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#31

Why Innovation and Marketing Need to Happen in Tandem | Blog

In a new Harvard Business Review article, brand positioning expert Denise Lee Yohn distills some of the most useful marketing points gleaned from her 25 years of marketing leadership.

#33

Digital Medicine and MedTech Showcase: What’s Blocking the Adoption of Digital Therapeutics? | Blog

With there being so many different stakeholders, including patients, providers and payers, panelists at the 2019 Digital Medicine & MedTech Showcase pointed to a number of different adoption roadblocks—and successes.

#34

Patients Who Use New PreHab App Spend Less Time in Hospital | Blog

Digital health company Peerwell created an app to prepare patients for surgery and, in turn, reduce the amount of time they spend in the hospital.

#35

Cannabis Firm Tilray Scores Partnership with Novartis | Blog

Tilray, a medical-cannabis producer, has established a new partnership with pharmaceutical giant Novartis, affording the former sales and distribution channels in tens of new countries.

#36

Biotech Showcase 2019: Baba Shetty of Syneos Health Explores Digital Therapeutics in Five Years from Now | Blog

Where will digital therapeutics or DTx be in five years?

#37

Israel Awards Grant to Integrate Medical Imaging A.I. | Blog

The Innovation Authority, the arm of the Israeli government responsible for advancing industrial R&D throughout the country, has given a multi-million-dollar grant to Zebra Medical Vision, a digital health startup.

#38

Snapchat: We’re the Best Social Platform for Pharma Ads | Blog

Deploying ambassadors to speak at the marketing conference DigiPharma Connect, Snapchat is vying to position itself as the best social media outlet for pharma marketing.

#39

Robot Announces Fatal Prognosis to Bay Area Patient | Blog

Ernest Quintana knew he had long suffered from a deadly lung disease when he was rushed to the hospital, but the news of his imminent death still profoundly shocked him and his family—not because of its grimness but who delivered it: a robot.

#40

Eli Lilly, Johnson & Johnson First to Convey List Prices in TV Commercials | Blog

Two pharma leaders, Eli Lilly and Johnson & Johnson, have begun disclosing product list prices in their TV commercials, taking the plunge that many brands are still approaching nervously.

#41

Uber Augmenting Uber Health as Rideshare Giant Goes Public | Blog

As it prepares to go public, Uber, which expects to sell an eye-popping $10 billion of stock during its initial public offering, is simultaneously mapping out its continued expansion into health care.

#42

Amazon Starts Marketing Its Prescription Drugs | Blog

Last week, many Amazon Prime members received more than their usual flow of order confirmations and shipping notifications, with the retail leviathan inviting some users to “Meet PillPack, a new member of the Amazon family.”

#43

New Facebook Groups to Provide Disease-Specific Medical Support | Blog

Health care was a central part of the discussion at this year’s Facebook F8.

#44

Startups Present Antidepressant AI | Blog

Based on data from the Sequenced Treatment Alternatives to Relieve Depression (STAR*D) study, one of the largest-ever clinical trials for depression, a startup called Taliaz is helping physicians pick the right antidepressant therapy off the bat.

#45

With Apple Watches, Johnson & Johnson to Hold Completely Virtual Clinical Trial | Blog

With plans to enroll as many as 150,000 American senior citizens, Johnson & Johnson is collaborating with Apple on HEARTLINE, a revolutionary new study to detect atrial fibrillation (AFib), a potentially lethal condition that can lead to heart palpitations and stroke.

#46

Insulin Prices Halved by Eli Lilly | Blog

Responding to rampant criticism of rising drug prices, pharma giant Eli Lilly will begin selling an authorized generic of its preeminent insulin therapy, Humalog, at half-price.

#47

Caesars Casino Mogul: Health Care Professionals Have a Lot to Learn from Gambling | Blog

At the BrightInsight Ecosystem Event, which explores use cases and best practices in digital health, Harvard Business School Professor Gary Loveman shared some lessons for health care professionals gleaned from his unconventional career path.

#48

New York Times: Administrative Demands Like Electronic Medical Records Terrorizing Doctors | Blog

A New York Times op-ed highlights the problems in American healthcare that are making doctors depressed.

#49

Forget Market Research. | Blog

It’s no surprise that one encounters many veteran journalists in the marketing world: clear and compelling storytelling is invaluable to a brand.

#50

Deep-Tech Startup Novoic Can See Alzheimer’s Earlier Through Natural Language Processing | Blog

For decades, an Alzheimers cure has eluded scientists, who can only recognize the disease once it’s too late.

#52

Johnson & Johnson, Alongside Uber and McDonald’s, Eliminates CMO Role | Blog

The elimination of CMOs at Johnson & Johnson, Uber and McDonalds highlights how marketing technologies are changing marketing at its core.