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#181

2015 Trends: Here We Go! | Blog

Well, it’s officially begun: 34 trend watchers* from the U.S. and Europe have weighed in with their picks for the top trends changing expectations (and brand opportunities) in 2015.

#182

3-D Printing Turns Kids into Superheroes | Blog

It’s no secret that 3-D printing is changing the game for many industries—healthcare included.

#183

How Many Things Are You Doing Right Now? | Blog

Matt, Mike and I recently teamed up to build a presentation on ten of the most intriguing trends we’re following right now.

#184

New Physicians Prefer the Digital Experience | Blog

According to a study by CapGemini and Quantia MD, the digital experience of healthcare is growing rapidly, especially among new physicians. 2014 is the digital tipping point where Digital Natives outnumber Digital Immigrants.

#185

SnackStat: Rock, Paper, Digital | Blog

New physicians are steadily tossing out the paper resources for digital channels.

#186

Customers Consume Experiences, Not Products | Blog

Gautam Gulati, Chief Medical and Innovation Officer at Physicians Interactive, was the only speaker at Digital Pharma West to start his slide deck with a burrito.

#187

The Next Era of Healthcare Brand Building | Blog

I had the opportunity to attend the very first Lions Health in Cannes this last weekend.

#188

Voucher ≠ Adherence Program | Blog

You’ve heard the stats.

#189

Mythical Digital | Blog

Is digital healthcare being strong-armed by myths?

#190

Five Emerging Trends in Digital Health | Blog

Malay Gandhi, Managing Director at Rock Health came to Digital Pharma West to help us see the future through the changing investments of big digital health backers.

#191

Creating a VR Experience? | Blog

In creating any experience, there’s an element of storytelling.

#192

Google Aims To Find What Health Looks Like | Blog

In an effort to identify diseases earlier, Google is looking to identify the true definition of what it means to be in good health by using data, their enormous computing resources and an all-star research team led by Dr.

#193

Say Goodbye to Traditional Models of Care | Blog

Our recent millennial report has spurred a lot of thought-provoking conversations and revealing insights.

#194

From Reactive and Transactional to Proactive and Preventative | Blog

Google has been aggressively going after the healthcare industry of late.

#195

NPs and PAs Want Content From Pharma | Blog

A new “Taking the Pulse” report from Decision Resources shows that people in two of America’s fastest-growing medical professions are eager to partner with pharmaceutical companies to deliver the best patient education resources possible.

#196

What's Hot In Technology | Blog

From mobile lung monitoring, to apps that bring doctors to your doorstep, the latest and greatest in technological innovation.

#197

Can Starbucks Teach Us About Patient Engagement? | Blog

Healthcare marketers spend a lot of time developing brand strategies and tactics to differentiate themselves in a saturated marketplace.

#198

Timing Is Vital! | Blog

As Content Marketing World‘s recap of recaps passed through my LinkedIn news feed, I decided to share my own perspective on what we learned at the conference.

#199

The Global Communications Expectation | Blog

Sukh Chugh, Director of Research and Development Informatics Services (RDIS) at Allergan, stepped up to the Digital Pharma West podium to talk about managing global teams as one of the last talks of the day.

#200

Benefits of the Pill Plus Model | Blog

I went to the movies the other day and I was greeted at the ticket counter to discover that I had my own assigned seat.

#201

Pharma's New Competition: Digital Health | Blog

We’re just a few years away from digital therapies taking on traditional medicines on their own turf: clinical trials, formularies, and prescription pads.

#202

Walmart Adding Primary Care Clinics To Select Stores | Blog

The neighborhood drug store is evolving to offer a lot more than flu shots, but it’s not just the corner market who is betting on healthcare convenience.

#203

Steal-Worthy Ideas For Better Healthcare Marketing | Blog

I was chatting with Jeff Giermek about innovation today.

#204

On The Eve Of War: Aggregated Data vs. | Blog

In February, 2011, IBM’s Watson took on two reigning Jeopardy champions and whupped them.

#205

The #1 Thing We Do Online? | Blog

Social media is now the #1 thing we do online.

#206

What's Hot In Technology: 8/21 | Blog

From Mark Cuban’s latest investments, to a pocket-sized emergency room, the latest and greatest in technology.

#207

Mixed App Adoption Rates Among Caregivers | Blog

New research from Parks Associates reveals some interesting information about the usage of care-related apps in the caregiver population.

#208

Healthcare Delivery Testing Starts with Dog Treats and Balloons | Blog

Google’s Project Wing, which aims to deliver goods via self-flying vehicles, has been two years in the making.

#209

Is Patient Portal Usage Low? | Blog

I’m a fan of patient portals.

#210

900% Jump In Electronic Prescribing | Blog

Let’s just start with the big number: the percent of physicians e-prescribing through an EHR increased from 7% in 2008 to 70% in 2014 (representing ~60% of all new and renewal prescription volume).