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A recent AdWeek article stresses the importance of considering a woman’s point-of-view when creating healthcare-focused ads, since they’re the key decision makers when it comes to health- related issues (94% of the time, according to GreyHealth Group).
Unique partnerships have become the flagship of any great healthcare success.
Patients Getting More Access | Blog
Patient engagement has been a common theme in our trend reports.
This report could be subtitled: wow, we can do that?!
Over time, UCB developed three silos for answering customer questions: drug safety, customer service and medical information.
DPE15: You're All Underdogs | Blog
Think of an industry that’s highly regulated.
RHS-Quotable Moments | Blog
With all of the impressive, innovative minds at Rock Health you know there would be some quotable moments that would stick with you.
Genentech is a company we’ve covered quite a few times for their innovative experiences and general attitude toward healthcare.
RHS-Investing in Healthcare | Blog
I didn’t really know what to expect when I sat down for the last panel of day 1.
It’s not often that a social media strategy idea really goes viral – let alone gets 752 million social impressions, tens of thousands of interactions, international media coverage and a letter from the FDA.
Technology has not only advanced the amount of information we have at our fingertips, in our pockets and on our wrists.
As just about everything is handled remotely, start-up organizations continue to make the news by implementing Uber-style experiences and on-demand healthcare services.
Yes, you read that right, Amazon the company that started out as an online bookstore is now building stores.
I’ve been tracking my daily steps with a Fitbit Charge for about half a year now – Sometimes accidentally leaving it at home when I anticipate a day with little activity.
The value debate that’s been raging in headlines and exam rooms around the country found center stage at the Interim Meeting of the American Medical Association this week.
The New York Times recently published an article on two new online ventures, GoodRx and Blink Health.
The first question a patient asks about a new prescription today is more likely to be “how much?”
If you work in the pharmaceutical industry, you’ve probably been asked the big, exasperated question just about anyone who’s had to use healthcare communications asks: Why do you do it that way??
2016 Health Trends Report | Blog
Today, we’re excited to continue the release of our our fifth annual trends series.
You’ve probably heard of dyslexia, and you might even know someone who experiences it, but if you’re a non-dyslexic, can you imagine the way they process the world?
A Safer, Smoother Experience | Blog
Ever since I returned from the Rock Health Summit I’ve been looking a little closer at the immense amount of health startups that are attempting to change the face of health care.
MINI is the long-time leader in repeat purchasing and customer loyalty – in large part because they create an experience for the customer, not just the prospect.
I’ve been to the Consumer Electronics Show a few years in a row now, but this is the first time I’ve been able to attend the Digital Health Summit.
For a while now activists have been on Pharmaceutical companies to stop gouging prices.
It’s been said that we are not only living in the era of the internet of things, but the internet of healthy things.
Loyalty to a Hospital | Blog
In service based industries loyalty cards are table stakes nowadays.
Last month the Cleveland Clinic held their annual Medical Innovation Summit.
Regenerative medicine is growing fast, and was a hot topic at this year’s SXSW event in Austin, TX.
Looking back over my notes on CES, I realized there was a common thread to some of the talks that weren’t really focused in this particular direction.
If you’re at home and run out of Tide detergent, you can order it with the click of Amazon’s Dash button.