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Live from Cannes Lions Health: The history of healthcare communications is full of directives about what we should do or even have to do.
Prescription Video Game? | Blog
Akili Interactive Labs doesn’t develop medicines or molecules, but it’s still hoping to earn a prescription.
Live from Cannes Lions Health: Every year, at shows like this one, there are a few campaigns that just surprise and delight.
Live from Cannes Lions: A diabetes brand won gold for a simple radio spot that brilliantly blended pop culture and life with diabetes.
Experiments in creativity | Blog
Live from Cannes Lions: Can you joke about death?
The Pharma Playlist | Blog
Live from Cannes Lions Health: It wasn’t just the super-exclusive Spotify party rocking at Cannes Lions.
Live at Cannes Lions: It all started right here at Cannes.
Live from Cannes Lions: A complex treatment requires incredibly simple support.
Live from Cannes Lions: Rebuilding trust takes time and transformation.
Live from Cannes Lions: What could make being sick better?
23andMe, started as an innovative, yet simple, take-home DNA sample pack.
Live from Cannes Lions: Health brands are rethinking how they connect with people – and pets – through new approaches to content.
Live from Cannes Lions: The Cannes short list is filled with new ways healthcare leaders are giving patients a voice – sometimes quite literally – with tech, language and tools.
Live from Cannes Lions: What better place to talk about life-change creativity than in the pharma short list showcase at Cannes?
Showing people their power | Blog
Live from Cannes Lions: Four brands that are showing people exactly how they can help tackle big health challenges – one person at a time.
Live from Cannes Lions: 9 people living with cancer + 6 months in their homes and lives = a story that shows it is possible to find a new normal
We collected all our favorite short-listed creative, big ideas, and highlights from individual talks in 14 posts.
In a recent study of over 2400 nurses, Wolters Kluwer found that 83% of professional nurses own a smartphone and two-thirds use mobile devices for professional purposes at work.
Trends Changing Healthcare | Blog
Live from Cannes Lions Health: Andrea Bell, Director of Insight and Executive Editor at WGSN, shared her perspective on the top five trends changing healthcare.
Live from Cannes Lions Health: P&G and Thrive Global launched a new initiative: they’ll be working across six of their well-known brands to bring habit-stacking to consumers, helping to move their products from part of everyday mindless routines to something more meaningful.
The Ultimate Creative Act | Blog
Live from Cannes Lions Health: The first day of Cannes Lions kicked off with a quote from the famous Bill Bernbach: “All of us who professionally use the mass media are the shapers of society.
Live from Cannes Lions Health: This year, we learned one thing for sure: health is everyone’s business.
Have a wall nearby?
Live from Cannes Lions: Merck wants to make healthcare brands irresistible by creating experiences that consumers stop, watch and engage, even in low-interest categories.
Genentech is a company we’ve covered quite a few times for their innovative experiences and general attitude toward healthcare.
As many of us are in the throws of planning and executing trade shows in the coming months, I thought this study from Freeman XP might come in handy.
How an Idea Becomes a Cure | Blog
You’ve seen the headlines and heard the candidates pounding their podiums.
Live from Cannes Lions Health: Andrew Barraclough, Vice President of Global Design and Innovation at GlaxoSmithKline, is committed to making design a powerful partner for change in every aspect of customer experience.
Fabric with color-changing aspects have been tinkered with in the fashion industry for some time now.
As healthcare continues its uncompromising pursuit to uncover the most effective patient engagement tactics and strategies, our digital world around us continues to drive the future of how we all connect.