Your search matched 424 results
Live from Cannes Lions Health: Discussions about health usually happen in carefully controlled environments, full of hushed tones and antiseptic smells.
Are Doctors Humans? | Blog
Live from Cannes Lions Health: Atilla Cansun, the CMO at Merck Consumer Health (now part of P&G Health), was back at Cannes this year to talk about how to create brands people love.
Live from Cannes Lions Health: A peek into the very top award winners, including the first Pharma Grand Prix in three years, an incredible accessibility move by IKEA, and a creative idea for puppy health that will be sure to make you smile.
Live from Cannes Lions Health: The history of healthcare communications is full of directives about what we should do or even have to do.
Live from Cannes Lions Health: Frank Mazzola, Chief Creative Officer at 21GRAMS, and Suha Patel, Marketing Principal at Genentech, take us into a campaign created for people living with hemophilia.
Live from Cannes Lions Health: That headline was one of the first comments in a panel on the world’s second largest healthcare market.
The Pharma Playlist | Blog
Live from Cannes Lions Health: It wasn’t just the super-exclusive Spotify party rocking at Cannes Lions.
Live from Cannes Lions Health: This year, we learned one thing for sure: health is everyone’s business.
A recent AdWeek article stresses the importance of considering a woman’s point-of-view when creating healthcare-focused ads, since they’re the key decision makers when it comes to health- related issues (94% of the time, according to GreyHealth Group).
We’re excited to begin releasing our 2015 trends reports.
It’s been said that we are not only living in the era of the internet of things, but the internet of healthy things.
More than a Buzzword | Blog
The trend toward Virtual Reality experiences is continuing to rise and has become more than just another techie buzzword.
I recently had the opportunity to attend and speak at a very unforgettable TEDx event.
As 2014 is winding down, our 2015 trend reports are just heating up.
For a while now activists have been on Pharmaceutical companies to stop gouging prices.
As ACO’s become more and more popular innovators in the health care space are looking to find ways to assist medical professionals in a changing environment.
The amount of time that physicians are able to share with patients is in constant jeopardy.
During this year’s Digital Pharma East conference, Stephanie Katzman, a healthcare strategist at LinkedIn, announced that the number of HCPs had grown from 3.5 million last year to over 5 million in the US alone and over 9 million globally in 2015.
In 2014, the American Society of Clinical Oncology (ASCO) released a landmark report about the state of cancer care in America.
Are Wearables Wearing Thin? | Blog
Brands of all shapes and sizes have tapped into the heavily saturated market of wearable technology.
Yes, you read that right, Amazon the company that started out as an online bookstore is now building stores.
It’s hard to believe that with all of the breakthrough advances in healthcare over the years, the stethoscope, one of the most essential medical tools, has remained unchanged for 200 years.
Today, everything that can be tracked already is – or will be soon.
Have a wall nearby?
Recently Adweek interviewed the new Chief Marketing Officer of CVS.
With every type of tracking device under the sun at our disposal, the real question has become, what are we to do with this agglomeration of endless data?
42% of online adults use multiple social media sites and those who choose only 1, typically use Facebook according to Pew Research.
Sharing data has been a sensitive subject in healthcare, but with companies and consumers becoming more willing to share data has drastically changed the way that we operate on a daily basis.
A recent report from Accenture reveals the economic and deep-rooted value of adding digital solutions to healthcare.