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What if a child could learn how to manage her diabetes from her teddy bear?
Live From Lions Health: The awards stage last night was crowded with winners accepting Lions for video work that moved the audience with laughter, tears and surprise.
Live From Lions Health: What better way to kickoff a conference on creativity in healthcare than hearing from someone who faced big, difficult challenges and used resilience and imagination to overcome them?
Live From Lions Health: Walking around the exhibit hall at Lions Health, I was surprised to see a familiar snack on the wall: Tostitos.
As members of the innovation team at GSW, we do a lot of ideation about patient experience.
Being alone is an increasingly important dynamic in healthcare.
When you wander the vast exhibit halls at CES 2015, it feels like you’ve been transported into some future Grand Bazaar of Istanbul, circa 2050.
This post was inspired by a little YouTube war: colleagues taking turns (and butting heads) showing the videos that inspire them.
It’s a ghost!
Matt Anthony from Y&R has had an incredible career; one that earned him a spot on the Cannes stage.
Every 73 days the amount of patient data doubles.
Healthcare truths are personal and can be really challenging to uncover.
What if you wanted a box of cereal right now?
Novartis' New Strategy | Blog
Last year’s bet on Google’s passive glucose-sensing contact lens was an important one for the appetite for risk and innovation at Novartis.
The cover of this week’s Time magazine reads “Can Google Solve Death?
10 Cloverfield Lane is one of the movies featured on both Delta and Virgin Atlantic this month – so no surprise that so many Cannes attendees were primed and ready to hear this morning’s McCann Health presentation with Dan Trachtenberg, the film’s director.
Ryan Quigley, Vice President, Immunology, Global Marketing, and Bruce Henderson, Chief Creative Officer at Jack Morton Worldwide, took the stage at Cannes to talk about ways to build brands through brand experience.
Ben Sawyer, one of the original advocates for using games to improve competency and outcomes in health, described the problem we’re up against in six simple words: “The interface of healthcare is broken.”
Chantal Kolber, Director of Digital Sales and Strategy at Wolters Kluwer, said that pharmaceutical brands are the original content marketers.
If you’re like us, the bottom of your inbox is usually cluttered with emails you really mean to get back to, including lots of newsletters and alerts full of great research and insight.
David Blair, Head of Health at Google, came to #efpphilly to talk about nothing less than the fusion of our digital and human lives.
Live From Lions Health: In this era of acceleration, everyone wants more ideas faster.
I recently joined five colleagues and hundreds of collaborators for a conference focused on how our industry can be a more trusted partner to patients, advocates and the HCPs involved in their care.
I’ve heard through many marketing expert channels that the email newsletter is dead.
Live From Lions Health: Fiona Olivier, Head of Public Affairs in Europe and Canada at Abbvie, shared three specific examples of how Abbvie is identifying challenges in the healthcare system and building partnerships to effect rapid, meaningful change.
It’s always nice to see standout marketing from the pharmaceutical industry featured in the advertising press.
I borrowed this little gem from the bulletin board in my office.
Live From Lions Health: In healthcare, we talk a lot about adherence.
New Ads for New Era | Blog
This week, two of the world’s biggest digital players started unveiling new ad units and approaches designed for how we use digital tools right now.
You Have 99 Seconds. | Blog
Let’s start with the biggest number: 10 minutes.