Your search matched 424 results
Ben Sawyer, one of the original advocates for using games to improve competency and outcomes in health, described the problem we’re up against in six simple words: “The interface of healthcare is broken.”
According to a study by CapGemini and Quantia MD, the digital experience of healthcare is growing rapidly, especially among new physicians. 2014 is the digital tipping point where Digital Natives outnumber Digital Immigrants.
The German app company, SmartPatient, who developed the health app MyTherapy for iOS and Android, conducted deep research into pharma mobile application usage and content.
You’ve probably sat in meetings like I have where people, with the best of intentions, reduce a customer down to a failure, a stereotype of their limitations.
Nobody gets human motivation like Dan Pink.
Every week, our contributors send in tons of great finds – from a how a new generation is handling midlife crises, to the radical shifts in how primary care is being delivered around the world, to how mood recognition is creating entirely new experiences in the living room.
In 2004, Morgan Spurlock made reforming the fast food industry his personal mission.
When you wander the vast exhibit halls at CES 2015, it feels like you’ve been transported into some future Grand Bazaar of Istanbul, circa 2050.
A few weeks ago, Seth Godin wrote a fairly-hilarious post about what organizations can learn from airports.
By the end of a typical week, my Outlook calendar looks like the bitter end of a Tetris game with meetings stacked two and three deep in any given hour.
What We're Reading | Blog
Inspiration can come from anywhere.
Huge thanks to all of you who have reached out to check in on the very quiet Health Experience Project over the last few weeks.
New Ads for New Era | Blog
This week, two of the world’s biggest digital players started unveiling new ad units and approaches designed for how we use digital tools right now.
We’re excited to share our top eight predictions on the big shifts that will change expectations for healthcare marketing and communications in 2014.
I borrowed this little gem from the bulletin board in my office.
Here’s a fantastic little case study of our Let’s Play trend in action (see Digital Trend #6).
I’ve spent most of my career specializing in digital and innovation, but one of the most memorable tactics I ever worked on was an envelope.
Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share.
I’ve heard through many marketing expert channels that the email newsletter is dead.
It’s always nice to see standout marketing from the pharmaceutical industry featured in the advertising press.
Next month, New York state will begin open enrollment for its health insurance marketplace.
It takes a lot of bravery to be honest about health and healthcare.
Tony Hsieh makes no small plans.
Sukh Chugh, Director of Research and Development Informatics Services (RDIS) at Allergan, stepped up to the Digital Pharma West podium to talk about managing global teams as one of the last talks of the day.
You Have 99 Seconds. | Blog
Let’s start with the biggest number: 10 minutes.
Here’s what we know: a great experience with a healthcare provider, institution or even brand can help you be more successful.
Monique Levy, Vice President of Research at Decision Resources Group shared a whirlwind of research and ideas about the new tensions and needs in healthcare.
If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings.
Some of our favorites!
For years, the goal of investing in better, more desirable pharmacies seemed to be in making them smaller.