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Healthcare truths are personal and can be really challenging to uncover.
The amount of time that physicians are able to share with patients is in constant jeopardy.
This post was inspired by a little YouTube war: colleagues taking turns (and butting heads) showing the videos that inspire them.
The challenges we have to solve in healthcare are enormous: an epidemic of chronic disease, inequity in care, a rapidly aging population, the list goes on and on.
Earlier this summer, I had a great conversation with Matt Cash, an ambitious innovator who has designed everything from better sales tools to more addictive sports fantasy games.
For years, the goal of investing in better, more desirable pharmacies seemed to be in making them smaller.
When you wander the vast exhibit halls at CES 2015, it feels like you’ve been transported into some future Grand Bazaar of Istanbul, circa 2050.
What if changing just one thing would improve communication between doctors and patients, help lawmakers make better decisions, and even improve funding for science?
Apple is specifically targeting the healthcare industry with the launch of their new Apple Watch along with their Healthkit framework to track and store your health data.
If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings.
SnackStat: Must See YouTube? | Blog
Searching to reach that every popular 18-34 yrs. demographic?
Live From Lions Health: What better way to kickoff a conference on creativity in healthcare than hearing from someone who faced big, difficult challenges and used resilience and imagination to overcome them?
Here’s a fantastic little case study of our Let’s Play trend in action (see Digital Trend #6).
New Ads for New Era | Blog
This week, two of the world’s biggest digital players started unveiling new ad units and approaches designed for how we use digital tools right now.
I’ve spent most of my career specializing in digital and innovation, but one of the most memorable tactics I ever worked on was an envelope.
The cover of this week’s Time magazine reads “Can Google Solve Death?
Ask a room at Lions Health who believes they’ll live to 80 years old?
Monique Levy, Vice President of Research at Decision Resources Group shared a whirlwind of research and ideas about the new tensions and needs in healthcare.
From Instinct to Evidence | Blog
I had the pleasure of joining Patrick Richard on the #efpphilly stage today to talk about a new path for innovation in pharmaceutical marketing.
Tony Hsieh makes no small plans.
More and more of us are caring for a loved one with a serious health issue.
Daniel Seewald is the Director of Worldwide Innovation at Pfizer.
We’re excited to share our top eight predictions on the big shifts that will change expectations for healthcare marketing and communications in 2014.
2015 Trend Posters | Blog
Want a quick reference to all of the 2015 trends?
Chantal Kolber, Director of Digital Sales and Strategy at Wolters Kluwer, said that pharmaceutical brands are the original content marketers.
What if a child could learn how to manage her diabetes from her teddy bear?
I Hope I Get Old! | Blog
Pfizer showed people two sets of portraits: the first, smiling people in their 30s; the second, smiling people in their 70s.
Ryan Quigley, Vice President, Immunology, Global Marketing, and Bruce Henderson, Chief Creative Officer at Jack Morton Worldwide, took the stage at Cannes to talk about ways to build brands through brand experience.
If you’re like us, the bottom of your inbox is usually cluttered with emails you really mean to get back to, including lots of newsletters and alerts full of great research and insight.
Who is your gynecologist?