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#151

Why it matters if your doc's a gamer | Blog

Doctors are competitive creatures.

#152

Pfizer: Answering New Expectations | Blog

As marketers, we’re always asking one basic question: What do people want right now?

#153

Consult Your Collective | Blog

At the end of almost every drug commercial, you will hear the phrase, “consult your doctor.”

#154

What did the doc say? | Blog

Everyone listens to their doc right?

#155

Another "Bad Guy" Is Changing Minds | Blog

We wear a pretty big black hat as an industry.

#156

TEDMED: Speak the language of people, not medicine | Blog

If you work in healthcare, you’ve probably had your fair share of conversations so mired in TLAs (three letter acronyms) and exclusionary insider lingo (did you know that “idiopathic” is really just a very fancy way of way of saying I don’t know) that even you’ve lost track.

#157

Dare to Compare | Blog

Social scientists have found that seeing comparative data is a more effective route to behavior change than making more rules.

#158

Your Wallet Just Became Thinner | Blog

When I watched the Apple Keynote last week, it wasn’t the highly media-hyped Apple Watch, but the Apple Pay feature, that caught my attention.

#159

Coolest Thing You'll Be Afraid to Use | Blog

People think the great debate of this decade is about privacy – what we want other people and companies to know about us.

#160

Will Wearables Follow the Path of Tablets? | Blog

I’ve written before on my growing skepticism for the future of wearable devices.

#161

Patient Experience At All the New Points of Care | Blog

“The doctor will see you now” has traditionally been followed by a walk down an antiseptic-smelling hallway, with a quick stop at the scale on your way to the paper gown.

#162

Tide - Or Healthcare - At The Push Of A Button | Blog

The hype around the Amazon Dash this week has already proclaimed its push-button ordering to be the height of modern convenience and the first big fiasco of the internet of things.

#163

FDA Balancing Act | Blog

Ambitious technological innovation and the US healthcare system are two things that do not often logically go together.

#164

Real Community Collaboration at Genentech | Blog

Ed Lang, Director of Product Public Relations, gave Digital Pharma West a peek into some of the digital experimentation happening at Genentech.

#165

Special Report: All the Best from Lions Health | Blog

If you work in the ad industry, you probably know that Cannes Lions is the world’s biggest celebration of creativity in communications.

#166

Creating a HIPAA Compliant App Just Got Easier | Blog

Palo Alto, California —Connecting doctors and patients using technology is no easy task.

#167

RHS-Quotable Moments | Blog

With all of the impressive, innovative minds at Rock Health you know there would be some quotable moments that would stick with you.

#168

The Fast and The (Mobile) Friendly | Blog

For many of us, the front door to our business is our website.

#169

Solving the VR Crisis | Blog

Feel dizzy or even maybe a bit nauseous every time you put on a virtual reality device?

#170

Pharmacies Want Patient Input | Blog

One shift we’ve been tracking is the pharmacy’s changing role.

#171

Irrelevant Information Overload | Blog

The world we live in is constantly bombarded by extraneous messaging.

#172

Go Mobile: The Future of Patient Engagement (Infographic) | Blog

As healthcare continues its uncompromising pursuit to uncover the most effective patient engagement tactics and strategies, our digital world around us continues to drive the future of how we all connect.

#173

Can Gambling Improve Health? | Blog

It is estimated that last year alone Americans lost $119 billion on gambling.

#174

76% of patients would choose telehealth over human contact | Blog

The rise of digital telehealth is upon us.

#175

Google vs. | Blog

Want to live forever?

#176

Special Report: Data and Analytics | Blog

HXP recently attended the National Forum on Data and Analytics in Washington, D.C.

#177

2015 Trends: Here We Go! | Blog

Well, it’s officially begun: 34 trend watchers* from the U.S. and Europe have weighed in with their picks for the top trends changing expectations (and brand opportunities) in 2015.

#178

3-D Printing Turns Kids into Superheroes | Blog

It’s no secret that 3-D printing is changing the game for many industries—healthcare included.

#179

How Many Things Are You Doing Right Now? | Blog

Matt, Mike and I recently teamed up to build a presentation on ten of the most intriguing trends we’re following right now.

#180

New Physicians Prefer the Digital Experience | Blog

According to a study by CapGemini and Quantia MD, the digital experience of healthcare is growing rapidly, especially among new physicians. 2014 is the digital tipping point where Digital Natives outnumber Digital Immigrants.