemptions.

#107

Four [MORE] Bold New Inventions Seen At Lions Health | Blog

Live From Lions Health: A bracelet that changed the way families think about vaccines, a playroom for kids that’s a workout for parents, a nutrition-Rx from a railroad, and AI that’s prompting better in-train-station nutrition for busy commuters.

#108

Enough with the gardening grandma pictures already | Blog

When the futurists at Ford started work on their first-ever trends report, they were looking for insights into what may influence consumers’ values, attitudes and behaviors in the coming year.

#109

Maybe we need more terrible experiences in health | Blog

Some of the boldest innovators in health found inspiration in their own horrible experiences inside the system.

#110

Download this and call me in the morning | Blog

One of the few places we still get homework as adults is the doctor’s office.

#111

Think small: The individual experience of care | Blog

The challenges we have to solve in healthcare are enormous: an epidemic of chronic disease, inequity in care, a rapidly aging population, the list goes on and on.

#112

Forget mobile, the future may be furniture | Blog

If there’s one person almost everyone in pharmaceutical marketing has met, it’s David Rose.

#113

The most powerful word in healthcare: BECAUSE | Blog

This is the simplest research project you’ll read about all week.

#114

Is healthcare the new processed food? | Blog

In 2004, Morgan Spurlock made reforming the fast food industry his personal mission.

#115

How ad hoc experimentation is changing the system | Blog

A few weeks ago, Seth Godin wrote a fairly-hilarious post about what organizations can learn from airports.

#116

Designing healthcare people want to keep | Blog

Join a brainstorm – any brainstorm – in this industry and you’ll hear at least one person say something like this: If people only knew (this critical piece of health information), I’m sure they’d change their behavior.

#117

New medical research starts with worried search | Blog

A study published this month in JAMA shows how scientists can use our aggregated search engine queries to detect unreported prescription drug side effects and drug-drug interactions before they are found by the Food and Drug Administration’s warning system.

#118

Video that captures attention and changes minds | Blog

It seems wrong to start this post with a bunch of words since it’s all about how the time we spend with video is much more valuable.

#119

What is customer experience in healthcare? | Blog

Enter your typical American hospital.

#120

Crowd funding comes to cancer care | Blog

If you’ve ever supported a friend or family member fighting cancer or another acute, life-changing disease, you probably know about CarePages and CaringBridge.