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#91

Identifying HCPs by Name at Your Website | Blog

David Reim, Chief Product Officer at DMD, started his #efpphilly talk with the big question: why are sales reps still the gold standard of physician engagement?

#92

Is healthcare the new processed food? | Blog

In 2004, Morgan Spurlock made reforming the fast food industry his personal mission.

#93

What has healthcare done for - or to - you? | Blog

Here’s what we know: a great experience with a healthcare provider, institution or even brand can help you be more successful.

#94

Earning smiles, tears and goosebumps | Blog

When I walked into a recent leadership meeting, I found two things on my chair: a copy of the Harvard Business Review (the one with the Advertising Analytics article on the cover) and a hardback of Unconscious Branding by Douglas Van Praet.

#95

The future of healthcare looks … chilly | Blog

This post was inspired by a little YouTube war: colleagues taking turns (and butting heads) showing the videos that inspire them.

#96

Cough, sore throat and a better experience | Blog

An app isn’t right for every brand, but when it is right, it can be really powerful.

#97

Think small: The individual experience of care | Blog

The challenges we have to solve in healthcare are enormous: an epidemic of chronic disease, inequity in care, a rapidly aging population, the list goes on and on.

#98

Only 3% of people are perfect. | Blog

The Centers for Disease Control and Prevention recently questioned over 350,000 people about their body mass index, cholesterol levels, fruit and vegetable consumption, and more.

#99

Empathy, disgust and experience in the ER | Blog

You’ve probably sat in meetings like I have where people, with the best of intentions, reduce a customer down to a failure, a stereotype of their limitations.

#100

mHealth for seniors - sooner than you think | Blog

In almost every region around the world, you can find some version of “The mHealth Report.”

#101

The thin line between denial and hope | Blog

Amanda Bennett is a Pulitzer Prize-winning journalist and author of The Cost of Hope.

#102

How will human connections survive technology? | Blog

Over dinner last night, some colleagues compared their families by level of device and technology addiction.

#103

Stop buying ads for people to skip | Blog

I went to YouTube this morning to watch the newest Samsung Galaxy commercial, hoping it would be as funny as my husband promised.

#104

Three Creative Nudges from Cannes | Blog

Live From Lions Health: The hardest thing to do is to change human behavior.

#105

Patients want a (download) recommendation | Blog

Not long ago, a client described a particular patient type to me.

#106

The doctor you choose makes all the difference | Blog

One Fall day, in the big open ballroom of one Hilton or another, eight conference speakers took turns answering a seemingly simple question: how do we engage these new digitally-empowered healthcare consumers?

#107

Picture this: Lots of seeping, icky wounds | Blog

This is by far the most submitted HxP story ever.

#108

2015 Consumer Trends: New Report | Blog

It’s here!

#109

How Social Business Is Changing Experience at Teva | Blog

By the end of a typical week, my Outlook calendar looks like the bitter end of a Tetris game with meetings stacked two and three deep in any given hour.

#110

HxP Picks: Gaming, NFC, caregiving, more | Blog

Wrapping up your week?

#111

HxP Picks: personal stories, new strategies | Blog

Let’s kick off this week with a ton of the great finds our contributors have sent in.

#112

Designing healthcare people want to keep | Blog

Join a brainstorm – any brainstorm – in this industry and you’ll hear at least one person say something like this: If people only knew (this critical piece of health information), I’m sure they’d change their behavior.

#113

New medical research starts with worried search | Blog

A study published this month in JAMA shows how scientists can use our aggregated search engine queries to detect unreported prescription drug side effects and drug-drug interactions before they are found by the Food and Drug Administration’s warning system.

#114

DPE15: Strategy Behind the Kim Kardashian Post | Blog

It’s not often that a social media strategy idea really goes viral – let alone gets 752 million social impressions, tens of thousands of interactions, international media coverage and a letter from the FDA.

#115

Battling Physician Shortages | Blog

Our aging population is creating new healthcare demands–new demands that require more physicians and more expert opinions at the point of care than ever before.

#116

Why it matters if your doc's a gamer | Blog

Doctors are competitive creatures.

#117

2014 Marketing Trends: Exclusive iBook | Blog

We covered an entire room with ideas.

#118

40 Ideas from MediaPost Marketing Health | Blog

This week marked MediaPost’s first Marketing Health conference.

#119

Experience starts with everyday objects | Blog

One of our favorite collaborators is Kelly Macaulay – she’s an architect of brand experience with GSW, but has also build social strategies with a top-five digital firm and pulled some serious heart strings at American Greetings.

#120

SnackStat: Must See YouTube? | Blog

Searching to reach that every popular 18-34 yrs. demographic?