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Doctors are competitive creatures.
As marketers, we’re always asking one basic question: What do people want right now?
Consult Your Collective | Blog
At the end of almost every drug commercial, you will hear the phrase, “consult your doctor.”
What did the doc say? | Blog
Everyone listens to their doc right?
We wear a pretty big black hat as an industry.
If you work in healthcare, you’ve probably had your fair share of conversations so mired in TLAs (three letter acronyms) and exclusionary insider lingo (did you know that “idiopathic” is really just a very fancy way of way of saying I don’t know) that even you’ve lost track.
Dare to Compare | Blog
Social scientists have found that seeing comparative data is a more effective route to behavior change than making more rules.
When I watched the Apple Keynote last week, it wasn’t the highly media-hyped Apple Watch, but the Apple Pay feature, that caught my attention.
People think the great debate of this decade is about privacy – what we want other people and companies to know about us.
I’ve written before on my growing skepticism for the future of wearable devices.
“The doctor will see you now” has traditionally been followed by a walk down an antiseptic-smelling hallway, with a quick stop at the scale on your way to the paper gown.
The hype around the Amazon Dash this week has already proclaimed its push-button ordering to be the height of modern convenience and the first big fiasco of the internet of things.
FDA Balancing Act | Blog
Ambitious technological innovation and the US healthcare system are two things that do not often logically go together.
Ed Lang, Director of Product Public Relations, gave Digital Pharma West a peek into some of the digital experimentation happening at Genentech.
If you work in the ad industry, you probably know that Cannes Lions is the world’s biggest celebration of creativity in communications.
Palo Alto, California —Connecting doctors and patients using technology is no easy task.
RHS-Quotable Moments | Blog
With all of the impressive, innovative minds at Rock Health you know there would be some quotable moments that would stick with you.
For many of us, the front door to our business is our website.
Solving the VR Crisis | Blog
Feel dizzy or even maybe a bit nauseous every time you put on a virtual reality device?
One shift we’ve been tracking is the pharmacy’s changing role.
The world we live in is constantly bombarded by extraneous messaging.
As healthcare continues its uncompromising pursuit to uncover the most effective patient engagement tactics and strategies, our digital world around us continues to drive the future of how we all connect.
Can Gambling Improve Health? | Blog
It is estimated that last year alone Americans lost $119 billion on gambling.
The rise of digital telehealth is upon us.
Google vs. | Blog
Want to live forever?
HXP recently attended the National Forum on Data and Analytics in Washington, D.C.
2015 Trends: Here We Go! | Blog
Well, it’s officially begun: 34 trend watchers* from the U.S. and Europe have weighed in with their picks for the top trends changing expectations (and brand opportunities) in 2015.
It’s no secret that 3-D printing is changing the game for many industries—healthcare included.
Matt, Mike and I recently teamed up to build a presentation on ten of the most intriguing trends we’re following right now.
According to a study by CapGemini and Quantia MD, the digital experience of healthcare is growing rapidly, especially among new physicians. 2014 is the digital tipping point where Digital Natives outnumber Digital Immigrants.