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#31

Gaming Dynamics Make Us Smarter, More Prepared | Blog

Ben Sawyer, one of the original advocates for using games to improve competency and outcomes in health, described the problem we’re up against in six simple words: “The interface of healthcare is broken.”

#32

New Physicians Prefer the Digital Experience | Blog

According to a study by CapGemini and Quantia MD, the digital experience of healthcare is growing rapidly, especially among new physicians. 2014 is the digital tipping point where Digital Natives outnumber Digital Immigrants.

#33

Infographic: Are we witnessing the death of pharma apps? | Blog

The German app company, SmartPatient, who developed the health app MyTherapy for iOS and Android, conducted deep research into pharma mobile application usage and content.

#34

Empathy, disgust and experience in the ER | Blog

You’ve probably sat in meetings like I have where people, with the best of intentions, reduce a customer down to a failure, a stereotype of their limitations.

#35

Fun signs beat finger-wagging commands | Blog

Nobody gets human motivation like Dan Pink.

#36

HxP Picks: Women Gamers, Kid-Friendly MRI, Lots More | Blog

Every week, our contributors send in tons of great finds – from a how a new generation is handling midlife crises, to the radical shifts in how primary care is being delivered around the world, to how mood recognition is creating entirely new experiences in the living room.

#37

Is healthcare the new processed food? | Blog

In 2004, Morgan Spurlock made reforming the fast food industry his personal mission.

#38

5 Non-Healthcare Innovations at CES That Are Perfect For Healthcare | Blog

When you wander the vast exhibit halls at CES 2015, it feels like you’ve been transported into some future Grand Bazaar of Istanbul, circa 2050.

#39

How ad hoc experimentation is changing the system | Blog

A few weeks ago, Seth Godin wrote a fairly-hilarious post about what organizations can learn from airports.

#40

How Social Business Is Changing Experience at Teva | Blog

By the end of a typical week, my Outlook calendar looks like the bitter end of a Tetris game with meetings stacked two and three deep in any given hour.

#41

What We're Reading | Blog

Inspiration can come from anywhere.

#42

The Health Experience Project is back! | Blog

Huge thanks to all of you who have reached out to check in on the very quiet Health Experience Project over the last few weeks.

#43

New Ads for New Era | Blog

This week, two of the world’s biggest digital players started unveiling new ad units and approaches designed for how we use digital tools right now.

#44

2014 Healthcare Trends: Exclusive iBook | Blog

We’re excited to share our top eight predictions on the big shifts that will change expectations for healthcare marketing and communications in 2014.

#45

Trend: A new role for artifacts in marketing | Blog

I borrowed this little gem from the bulletin board in my office.

#46

How an App Raised Adherence by 54% | Blog

Here’s a fantastic little case study of our Let’s Play trend in action (see Digital Trend #6).

#47

Direct Marketing You Can't Forget | Blog

I’ve spent most of my career specializing in digital and innovation, but one of the most memorable tactics I ever worked on was an envelope.

#48

HXP Picks: New apps, new stories, new world | Blog

Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share.

#49

Infographic: Stick It In Your Inbox | Blog

I’ve heard through many marketing expert channels that the email newsletter is dead.

#50

3 Ways Accountable Care Changes Pharma Marketing | Blog

It’s always nice to see standout marketing from the pharmaceutical industry featured in the advertising press.

#51

What If You Understood Your Health Insurance? | Blog

Next month, New York state will begin open enrollment for its health insurance marketplace.

#52

Four pharma ads and actions to watch | Blog

It takes a lot of bravery to be honest about health and healthcare.

#53

Zappos and ZDogg reimagine primary care in Vegas | Blog

Tony Hsieh makes no small plans.

#54

The Global Communications Expectation | Blog

Sukh Chugh, Director of Research and Development Informatics Services (RDIS) at Allergan, stepped up to the Digital Pharma West podium to talk about managing global teams as one of the last talks of the day.

#55

You Have 99 Seconds. | Blog

Let’s start with the biggest number: 10 minutes.

#56

What has healthcare done for - or to - you? | Blog

Here’s what we know: a great experience with a healthcare provider, institution or even brand can help you be more successful.

#57

DPE15: New Digital Needs of Physicians, Payers and Patients | Blog

Monique Levy, Vice President of Research at Decision Resources Group shared a whirlwind of research and ideas about the new tensions and needs in healthcare.

#58

The Justice League takes over the cancer ward | Blog

If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings.

#59

HxP Picks: Personal resolutions, powerful videos | Blog

Some of our favorites!

#60

Pharmacists: The new heros of chronic care | Blog

For years, the goal of investing in better, more desirable pharmacies seemed to be in making them smaller.