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#361

From Do The Right Thing To Do The Easy Thing | Blog

Live from Cannes Lions Health: The history of healthcare communications is full of directives about what we should do or even have to do.

#362

Prescription Video Game? | Blog

Akili Interactive Labs doesn’t develop medicines or molecules, but it’s still hoping to earn a prescription.

#363

I Never Expected To See That There | Blog

Live from Cannes Lions Health: Every year, at shows like this one, there are a few campaigns that just surprise and delight.

#364

The radio spot that won at Cannes | Blog

Live from Cannes Lions: A diabetes brand won gold for a simple radio spot that brilliantly blended pop culture and life with diabetes.

#365

Experiments in creativity | Blog

Live from Cannes Lions: Can you joke about death?

#366

The Pharma Playlist | Blog

Live from Cannes Lions Health: It wasn’t just the super-exclusive Spotify party rocking at Cannes Lions.

#367

Unbreakables brings the world stories that heal | Blog

Live at Cannes Lions: It all started right here at Cannes.

#368

Complete mobile support for ALS patients and partners | Blog

Live from Cannes Lions: A complex treatment requires incredibly simple support.

#369

J&J's reinvention in the age of skepticism | Blog

Live from Cannes Lions: Rebuilding trust takes time and transformation.

#370

What if we innovated for grown-ups like we do for kids? | Blog

Live from Cannes Lions: What could make being sick better?

#371

A World With More Effective Prescriptions | Blog

23andMe, started as an innovative, yet simple, take-home DNA sample pack.

#372

Invest in more powerful, provocative publishing | Blog

Live from Cannes Lions: Health brands are rethinking how they connect with people – and pets – through new approaches to content.

#373

Examples of how leaders are helping patients start conversations | Blog

Live from Cannes Lions: The Cannes short list is filled with new ways healthcare leaders are giving patients a voice – sometimes quite literally – with tech, language and tools.

#374

Pharma brands short-listing at Cannes | Blog

Live from Cannes Lions: What better place to talk about life-change creativity than in the pharma short list showcase at Cannes?

#375

Showing people their power | Blog

Live from Cannes Lions: Four brands that are showing people exactly how they can help tackle big health challenges – one person at a time.

#376

Inspiration in Pfizer's This Is Living With Cancer | Blog

Live from Cannes Lions: 9 people living with cancer + 6 months in their homes and lives = a story that shows it is possible to find a new normal

#377

2018 Lions Health: All The Highlights From Cannes | Blog

We collected all our favorite short-listed creative, big ideas, and highlights from individual talks in 14 posts.

#378

Nurses Increasingly Looking At Small Screens | Blog

In a recent study of over 2400 nurses, Wolters Kluwer found that 83% of professional nurses own a smartphone and two-thirds use mobile devices for professional purposes at work.

#379

Trends Changing Healthcare | Blog

Live from Cannes Lions Health: Andrea Bell, Director of Insight and Executive Editor at WGSN, shared her perspective on the top five trends changing healthcare.

#380

Too-Small-To-Fail Steps To De-Stress | Blog

Live from Cannes Lions Health: P&G and Thrive Global launched a new initiative: they’ll be working across six of their well-known brands to bring habit-stacking to consumers, helping to move their products from part of everyday mindless routines to something more meaningful.

#381

The Ultimate Creative Act | Blog

Live from Cannes Lions Health: The first day of Cannes Lions kicked off with a quote from the famous Bill Bernbach: “All of us who professionally use the mass media are the shapers of society.

#382

The Best Of Cannes Lions Health | Blog

Live from Cannes Lions Health: This year, we learned one thing for sure: health is everyone’s business.

#384

Bringing the power of love to healthcare brands | Blog

Live from Cannes Lions: Merck wants to make healthcare brands irresistible by creating experiences that consumers stop, watch and engage, even in low-interest categories.

#385

Pharma Creating Startups for Innovation | Blog

Genentech is a company we’ve covered quite a few times for their innovative experiences and general attitude toward healthcare.

#386

Social Media for In-Person Events | Blog

As many of us are in the throws of planning and executing trade shows in the coming months, I thought this study from Freeman XP might come in handy.

#387

How an Idea Becomes a Cure | Blog

You’ve seen the headlines and heard the candidates pounding their podiums.

#388

From Design Thinking To Design Linking | Blog

Live from Cannes Lions Health: Andrew Barraclough, Vice President of Global Design and Innovation at GlaxoSmithKline, is committed to making design a powerful partner for change in every aspect of customer experience.

#389

Infection Detection: What's next for wound care? | Blog

Fabric with color-changing aspects have been tinkered with in the fashion industry for some time now.

#390

Go Mobile: The Future of Patient Engagement (Infographic) | Blog

As healthcare continues its uncompromising pursuit to uncover the most effective patient engagement tactics and strategies, our digital world around us continues to drive the future of how we all connect.