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Live from Cannes Lions: They call it a thrill ride.
Live from Cannes Lions: The Cannes short list is filled with new ways healthcare leaders are giving patients a voice – sometimes quite literally – with tech, language and tools.
Live at Cannes Lions: It all started right here at Cannes.
Live from Cannes Lions: What better place to talk about life-change creativity than in the pharma short list showcase at Cannes?
Are Doctors Humans? | Blog
Live from Cannes Lions Health: Atilla Cansun, the CMO at Merck Consumer Health (now part of P&G Health), was back at Cannes this year to talk about how to create brands people love.
Trends Changing Healthcare | Blog
Live from Cannes Lions Health: Andrea Bell, Director of Insight and Executive Editor at WGSN, shared her perspective on the top five trends changing healthcare.
Showing people their power | Blog
Live from Cannes Lions: Four brands that are showing people exactly how they can help tackle big health challenges – one person at a time.
Live from Cannes Lions: 9 people living with cancer + 6 months in their homes and lives = a story that shows it is possible to find a new normal
Live from Cannes Lions: Rebuilding trust takes time and transformation.
Live from Cannes Lions: A diabetes brand won gold for a simple radio spot that brilliantly blended pop culture and life with diabetes.
Experiments in creativity | Blog
Live from Cannes Lions: Can you joke about death?
Live from Cannes Lions: A complex treatment requires incredibly simple support.
Live from Cannes Lions Health: A peek into the very top award winners, including the first Pharma Grand Prix in three years, an incredible accessibility move by IKEA, and a creative idea for puppy health that will be sure to make you smile.
We collected all our favorite short-listed creative, big ideas, and highlights from individual talks in 14 posts.
Live from Cannes Lions: The biggest drivers of health outcomes are social determinants.
Live from Cannes Lions: Health brands are rethinking how they connect with people – and pets – through new approaches to content.
The Pharma Playlist | Blog
Live from Cannes Lions Health: It wasn’t just the super-exclusive Spotify party rocking at Cannes Lions.
Here’s what we know: a great experience with a healthcare provider, institution or even brand can help you be more successful.
Live from Cannes Lions Health: That headline was one of the first comments in a panel on the world’s second largest healthcare market.
Live from Cannes Lions Health: Frank Mazzola, Chief Creative Officer at 21GRAMS, and Suha Patel, Marketing Principal at Genentech, take us into a campaign created for people living with hemophilia.
Live from Cannes Lions Health: P&G and Thrive Global launched a new initiative: they’ll be working across six of their well-known brands to bring habit-stacking to consumers, helping to move their products from part of everyday mindless routines to something more meaningful.
Live from Cannes Lions Health: This year, we learned one thing for sure: health is everyone’s business.
Social vs. | Blog
Guessing the number one category of apps used on tablets is a pretty easy one: games.
Live from Cannes Lions: Merck wants to make healthcare brands irresistible by creating experiences that consumers stop, watch and engage, even in low-interest categories.
Live from Cannes Lions Health: Andrew Barraclough, Vice President of Global Design and Innovation at GlaxoSmithKline, is committed to making design a powerful partner for change in every aspect of customer experience.
The Ultimate Creative Act | Blog
Live from Cannes Lions Health: The first day of Cannes Lions kicked off with a quote from the famous Bill Bernbach: “All of us who professionally use the mass media are the shapers of society.
Live from Cannes Lions Health: One of the major themes in life-changing creativity at Cannes Lions this year is campaigns and programs invested in everyday support.
Live from Cannes Lions Health: Discussions about health usually happen in carefully controlled environments, full of hushed tones and antiseptic smells.
Live from Cannes Lions Health: The history of healthcare communications is full of directives about what we should do or even have to do.