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#1

Verywell.com | Blog

This week About.com launched a new standalone media property, Verywell, that brings the company into the consumer health space.

#2

Pharma Tweets Up by 530% in 2014 | Blog

Ogilvy recently released a report on pharma’s use of social media in 2014: Connecting the Dots.

#3

Bringing AI to Pharma Relationships: AZ, Babylon Health and NHS | Blog

Live From Lions Health: AZ, Babylon, and the NHS have the largest deployment of artificial intelligence in the world, supporting 1.5 million people near London.

#4

New Report: Sales Rep Trends and Best Practices | Blog

Earlier this summer, I had a great conversation with Matt Cash, an ambitious innovator who has designed everything from better sales tools to more addictive sports fantasy games.

#5

The New Caregiver: Working, Digital, Stretched | Blog

More and more of us are caring for a loved one with a serious health issue.

#6

Direct Marketing You Can't Forget | Blog

I’ve spent most of my career specializing in digital and innovation, but one of the most memorable tactics I ever worked on was an envelope.

#7

Breaking Bias In Healthcare Experience | Blog

Who is your gynecologist?

#8

Anything Could Happen: Arrests, Mobs, Or 1.3 Billion Views | Blog

Alison Jackson, a contemporary artist who explores the cult of celebrity we all live in, kicked off Lions Health.

#9

Adherence Starts With Hope | Blog

Laura Barry, Senior Director Customer Insights, Analytics and Experiences at Abbvie believes emotional connections can be made in the digital space.

#10

Google Health: We no longer go online. | Blog

David Blair, Head of Health at Google, came to #efpphilly to talk about nothing less than the fusion of our digital and human lives.

#11

Fighting for Creativity: 4th Time's the Charm | Blog

Live From Lions Health: What better way to kickoff a conference on creativity in healthcare than hearing from someone who faced big, difficult challenges and used resilience and imagination to overcome them?

#12

Dare to Compare | Blog

Social scientists have found that seeing comparative data is a more effective route to behavior change than making more rules.

#13

Pharmacists: The new heros of chronic care | Blog

For years, the goal of investing in better, more desirable pharmacies seemed to be in making them smaller.

#14

Four Break-Through Education Ideas From Cannes | Blog

Live From Lions Health: How do you change someone's mind?

#15

I Hope I Get Old! | Blog

Pfizer showed people two sets of portraits: the first, smiling people in their 30s; the second, smiling people in their 70s.

#16

New Ads for New Era | Blog

This week, two of the world’s biggest digital players started unveiling new ad units and approaches designed for how we use digital tools right now.

#17

Watson Health and Cognitive Computing Design | Blog

Every 73 days the amount of patient data doubles.

#18

Infographic: The Impact of Health Literacy | Blog

Being a patient – it’s a job no one wants and almost no one is prepared for.

#19

5 Non-Healthcare Innovations at CES That Are Perfect For Healthcare | Blog

When you wander the vast exhibit halls at CES 2015, it feels like you’ve been transported into some future Grand Bazaar of Istanbul, circa 2050.

#20

HxP Picks: Best campaigns outside of pharma | Blog

Last week, we got to take part in a workshop inspired by clues from the zeitgeist.

#21

HXP Picks: New apps, new stories, new world | Blog

Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share.

#22

Infographic: Stick It In Your Inbox | Blog

I’ve heard through many marketing expert channels that the email newsletter is dead.

#23

Doximity: Doctors Prefer iOS Over Android | Blog

Apple is specifically targeting the healthcare industry with the launch of their new Apple Watch along with their Healthkit framework to track and store your health data.

#24

New Infographic: Millennial Physicians | Blog

When I finished reading the report out from our survey of millennial physicians, my first reaction was: We’ve got work to do.

#25

Keep Calm and Kaizen On | Blog

Kaizen is the Japanese practice of continuous improvement.

#26

Trend: A new role for artifacts in marketing | Blog

I borrowed this little gem from the bulletin board in my office.

#27

Free Poster: Value Beyond the Pill Strategies | Blog

Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of pharma innovators.

#28

A Beautiful Patient Experience | Blog

As members of the innovation team at GSW, we do a lot of ideation about patient experience.

#29

Best 13 Healthcare Experiences of 2013 | Blog

What if a child could learn how to manage her diabetes from her teddy bear?

#30

The most powerful word in healthcare: BECAUSE | Blog

This is the simplest research project you’ll read about all week.