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#361

Taking Healthcare to The Streets | Blog

Live from Cannes Lions Health: Discussions about health usually happen in carefully controlled environments, full of hushed tones and antiseptic smells.

#362

Are Doctors Humans? | Blog

Live from Cannes Lions Health: Atilla Cansun, the CMO at Merck Consumer Health (now part of P&G Health), was back at Cannes this year to talk about how to create brands people love.

#363

The Health And Wellness Winners At Cannes Lions | Blog

Live from Cannes Lions Health: A peek into the very top award winners, including the first Pharma Grand Prix in three years, an incredible accessibility move by IKEA, and a creative idea for puppy health that will be sure to make you smile.

#364

From Do The Right Thing To Do The Easy Thing | Blog

Live from Cannes Lions Health: The history of healthcare communications is full of directives about what we should do or even have to do.

#365

The Value Of Entertainment In Pharma | Blog

Live from Cannes Lions Health: Frank Mazzola, Chief Creative Officer at 21GRAMS, and Suha Patel, Marketing Principal at Genentech, take us into a campaign created for people living with hemophilia.

#366

In China: Healthcare Isn’t About Care, But Cure | Blog

Live from Cannes Lions Health: That headline was one of the first comments in a panel on the world’s second largest healthcare market.

#367

The Pharma Playlist | Blog

Live from Cannes Lions Health: It wasn’t just the super-exclusive Spotify party rocking at Cannes Lions.

#368

The Best Of Cannes Lions Health | Blog

Live from Cannes Lions Health: This year, we learned one thing for sure: health is everyone’s business.

#369

The Women's Perspective is Key for Successful Healthcare Branding | Blog

A recent AdWeek article stresses the importance of considering a woman’s point-of-view when creating healthcare-focused ads, since they’re the key decision makers when it comes to health- related issues (94% of the time, according to GreyHealth Group).

#370

2015 Marketing Trends: New Report | Blog

We’re excited to begin releasing our 2015 trends reports.

#371

What's Driving The Rise of Digital Health at CES? | Blog

It’s been said that we are not only living in the era of the internet of things, but the internet of healthy things.

#372

More than a Buzzword | Blog

The trend toward Virtual Reality experiences is continuing to rise and has become more than just another techie buzzword.

#373

TEDx: Hidden Possibilities In Everyday Clues | Blog

I recently had the opportunity to attend and speak at a very unforgettable TEDx event.

#374

10 Influential Health Industry Facts for 2015 | Blog

As 2014 is winding down, our 2015 trend reports are just heating up.

#375

A Step Toward Affordable Drugs | Blog

For a while now activists have been on Pharmaceutical companies to stop gouging prices.

#376

Communication in a New System | Blog

As ACO’s become more and more popular innovators in the health care space are looking to find ways to assist medical professionals in a changing environment.

#377

Why Your Next Doctor's Appointment May Get Crowded | Blog

The amount of time that physicians are able to share with patients is in constant jeopardy.

#378

Using LinkedIn for micro-targeting oncologists | Blog

During this year’s Digital Pharma East conference, Stephanie Katzman, a healthcare strategist at LinkedIn, announced that the number of HCPs had grown from 3.5 million last year to over 5 million in the US alone and over 9 million globally in 2015.

#379

2015 Consumer Trends: New Report | Blog

It’s here!

#380

Growing Number of Cancer Patients are Finding Limited Access to Care | Blog

In 2014, the American Society of Clinical Oncology (ASCO) released a landmark report about the state of cancer care in America.

#381

Are Wearables Wearing Thin? | Blog

Brands of all shapes and sizes have tapped into the heavily saturated market of wearable technology.

#382

Amazon ventures into Brick and Mortar | Blog

Yes, you read that right, Amazon the company that started out as an online bookstore is now building stores.

#383

The Stethoscope Gets a Makeover | Blog

It’s hard to believe that with all of the breakthrough advances in healthcare over the years, the stethoscope, one of the most essential medical tools, has remained unchanged for 200 years.

#384

5 Questions We Should Be Asking | Blog

Today, everything that can be tracked already is – or will be soon.

#386

A Changing Healthcare Market and the Drugstore that is changing with it | Blog

Recently Adweek interviewed the new Chief Marketing Officer of CVS.

#387

The Latest Healthcare Power Couple | Blog

With every type of tracking device under the sun at our disposal, the real question has become, what are we to do with this agglomeration of endless data?

#388

Why Your Next Social Shift Should Be Slideshare | Blog

42% of online adults use multiple social media sites and those who choose only 1, typically use Facebook according to Pew Research.

#389

Using Data to Track Addiction | Blog

Sharing data has been a sensitive subject in healthcare, but with companies and consumers becoming more willing to share data has drastically changed the way that we operate on a daily basis.

#390

Saving Physicians 5 minutes per Patient | Blog

A recent report from Accenture reveals the economic and deep-rooted value of adding digital solutions to healthcare.