Your search matched 424 results
Live from Cannes Lions: A diabetes brand won gold for a simple radio spot that brilliantly blended pop culture and life with diabetes.
Live from Cannes Lions: Health brands are rethinking how they connect with people – and pets – through new approaches to content.
Live from Cannes Lions: What better place to talk about life-change creativity than in the pharma short list showcase at Cannes?
Showing people their power | Blog
Live from Cannes Lions: Four brands that are showing people exactly how they can help tackle big health challenges – one person at a time.
Live from Cannes Lions: 9 people living with cancer + 6 months in their homes and lives = a story that shows it is possible to find a new normal
Live from Cannes Lions: What could make being sick better?
Live from Cannes Lions: A complex treatment requires incredibly simple support.
Live from Cannes Lions: Merck wants to make healthcare brands irresistible by creating experiences that consumers stop, watch and engage, even in low-interest categories.
How an Idea Becomes a Cure | Blog
You’ve seen the headlines and heard the candidates pounding their podiums.
Why do you Choose a Doctor? | Blog
In a recent article by the executive chairman of Vitals, Mitch Rothschild wrote about what is being done to measure the quality in healthcare, but more specifically how that effects patients.
Being a patient – it’s a job no one wants and almost no one is prepared for.
Live from Cannes Lions Health: P&G and Thrive Global launched a new initiative: they’ll be working across six of their well-known brands to bring habit-stacking to consumers, helping to move their products from part of everyday mindless routines to something more meaningful.
Live from Cannes Lions Health: Andrew Barraclough, Vice President of Global Design and Innovation at GlaxoSmithKline, is committed to making design a powerful partner for change in every aspect of customer experience.
I gave a fun talk at an eDTC conference about how marketing teams can uncover new approaches to innovation by looking at the principles that have driven our industry’s scientific innovation for decades.
Live from Cannes Lions Health: Frank Mazzola, Chief Creative Officer at 21GRAMS, and Suha Patel, Marketing Principal at Genentech, take us into a campaign created for people living with hemophilia.
Live from Cannes Lions Health: One of the major themes in life-changing creativity at Cannes Lions this year is campaigns and programs invested in everyday support.
Live from Cannes Lions Health: Discussions about health usually happen in carefully controlled environments, full of hushed tones and antiseptic smells.
Live from Cannes Lions Health: This year, we learned one thing for sure: health is everyone’s business.
The Pharma Playlist | Blog
Live from Cannes Lions Health: It wasn’t just the super-exclusive Spotify party rocking at Cannes Lions.
Live from Cannes Lions Health: The history of healthcare communications is full of directives about what we should do or even have to do.
Live from Cannes Lions Health: Every year, at shows like this one, there are a few campaigns that just surprise and delight.
We are thrilled to share with you the second part of our two-part series on millennials.
In a recent study of over 2400 nurses, Wolters Kluwer found that 83% of professional nurses own a smartphone and two-thirds use mobile devices for professional purposes at work.
Trends Changing Healthcare | Blog
Live from Cannes Lions Health: Andrea Bell, Director of Insight and Executive Editor at WGSN, shared her perspective on the top five trends changing healthcare.
The Ultimate Creative Act | Blog
Live from Cannes Lions Health: The first day of Cannes Lions kicked off with a quote from the famous Bill Bernbach: “All of us who professionally use the mass media are the shapers of society.
Roughly 1 billion doctor’s office visits occur each year.
As many of us are in the throws of planning and executing trade shows in the coming months, I thought this study from Freeman XP might come in handy.
Healthcare is typically full of a lot of finger pointing and blame.
We’re excited to begin releasing our 2015 trends reports.
In 2014, the American Society of Clinical Oncology (ASCO) released a landmark report about the state of cancer care in America.