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#301

The Women's Perspective is Key for Successful Healthcare Branding | Blog

A recent AdWeek article stresses the importance of considering a woman’s point-of-view when creating healthcare-focused ads, since they’re the key decision makers when it comes to health- related issues (94% of the time, according to GreyHealth Group).

#302

Uncovering Trends in Diabetes Monitoring | Blog

Unique partnerships have become the flagship of any great healthcare success.

#303

Patients Getting More Access | Blog

Patient engagement has been a common theme in our trend reports.

#304

New Report: Communications Trends 2016 | Blog

This report could be subtitled: wow, we can do that?!

#305

DPE15: UCBCares Listens and Responds | Blog

Over time, UCB developed three silos for answering customer questions: drug safety, customer service and medical information.

#306

DPE15: You're All Underdogs | Blog

Think of an industry that’s highly regulated.

#307

RHS-Quotable Moments | Blog

With all of the impressive, innovative minds at Rock Health you know there would be some quotable moments that would stick with you.

#308

Pharma Creating Startups for Innovation | Blog

Genentech is a company we’ve covered quite a few times for their innovative experiences and general attitude toward healthcare.

#309

RHS-Investing in Healthcare | Blog

I didn’t really know what to expect when I sat down for the last panel of day 1.

#310

DPE15: Strategy Behind the Kim Kardashian Post | Blog

It’s not often that a social media strategy idea really goes viral – let alone gets 752 million social impressions, tens of thousands of interactions, international media coverage and a letter from the FDA.

#311

From Healthcare Consultants to Healthcare Partners | Blog

Technology has not only advanced the amount of information we have at our fingertips, in our pockets and on our wrists.

#312

Is An Uber For Healthcare Possible? | Blog

As just about everything is handled remotely, start-up organizations continue to make the news by implementing Uber-style experiences and on-demand healthcare services.

#313

Amazon ventures into Brick and Mortar | Blog

Yes, you read that right, Amazon the company that started out as an online bookstore is now building stores.

#314

The Most Stylish Health Trackers | Blog

I’ve been tracking my daily steps with a Fitbit Charge for about half a year now – Sometimes accidentally leaving it at home when I anticipate a day with little activity.

#315

Doctors Vote to Ban DTC; Consumers Disagree | Blog

The value debate that’s been raging in headlines and exam rooms around the country found center stage at the Interim Meeting of the American Medical Association this week.

#316

Changing the Way You Buy Drugs | Blog

The New York Times recently published an article on two new online ventures, GoodRx and Blink Health.

#317

The Cost'versation Between Doctor and Patient | Blog

The first question a patient asks about a new prescription today is more likely to be “how much?”

#318

Four Ways the FDA Is Making Communications Bettter | Blog

If you work in the pharmaceutical industry, you’ve probably been asked the big, exasperated question just about anyone who’s had to use healthcare communications asks: Why do you do it that way??

#319

2016 Health Trends Report | Blog

Today, we’re excited to continue the release of our our fifth annual trends series.

#320

Dyslexia Simulation Fuels Empathy | Blog

You’ve probably heard of dyslexia, and you might even know someone who experiences it, but if you’re a non-dyslexic, can you imagine the way they process the world?

#321

A Safer, Smoother Experience | Blog

Ever since I returned from the Rock Health Summit I’ve been looking a little closer at the immense amount of health startups that are attempting to change the face of health care.

#322

Five Ways Pharma Is Creating Brand Fans | Blog

MINI is the long-time leader in repeat purchasing and customer loyalty – in large part because they create an experience for the customer, not just the prospect.

#323

CES Digital Health Summit Day One | Blog

I’ve been to the Consumer Electronics Show a few years in a row now, but this is the first time I’ve been able to attend the Digital Health Summit.

#324

A Step Toward Affordable Drugs | Blog

For a while now activists have been on Pharmaceutical companies to stop gouging prices.

#325

What's Driving The Rise of Digital Health at CES? | Blog

It’s been said that we are not only living in the era of the internet of things, but the internet of healthy things.

#326

Loyalty to a Hospital | Blog

In service based industries loyalty cards are table stakes nowadays.

#327

Outsiders are Getting into the Game | Blog

Last month the Cleveland Clinic held their annual Medical Innovation Summit.

#328

LifeCapsule Advances Regenerative Medicine | Blog

Regenerative medicine is growing fast, and was a hot topic at this year’s SXSW event in Austin, TX.

#329

More from CES Digital Health Summit | Blog

Looking back over my notes on CES, I realized there was a common thread to some of the talks that weren’t really focused in this particular direction.

#330

Rapid Drug Manufacturing at MIT | Blog

If you’re at home and run out of Tide detergent, you can order it with the click of Amazon’s Dash button.