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Shortages of critical cancer-fighting drugs have impacted 83% of U.S. oncologists in the past six months.* Around the world, doctors are negotiating availability, access and funding for the infusions they most want to prescribe.
2015 Trend Posters | Blog
Want a quick reference to all of the 2015 trends?
Today, everything that can be tracked already is – or will be soon.
2015 Trends: Here We Go! | Blog
Well, it’s officially begun: 34 trend watchers* from the U.S. and Europe have weighed in with their picks for the top trends changing expectations (and brand opportunities) in 2015.
One of the biggest practice-based trends we’re watching was born of a shift in insurer strategy.
Over the last few years, we’ve been watching the development and eventual FDA approval of Proteus’ ingestible sensor for medication management.
One of the most sizable issues with present-day data tracking is that we have every imaginable way of tracking our personal data, but we haven’t figured out a way to make that data improve our lives.
Every week, our contributors send in tons of great finds – from a how a new generation is handling midlife crises, to the radical shifts in how primary care is being delivered around the world, to how mood recognition is creating entirely new experiences in the living room.
Physicians who manage chronic disease are bearers of a seeming endless onslaught of bad news.
From Pencil To Potential | Blog
3 POTENTIAL HEALTH APPLICATIONS OF GRAPHENE – THE STRONGEST, THINNEST AND MOST CONDUCTIVE MATERIAL EVER DEVELOPED.
Today I’ll be speaking at MediaPost’s Diagnosis Digital: Healthcare Marketing In A Multi-Screen Age conference.
I gave a fun talk at an eDTC conference about how marketing teams can uncover new approaches to innovation by looking at the principles that have driven our industry’s scientific innovation for decades.
The BIG Data Motivator | Blog
Adult life, it turns out, is full of lots of things you should do.
The coolest doctor we know just joined AT&T, BMS used four words to poison a competitive launch, all your pills now come in handy to-go packs, the way the internet is organized is changing, clinical trial data has been freed and much more!
You know those wow-worthy statistics that instantly make you rethink a long-held belief about people, healthcare and the connections between them?
I went to the movies the other day and I was greeted at the ticket counter to discover that I had my own assigned seat.
People increasingly expect to be active participants in their healthcare.
Maria Lanza recently reminded us of one of the best stories of technology- and marketing-supported healthcare.
Social vs. | Blog
Guessing the number one category of apps used on tablets is a pretty easy one: games.
In 2014, the American Society of Clinical Oncology (ASCO) released a landmark report about the state of cancer care in America.
SXSW brought us new gadgets and apps galore.
Consult Your Collective | Blog
At the end of almost every drug commercial, you will hear the phrase, “consult your doctor.”
What did the doc say? | Blog
Everyone listens to their doc right?
If you work in healthcare, you’ve probably had your fair share of conversations so mired in TLAs (three letter acronyms) and exclusionary insider lingo (did you know that “idiopathic” is really just a very fancy way of way of saying I don’t know) that even you’ve lost track.
Are Wearables Wearing Thin? | Blog
Brands of all shapes and sizes have tapped into the heavily saturated market of wearable technology.
If you’ve ever talked about pharma marketing with me, you know I’m a big fan of the work UCB has done to support and advocate for patients.
What's Hot In Technology | Blog
From mobile lung monitoring, to apps that bring doctors to your doorstep, the latest and greatest in technological innovation.
Gartner recently predicted that by 2020, developed world life expectancy will increase by 0.5 years due to widespread adoption of wireless health monitoring technology.
We wear a pretty big black hat as an industry.