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The FDA announced exciting news this month.
Live from Cannes Lions: What better place to talk about life-change creativity than in the pharma short list showcase at Cannes?
We collected all our favorite short-listed creative, big ideas, and highlights from individual talks in 14 posts.
Live at Cannes Lions: It all started right here at Cannes.
Live from Cannes Lions: Rebuilding trust takes time and transformation.
Live from Cannes Lions: A diabetes brand won gold for a simple radio spot that brilliantly blended pop culture and life with diabetes.
Live from Cannes Lions: Health brands are rethinking how they connect with people – and pets – through new approaches to content.
Live from Cannes Lions: 9 people living with cancer + 6 months in their homes and lives = a story that shows it is possible to find a new normal
Live from Cannes Lions: What could make being sick better?
Experiments in creativity | Blog
Live from Cannes Lions: Can you joke about death?
Live from Cannes Lions: A complex treatment requires incredibly simple support.
Live from Cannes Lions: They call it a thrill ride.
Live from Cannes Lions: The Cannes short list is filled with new ways healthcare leaders are giving patients a voice – sometimes quite literally – with tech, language and tools.
How an Idea Becomes a Cure | Blog
You’ve seen the headlines and heard the candidates pounding their podiums.
10 Apps For Caregivers | Blog
Many of us are faced with the daunting task of caring for our loved ones.
Apple CareKit Apps are Live | Blog
Great news for developers, patients, and healthcare professionals: Apple’s CareKit modules are officially up and ready for use on GitHub, and three apps that utilize the CareKit platform are available for download.
New research from Parks Associates reveals some interesting information about the usage of care-related apps in the caregiver population.
We’re excited to begin releasing our 2015 trends reports.
Have a wall nearby?
Live from Cannes Lions Health: That headline was one of the first comments in a panel on the world’s second largest healthcare market.
Are Doctors Humans? | Blog
Live from Cannes Lions Health: Atilla Cansun, the CMO at Merck Consumer Health (now part of P&G Health), was back at Cannes this year to talk about how to create brands people love.
Trends Changing Healthcare | Blog
Live from Cannes Lions Health: Andrea Bell, Director of Insight and Executive Editor at WGSN, shared her perspective on the top five trends changing healthcare.
Live from Cannes Lions Health: P&G and Thrive Global launched a new initiative: they’ll be working across six of their well-known brands to bring habit-stacking to consumers, helping to move their products from part of everyday mindless routines to something more meaningful.
Live from Cannes Lions Health: Andrew Barraclough, Vice President of Global Design and Innovation at GlaxoSmithKline, is committed to making design a powerful partner for change in every aspect of customer experience.
Live from Cannes Lions Health: Discussions about health usually happen in carefully controlled environments, full of hushed tones and antiseptic smells.
Live from Cannes Lions Health: A peek into the very top award winners, including the first Pharma Grand Prix in three years, an incredible accessibility move by IKEA, and a creative idea for puppy health that will be sure to make you smile.
Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of pharma innovators.
As many of us are in the throws of planning and executing trade shows in the coming months, I thought this study from Freeman XP might come in handy.