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#31

DPE15: New Digital Needs of Physicians, Payers and Patients | Blog

Monique Levy, Vice President of Research at Decision Resources Group shared a whirlwind of research and ideas about the new tensions and needs in healthcare.

#32

Doximity wins doctor social wars | Blog

Every year around this time Manhattan Research publishes a list of the top apps preferred by doctors.

#33

The Justice League takes over the cancer ward | Blog

If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings.

#34

Doximity: Doctors Prefer iOS Over Android | Blog

Apple is specifically targeting the healthcare industry with the launch of their new Apple Watch along with their Healthkit framework to track and store your health data.

#35

Social Media + Measurable KPI's | Blog

It’s a ghost!

#36

HxP Picks: Best campaigns outside of pharma | Blog

Last week, we got to take part in a workshop inspired by clues from the zeitgeist.

#37

HXP Picks: New apps, new stories, new world | Blog

Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share.

#38

DPE15: Pharma Is On Instagram | Blog

Doug Weinbrenner, Senior Director of Social Media at inTouch Solutions and Rebeca Bechily, Group Marketing Manager at Baxalta, teamed up to share why they took their hemophilia program to instagram.

#39

Best 13 Healthcare Experiences of 2013 | Blog

What if a child could learn how to manage her diabetes from her teddy bear?

#40

How an App Raised Adherence by 54% | Blog

Here’s a fantastic little case study of our Let’s Play trend in action (see Digital Trend #6).

#41

Novartis' New Strategy | Blog

Last year’s bet on Google’s passive glucose-sensing contact lens was an important one for the appetite for risk and innovation at Novartis.

#42

Merck Tackles the Realities of Longer Life Expectancies | Blog

Ask a room at Lions Health who believes they’ll live to 80 years old?

#43

3 Ways Accountable Care Changes Pharma Marketing | Blog

It’s always nice to see standout marketing from the pharmaceutical industry featured in the advertising press.

#44

Abbvie: How to Create Superhero Brands in Healthcare | Blog

Ryan Quigley, Vice President, Immunology, Global Marketing, and Bruce Henderson, Chief Creative Officer at Jack Morton Worldwide, took the stage at Cannes to talk about ways to build brands through brand experience.

#45

What If You Understood Your Health Insurance? | Blog

Next month, New York state will begin open enrollment for its health insurance marketplace.

#46

3 Big Ideas for Patient Support from AstraZeneca | Blog

Healthcare truths are personal and can be really challenging to uncover.

#47

Creating a Culture of Measurement | Blog

David Lennon, VP & Franchise Head for US Oncology at Novartis, showed the #efpphilly crowd where we’re at as an industry with technology and data and where our opportunities lie for greater collaboration.

#48

Is Pharma More Innovative Than Ever? | Blog

Last year it looked like pharmaceutical companies might be left behind in the wave of innovation changing healthcare experience.

#49

Cloverfield Lane Director: A Redirected Quest to the Super Bowl | Blog

10 Cloverfield Lane is one of the movies featured on both Delta and Virgin Atlantic this month – so no surprise that so many Cannes attendees were primed and ready to hear this morning’s McCann Health presentation with Dan Trachtenberg, the film’s director.

#50

Highlights: 3 new reports on healthcare marketing | Blog

If you’re like us, the bottom of your inbox is usually cluttered with emails you really mean to get back to, including lots of newsletters and alerts full of great research and insight.

#51

Breaking Bias In Healthcare Experience | Blog

Who is your gynecologist?

#52

The New Bar For Leadership | Blog

Marc Boutin, CEO of the National Health Council, hosted a panel on how pharma embraces the new customer engagement paradigm.

#53

Adherence Starts With Hope | Blog

Laura Barry, Senior Director Customer Insights, Analytics and Experiences at Abbvie believes emotional connections can be made in the digital space.

#54

Six Leading Patient Centric Programs | Blog

Pharmaceutical innovators are getting patients involved in every aspect of drug development, from clinical trial design to commercialization to peer-to-peer support.

#55

From Instinct to Evidence | Blog

I had the pleasure of joining Patrick Richard on the #efpphilly stage today to talk about a new path for innovation in pharmaceutical marketing.

#56

Anything Could Happen: Arrests, Mobs, Or 1.3 Billion Views | Blog

Alison Jackson, a contemporary artist who explores the cult of celebrity we all live in, kicked off Lions Health.

#57

Patient-Finding Approaches for Rare Disease | Blog

Mark Baglin, Vice President of Global Marketing at Alnylam Pharmaceuticals, works in ultra ultra rare diseases, like Hereditary ATTR Amyloidosis.

#58

Trend: A new role for artifacts in marketing | Blog

I borrowed this little gem from the bulletin board in my office.

#59

Google Health: We no longer go online. | Blog

David Blair, Head of Health at Google, came to #efpphilly to talk about nothing less than the fusion of our digital and human lives.

#60

Pfizer: Patients First | Blog

Andy Schmeltz, Senior Vice President of Patient & Health Impact at Pfizer Innovative Health took to the #efpphilly stage to share how his team is doubling down on its commitment to put patients first.