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Verywell.com | Blog
This week About.com launched a new standalone media property, Verywell, that brings the company into the consumer health space.
Ogilvy recently released a report on pharma’s use of social media in 2014: Connecting the Dots.
Live From Lions Health: AZ, Babylon, and the NHS have the largest deployment of artificial intelligence in the world, supporting 1.5 million people near London.
Earlier this summer, I had a great conversation with Matt Cash, an ambitious innovator who has designed everything from better sales tools to more addictive sports fantasy games.
More and more of us are caring for a loved one with a serious health issue.
I’ve spent most of my career specializing in digital and innovation, but one of the most memorable tactics I ever worked on was an envelope.
Who is your gynecologist?
Alison Jackson, a contemporary artist who explores the cult of celebrity we all live in, kicked off Lions Health.
Adherence Starts With Hope | Blog
Laura Barry, Senior Director Customer Insights, Analytics and Experiences at Abbvie believes emotional connections can be made in the digital space.
David Blair, Head of Health at Google, came to #efpphilly to talk about nothing less than the fusion of our digital and human lives.
Live From Lions Health: What better way to kickoff a conference on creativity in healthcare than hearing from someone who faced big, difficult challenges and used resilience and imagination to overcome them?
Dare to Compare | Blog
Social scientists have found that seeing comparative data is a more effective route to behavior change than making more rules.
For years, the goal of investing in better, more desirable pharmacies seemed to be in making them smaller.
Live From Lions Health: How do you change someone's mind?
I Hope I Get Old! | Blog
Pfizer showed people two sets of portraits: the first, smiling people in their 30s; the second, smiling people in their 70s.
New Ads for New Era | Blog
This week, two of the world’s biggest digital players started unveiling new ad units and approaches designed for how we use digital tools right now.
Every 73 days the amount of patient data doubles.
Being a patient – it’s a job no one wants and almost no one is prepared for.
When you wander the vast exhibit halls at CES 2015, it feels like you’ve been transported into some future Grand Bazaar of Istanbul, circa 2050.
Last week, we got to take part in a workshop inspired by clues from the zeitgeist.
Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share.
I’ve heard through many marketing expert channels that the email newsletter is dead.
Apple is specifically targeting the healthcare industry with the launch of their new Apple Watch along with their Healthkit framework to track and store your health data.
When I finished reading the report out from our survey of millennial physicians, my first reaction was: We’ve got work to do.
Keep Calm and Kaizen On | Blog
Kaizen is the Japanese practice of continuous improvement.
I borrowed this little gem from the bulletin board in my office.
Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of pharma innovators.
As members of the innovation team at GSW, we do a lot of ideation about patient experience.
What if a child could learn how to manage her diabetes from her teddy bear?
This is the simplest research project you’ll read about all week.