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#211

Will Wearables Follow the Path of Tablets? | Blog

I’ve written before on my growing skepticism for the future of wearable devices.

#212

900% Jump In Electronic Prescribing | Blog

Let’s just start with the big number: the percent of physicians e-prescribing through an EHR increased from 7% in 2008 to 70% in 2014 (representing ~60% of all new and renewal prescription volume).

#213

Tide - Or Healthcare - At The Push Of A Button | Blog

The hype around the Amazon Dash this week has already proclaimed its push-button ordering to be the height of modern convenience and the first big fiasco of the internet of things.

#214

Solving the VR Crisis | Blog

Feel dizzy or even maybe a bit nauseous every time you put on a virtual reality device?

#215

Google + Wired Alum Take On a Massive Clinical Study | Blog

Iodine.com, the crowd-sourced medication review site founded by former Wired editor Thomas Goetz and former Google engineer Matt Mohebbi, is recruiting participants for a study on the effects of antidepressants.

#216

So, a Patient Walks into a Bar… | Blog

You’ve heard of the genius bar concept.

#217

Better Cards For People Fighting Cancer | Blog

Graphic designer Emily McDowell is a a 15-year survivor of Hodgkin lymphoma.

#218

Customizable Healthcare Delivery | Blog

What’s the toughest part about getting the medical care you need?

#219

The Latino Demographic: Considerations for Pharma Marketers | Blog

(Latinos currently make up 17% of the total population, and is expected to increase to almost 30% by 2050. – Pew) In a recent Forbes article, Nicole Fisher highlights 5 Reasons that Latinos Could Be The Most Powerful Transformation Of The U.S.

#220

FiercePharma: Who's Best at Connecting with "The Worried Well" | Blog

Our latest report on millennials and health has sparked the interest of some key pharmaceutical columnists.

#221

Can Gambling Improve Health? | Blog

It is estimated that last year alone Americans lost $119 billion on gambling.

#222

Beacons for Pharma | Blog

The idea of leveraging beacon technology for pharma clients has been striking a chord with many of our brand teams.

#223

Three Innovative Mobile Medical Apps | Blog

Last week, we looked at the definition of medical device appsand gave some tips on how you can identify which ones to trust.

#224

The Great Generational Divide | Blog

The 2015 Makovsky survey “Pulse of Online Health,” reveals willingness amongst Americans to share health data and leverage new technology in order to better their own health.

#225

I Would Literally Pay You To Stop Smoking | Blog

Pfizer and the American Lung Association have teamed up to create a sort of Kickstarter for kicking the habit.

#226

Facebook, A Healthcare Community? | Blog

With the launch of Apple’s Healthkit, mobile app developers are quickly integrating their technologies with the iOS upgrade.

#227

76% of patients would choose telehealth over human contact | Blog

The rise of digital telehealth is upon us.

#228

From Reactive and Transactional to Proactive and Preventative | Blog

Google has been aggressively going after the healthcare industry of late.

#229

Free Poster: How 18 - 32 Year Olds Think About Health | Blog

Many of you know that we recently published a report with Allidura and Harris Poll called Millennial Mindset: The Worried Well.”

#230

NPs and PAs Want Content From Pharma | Blog

A new “Taking the Pulse” report from Decision Resources shows that people in two of America’s fastest-growing medical professions are eager to partner with pharmaceutical companies to deliver the best patient education resources possible.

#231

Why Mental Health Professionals Want Patient Apps | Blog

A recent study of mental health clinicians shows that 73% would find mobile apps useful in their practice1.

#232

At Your Service: A New Paradigm? | Blog

I read an article last month in MM&M that I can’t seem to shake: “Why Pharma Should Stop Marketing Products and Start Marketing Services”1, written by Zoe Dunn.

#233

Exclusive Report on Millennial Adults and Health | Blog

We’re very excited to be part of the release of an important new perspective on how millennial adults think about health and wellness.

#234

Say Goodbye to Traditional Models of Care | Blog

Our recent millennial report has spurred a lot of thought-provoking conversations and revealing insights.

#235

8 Flipboard Magazines for Healthcare Trends | Blog

The amount of media consumption is at all time highs due to the increasing accessibility we have to the internet.

#236

United Healthcare Speaks People | Blog

Healthcare is typically full of a lot of finger pointing and blame.

#237

Pharma's New Competition: Digital Health | Blog

We’re just a few years away from digital therapies taking on traditional medicines on their own turf: clinical trials, formularies, and prescription pads.

#238

Help wanted: Healthcare marketers | Blog

In Gartner’s Hype Cycle terms (see graph below), Telehealth has journeyed over the peak of inflated expectations, through the trough of disillusionment, and is now heading up the slope of enlightenment toward the plateau of productivity.

#239

Are Wearables Wearing Thin For Doctors? | Blog

Watches, bracelets, necklaces, pins, t-shirts, rings, even socks were on display en masse at CES Digital Health Summit 2015.

#240

Is CES showing us the next dream job for doctors? | Blog

You don’t have to look far these days to find another story of a frustrated physician.