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#361

The radio spot that won at Cannes | Blog

Live from Cannes Lions: A diabetes brand won gold for a simple radio spot that brilliantly blended pop culture and life with diabetes.

#362

Invest in more powerful, provocative publishing | Blog

Live from Cannes Lions: Health brands are rethinking how they connect with people – and pets – through new approaches to content.

#363

Pharma brands short-listing at Cannes | Blog

Live from Cannes Lions: What better place to talk about life-change creativity than in the pharma short list showcase at Cannes?

#364

Showing people their power | Blog

Live from Cannes Lions: Four brands that are showing people exactly how they can help tackle big health challenges – one person at a time.

#365

Inspiration in Pfizer's This Is Living With Cancer | Blog

Live from Cannes Lions: 9 people living with cancer + 6 months in their homes and lives = a story that shows it is possible to find a new normal

#366

What if we innovated for grown-ups like we do for kids? | Blog

Live from Cannes Lions: What could make being sick better?

#367

Complete mobile support for ALS patients and partners | Blog

Live from Cannes Lions: A complex treatment requires incredibly simple support.

#368

Bringing the power of love to healthcare brands | Blog

Live from Cannes Lions: Merck wants to make healthcare brands irresistible by creating experiences that consumers stop, watch and engage, even in low-interest categories.

#369

How an Idea Becomes a Cure | Blog

You’ve seen the headlines and heard the candidates pounding their podiums.

#370

Why do you Choose a Doctor? | Blog

In a recent article by the executive chairman of Vitals, Mitch Rothschild wrote about what is being done to measure the quality in healthcare, but more specifically how that effects patients.

#371

Infographic: The Impact of Health Literacy | Blog

Being a patient – it’s a job no one wants and almost no one is prepared for.

#372

Too-Small-To-Fail Steps To De-Stress | Blog

Live from Cannes Lions Health: P&G and Thrive Global launched a new initiative: they’ll be working across six of their well-known brands to bring habit-stacking to consumers, helping to move their products from part of everyday mindless routines to something more meaningful.

#373

From Design Thinking To Design Linking | Blog

Live from Cannes Lions Health: Andrew Barraclough, Vice President of Global Design and Innovation at GlaxoSmithKline, is committed to making design a powerful partner for change in every aspect of customer experience.

#374

Video: Transforming Healthcare Marketing | Blog

I gave a fun talk at an eDTC conference about how marketing teams can uncover new approaches to innovation by looking at the principles that have driven our industry’s scientific innovation for decades.

#375

The Value Of Entertainment In Pharma | Blog

Live from Cannes Lions Health: Frank Mazzola, Chief Creative Officer at 21GRAMS, and Suha Patel, Marketing Principal at Genentech, take us into a campaign created for people living with hemophilia.

#376

Everyday Support That Changes Lives | Blog

Live from Cannes Lions Health: One of the major themes in life-changing creativity at Cannes Lions this year is campaigns and programs invested in everyday support.

#377

Taking Healthcare to The Streets | Blog

Live from Cannes Lions Health: Discussions about health usually happen in carefully controlled environments, full of hushed tones and antiseptic smells.

#378

The Best Of Cannes Lions Health | Blog

Live from Cannes Lions Health: This year, we learned one thing for sure: health is everyone’s business.

#379

The Pharma Playlist | Blog

Live from Cannes Lions Health: It wasn’t just the super-exclusive Spotify party rocking at Cannes Lions.

#380

From Do The Right Thing To Do The Easy Thing | Blog

Live from Cannes Lions Health: The history of healthcare communications is full of directives about what we should do or even have to do.

#381

I Never Expected To See That There | Blog

Live from Cannes Lions Health: Every year, at shows like this one, there are a few campaigns that just surprise and delight.

#382

Exclusive Report: Engaging The Worried Well | Blog

We are thrilled to share with you the second part of our two-part series on millennials.

#383

Nurses Increasingly Looking At Small Screens | Blog

In a recent study of over 2400 nurses, Wolters Kluwer found that 83% of professional nurses own a smartphone and two-thirds use mobile devices for professional purposes at work.

#384

Trends Changing Healthcare | Blog

Live from Cannes Lions Health: Andrea Bell, Director of Insight and Executive Editor at WGSN, shared her perspective on the top five trends changing healthcare.

#385

The Ultimate Creative Act | Blog

Live from Cannes Lions Health: The first day of Cannes Lions kicked off with a quote from the famous Bill Bernbach: “All of us who professionally use the mass media are the shapers of society.

#386

Curtailing Unnecessary Office Visits | Blog

Roughly 1 billion doctor’s office visits occur each year.

#387

Social Media for In-Person Events | Blog

As many of us are in the throws of planning and executing trade shows in the coming months, I thought this study from Freeman XP might come in handy.

#388

United Healthcare Speaks People | Blog

Healthcare is typically full of a lot of finger pointing and blame.

#389

2015 Marketing Trends: New Report | Blog

We’re excited to begin releasing our 2015 trends reports.

#390

Growing Number of Cancer Patients are Finding Limited Access to Care | Blog

In 2014, the American Society of Clinical Oncology (ASCO) released a landmark report about the state of cancer care in America.