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#31

Verywell.com | Blog

This week About.com launched a new standalone media property, Verywell, that brings the company into the consumer health space.

#32

Pharmacists: The new heros of chronic care | Blog

For years, the goal of investing in better, more desirable pharmacies seemed to be in making them smaller.

#33

Doximity wins doctor social wars | Blog

Every year around this time Manhattan Research publishes a list of the top apps preferred by doctors.

#34

Best 13 Healthcare Experiences of 2013 | Blog

What if a child could learn how to manage her diabetes from her teddy bear?

#35

5 Can't Miss Videos From Cannes | Blog

Live From Lions Health: The awards stage last night was crowded with winners accepting Lions for video work that moved the audience with laughter, tears and surprise.

#36

The future of healthcare looks … chilly | Blog

This post was inspired by a little YouTube war: colleagues taking turns (and butting heads) showing the videos that inspire them.

#37

A Beautiful Patient Experience | Blog

As members of the innovation team at GSW, we do a lot of ideation about patient experience.

#38

Do You Ever Feel Like You're In This Alone? | Blog

Being alone is an increasingly important dynamic in healthcare.

#39

5 Non-Healthcare Innovations at CES That Are Perfect For Healthcare | Blog

When you wander the vast exhibit halls at CES 2015, it feels like you’ve been transported into some future Grand Bazaar of Istanbul, circa 2050.

#40

Social Media + Measurable KPI's | Blog

It’s a ghost!

#41

2014 Marketing Trends: Exclusive iBook | Blog

We covered an entire room with ideas.

#42

Cancer's Greatest Vulnerability is Knowledge | Blog

Matt Anthony from Y&R has had an incredible career; one that earned him a spot on the Cannes stage.

#43

40 Ideas from MediaPost Marketing Health | Blog

This week marked MediaPost’s first Marketing Health conference.

#44

Watson Health and Cognitive Computing Design | Blog

Every 73 days the amount of patient data doubles.

#45

3 Big Ideas for Patient Support from AstraZeneca | Blog

Healthcare truths are personal and can be really challenging to uncover.

#46

Novartis' New Strategy | Blog

Last year’s bet on Google’s passive glucose-sensing contact lens was an important one for the appetite for risk and innovation at Novartis.

#47

Meet Calico: Healthcare Innovation from Outsiders | Blog

The cover of this week’s Time magazine reads “Can Google Solve Death?

#48

Cloverfield Lane Director: A Redirected Quest to the Super Bowl | Blog

10 Cloverfield Lane is one of the movies featured on both Delta and Virgin Atlantic this month – so no surprise that so many Cannes attendees were primed and ready to hear this morning’s McCann Health presentation with Dan Trachtenberg, the film’s director.

#49

Abbvie: How to Create Superhero Brands in Healthcare | Blog

Ryan Quigley, Vice President, Immunology, Global Marketing, and Bruce Henderson, Chief Creative Officer at Jack Morton Worldwide, took the stage at Cannes to talk about ways to build brands through brand experience.

#50

Gaming Dynamics Make Us Smarter, More Prepared | Blog

Ben Sawyer, one of the original advocates for using games to improve competency and outcomes in health, described the problem we’re up against in six simple words: “The interface of healthcare is broken.”

#51

DPE15: How Doctors Use Journals Today | Blog

Chantal Kolber, Director of Digital Sales and Strategy at Wolters Kluwer, said that pharmaceutical brands are the original content marketers.

#52

Google Health: We no longer go online. | Blog

David Blair, Head of Health at Google, came to #efpphilly to talk about nothing less than the fusion of our digital and human lives.

#53

Problem Solving in the Post Guru Era | Blog

Live From Lions Health: In this era of acceleration, everyone wants more ideas faster.

#54

EyeForPharma 2017: All the Highlights | Blog

I recently joined five colleagues and hundreds of collaborators for a conference focused on how our industry can be a more trusted partner to patients, advocates and the HCPs involved in their care.

#55

Highlights: 3 new reports on healthcare marketing | Blog

If you’re like us, the bottom of your inbox is usually cluttered with emails you really mean to get back to, including lots of newsletters and alerts full of great research and insight.

#56

Infographic: Stick It In Your Inbox | Blog

I’ve heard through many marketing expert channels that the email newsletter is dead.

#57

Granting Change: How Abbvie is Supporting Healthcare Sustainability | Blog

Live From Lions Health: Fiona Olivier, Head of Public Affairs in Europe and Canada at Abbvie, shared three specific examples of how Abbvie is identifying challenges in the healthcare system and building partnerships to effect rapid, meaningful change.

#58

3 Ways Accountable Care Changes Pharma Marketing | Blog

It’s always nice to see standout marketing from the pharmaceutical industry featured in the advertising press.

#59

Trend: A new role for artifacts in marketing | Blog

I borrowed this little gem from the bulletin board in my office.

#60

Social Centricity: Beyond Patient Centricity | Blog

Live From Lions Health: In healthcare, we talk a lot about adherence.