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#91

Experience starts with everyday objects | Blog

One of our favorite collaborators is Kelly Macaulay – she’s an architect of brand experience with GSW, but has also build social strategies with a top-five digital firm and pulled some serious heart strings at American Greetings.

#92

Forget mobile, the future may be furniture | Blog

If there’s one person almost everyone in pharmaceutical marketing has met, it’s David Rose.

#93

New medical research starts with worried search | Blog

A study published this month in JAMA shows how scientists can use our aggregated search engine queries to detect unreported prescription drug side effects and drug-drug interactions before they are found by the Food and Drug Administration’s warning system.

#94

Cough, sore throat and a better experience | Blog

An app isn’t right for every brand, but when it is right, it can be really powerful.

#95

The most powerful word in healthcare: BECAUSE | Blog

This is the simplest research project you’ll read about all week.

#96

Download this and call me in the morning | Blog

One of the few places we still get homework as adults is the doctor’s office.

#97

Think small: The individual experience of care | Blog

The challenges we have to solve in healthcare are enormous: an epidemic of chronic disease, inequity in care, a rapidly aging population, the list goes on and on.

#98

Is healthcare the new processed food? | Blog

In 2004, Morgan Spurlock made reforming the fast food industry his personal mission.

#99

Maybe we need more terrible experiences in health | Blog

Some of the boldest innovators in health found inspiration in their own horrible experiences inside the system.

#100

What is customer experience in healthcare? | Blog

Enter your typical American hospital.

#101

Crowd funding comes to cancer care | Blog

If you’ve ever supported a friend or family member fighting cancer or another acute, life-changing disease, you probably know about CarePages and CaringBridge.

#102

Patients want a (download) recommendation | Blog

Not long ago, a client described a particular patient type to me.

#103

How MOOCs could empower the newly diagnosed | Blog

MOOCs have disrupted the elite world of higher education.

#104

Formality impedes communication | Blog

We were talking this weekend about what it would be like if every product had to list its risk information the way pharmaceuticals do.

#105

Enough with the gardening grandma pictures already | Blog

When the futurists at Ford started work on their first-ever trends report, they were looking for insights into what may influence consumers’ values, attitudes and behaviors in the coming year.

#106

What has healthcare done for - or to - you? | Blog

Here’s what we know: a great experience with a healthcare provider, institution or even brand can help you be more successful.

#107

How ad hoc experimentation is changing the system | Blog

A few weeks ago, Seth Godin wrote a fairly-hilarious post about what organizations can learn from airports.

#108

A new approach to fighting drug shortages | Blog

Shortages of critical cancer-fighting drugs have impacted 83% of U.S. oncologists in the past six months.* Around the world, doctors are negotiating availability, access and funding for the infusions they most want to prescribe.

#109

Trend: Rise of real world data and the new KOL | Blog

One of the biggest practice-based trends we’re watching was born of a shift in insurer strategy.

#110

Pfizer asked Boomers to change the world (again) | Blog

As an industry, the worst is behind us.

#111

mHealth for seniors - sooner than you think | Blog

In almost every region around the world, you can find some version of “The mHealth Report.”

#112

Fun signs beat finger-wagging commands | Blog

Nobody gets human motivation like Dan Pink.

#113

Zeo: The big ugly retainer of self trackers | Blog

The readers and writers over at MobiHealthNews and elsewhere have been talking about Zeo shutting its doors.

#114

Only 3% of people are perfect. | Blog

The Centers for Disease Control and Prevention recently questioned over 350,000 people about their body mass index, cholesterol levels, fruit and vegetable consumption, and more.

#115

Using good news to change the conversation | Blog

Physicians who manage chronic disease are bearers of a seeming endless onslaught of bad news.

#116

Veterans, iPads and the future of medicine | Blog

Telehealth was once the topic of futuristic videos.

#117

Video that captures attention and changes minds | Blog

It seems wrong to start this post with a bunch of words since it’s all about how the time we spend with video is much more valuable.

#118

Earning smiles, tears and goosebumps | Blog

When I walked into a recent leadership meeting, I found two things on my chair: a copy of the Harvard Business Review (the one with the Advertising Analytics article on the cover) and a hardback of Unconscious Branding by Douglas Van Praet.

#119

The thin line between denial and hope | Blog

Amanda Bennett is a Pulitzer Prize-winning journalist and author of The Cost of Hope.

#120

How will human connections survive technology? | Blog

Over dinner last night, some colleagues compared their families by level of device and technology addiction.