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One of our favorite collaborators is Kelly Macaulay – she’s an architect of brand experience with GSW, but has also build social strategies with a top-five digital firm and pulled some serious heart strings at American Greetings.
If there’s one person almost everyone in pharmaceutical marketing has met, it’s David Rose.
A study published this month in JAMA shows how scientists can use our aggregated search engine queries to detect unreported prescription drug side effects and drug-drug interactions before they are found by the Food and Drug Administration’s warning system.
An app isn’t right for every brand, but when it is right, it can be really powerful.
This is the simplest research project you’ll read about all week.
One of the few places we still get homework as adults is the doctor’s office.
The challenges we have to solve in healthcare are enormous: an epidemic of chronic disease, inequity in care, a rapidly aging population, the list goes on and on.
In 2004, Morgan Spurlock made reforming the fast food industry his personal mission.
Some of the boldest innovators in health found inspiration in their own horrible experiences inside the system.
Enter your typical American hospital.
If you’ve ever supported a friend or family member fighting cancer or another acute, life-changing disease, you probably know about CarePages and CaringBridge.
Not long ago, a client described a particular patient type to me.
MOOCs have disrupted the elite world of higher education.
We were talking this weekend about what it would be like if every product had to list its risk information the way pharmaceuticals do.
When the futurists at Ford started work on their first-ever trends report, they were looking for insights into what may influence consumers’ values, attitudes and behaviors in the coming year.
Here’s what we know: a great experience with a healthcare provider, institution or even brand can help you be more successful.
A few weeks ago, Seth Godin wrote a fairly-hilarious post about what organizations can learn from airports.
Shortages of critical cancer-fighting drugs have impacted 83% of U.S. oncologists in the past six months.* Around the world, doctors are negotiating availability, access and funding for the infusions they most want to prescribe.
One of the biggest practice-based trends we’re watching was born of a shift in insurer strategy.
As an industry, the worst is behind us.
In almost every region around the world, you can find some version of “The mHealth Report.”
Nobody gets human motivation like Dan Pink.
The readers and writers over at MobiHealthNews and elsewhere have been talking about Zeo shutting its doors.
The Centers for Disease Control and Prevention recently questioned over 350,000 people about their body mass index, cholesterol levels, fruit and vegetable consumption, and more.
Physicians who manage chronic disease are bearers of a seeming endless onslaught of bad news.
Telehealth was once the topic of futuristic videos.
It seems wrong to start this post with a bunch of words since it’s all about how the time we spend with video is much more valuable.
When I walked into a recent leadership meeting, I found two things on my chair: a copy of the Harvard Business Review (the one with the Advertising Analytics article on the cover) and a hardback of Unconscious Branding by Douglas Van Praet.
Amanda Bennett is a Pulitzer Prize-winning journalist and author of The Cost of Hope.
Over dinner last night, some colleagues compared their families by level of device and technology addiction.