Your search matched 424 results
David Reim, Chief Product Officer at DMD, started his #efpphilly talk with the big question: why are sales reps still the gold standard of physician engagement?
In 2004, Morgan Spurlock made reforming the fast food industry his personal mission.
Here’s what we know: a great experience with a healthcare provider, institution or even brand can help you be more successful.
When I walked into a recent leadership meeting, I found two things on my chair: a copy of the Harvard Business Review (the one with the Advertising Analytics article on the cover) and a hardback of Unconscious Branding by Douglas Van Praet.
This post was inspired by a little YouTube war: colleagues taking turns (and butting heads) showing the videos that inspire them.
An app isn’t right for every brand, but when it is right, it can be really powerful.
The challenges we have to solve in healthcare are enormous: an epidemic of chronic disease, inequity in care, a rapidly aging population, the list goes on and on.
The Centers for Disease Control and Prevention recently questioned over 350,000 people about their body mass index, cholesterol levels, fruit and vegetable consumption, and more.
You’ve probably sat in meetings like I have where people, with the best of intentions, reduce a customer down to a failure, a stereotype of their limitations.
In almost every region around the world, you can find some version of “The mHealth Report.”
Amanda Bennett is a Pulitzer Prize-winning journalist and author of The Cost of Hope.
Over dinner last night, some colleagues compared their families by level of device and technology addiction.
I went to YouTube this morning to watch the newest Samsung Galaxy commercial, hoping it would be as funny as my husband promised.
Live From Lions Health: The hardest thing to do is to change human behavior.
Not long ago, a client described a particular patient type to me.
One Fall day, in the big open ballroom of one Hilton or another, eight conference speakers took turns answering a seemingly simple question: how do we engage these new digitally-empowered healthcare consumers?
This is by far the most submitted HxP story ever.
By the end of a typical week, my Outlook calendar looks like the bitter end of a Tetris game with meetings stacked two and three deep in any given hour.
Wrapping up your week?
Let’s kick off this week with a ton of the great finds our contributors have sent in.
Join a brainstorm – any brainstorm – in this industry and you’ll hear at least one person say something like this: If people only knew (this critical piece of health information), I’m sure they’d change their behavior.
A study published this month in JAMA shows how scientists can use our aggregated search engine queries to detect unreported prescription drug side effects and drug-drug interactions before they are found by the Food and Drug Administration’s warning system.
It’s not often that a social media strategy idea really goes viral – let alone gets 752 million social impressions, tens of thousands of interactions, international media coverage and a letter from the FDA.
Battling Physician Shortages | Blog
Our aging population is creating new healthcare demands–new demands that require more physicians and more expert opinions at the point of care than ever before.
Doctors are competitive creatures.
We covered an entire room with ideas.
This week marked MediaPost’s first Marketing Health conference.
One of our favorite collaborators is Kelly Macaulay – she’s an architect of brand experience with GSW, but has also build social strategies with a top-five digital firm and pulled some serious heart strings at American Greetings.
SnackStat: Must See YouTube? | Blog
Searching to reach that every popular 18-34 yrs. demographic?