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Bite Sized Content Wins Over Twitter Fans | Blog

Read how one brand captured the hearts of fans with bite-sized digestible content on Twitter over a sensitive topic.


DPE15: AZhelps Celebrates 6 Years on Twitter | Blog

AstraZeneca has been investing in supporting people via social media for 6 years.


The Doctor Will Stream You Now | Blog

Periscope (a Twitter company) allows users to view the world through another person’s eyes.


Facebook's Chatbot Game Changer | Blog

In fact, most of them, including Kik, GroupMe, Twitter, and Slack already have a slight in – but one brand is poised to make a big move.


Telling Stories | Blog

A post on my Twitter feed tells me that it’s National Storytelling Week in the UK right now, and points me towards an analysis of leading UK companies conducted by content agency Insight Agents.


Pharma Tweets Up by 530% in 2014 | Blog

Ogilvy recently released a report on pharma’s use of social media in 2014: Connecting the Dots.


Social Rx Risk Retention - FDA Study | Blog

In 2014, the FDA mandated that a prescription drug’s benefit and risk information had to appear in its entirety when promoting via social media channels.


Social Media for In-Person Events | Blog

As many of us are in the throws of planning and executing trade shows in the coming months, I thought this study from Freeman XP might come in handy.


The #1 Thing We Do Online? | Blog

Social media is now the #1 thing we do online.


The Hero’s Journey Art Project: Using Social Media to Raise Awareness of Clinical Research – A Year Later Account | Blog

The overlooked heroes in healthcare are often clinical trial participants.


Leavin’ on a (Private) Jet Plane | Blog

Equifax’s CEO resigned, politics got personal (well, at least email accounts did) and grassroots efforts began to materialize in support of Puerto Rico following the devastating effects of Hurricane Maria.


Connected Opinion Leaders: Pharma’s New Go-to Professional Influencers | In The Media

Wendy Balter, President, Cadent Medical Communications weighs in on the emerging importance of Connected Opinion Leaders for Medical Marketing & Media.


The Disappearing Data Stream | Blog

Whether you know it or not, our data is being used and implemented into decisions that will improve our everyday lives—from traffic monitoring to population health.


2019 Health Trend Ten | Perspectives

In today’s dynamic landscape, life science leaders don’t need more data; they need decision-driving insights to be able to act and invest with confidence.


2017 Congress Tech & Digital: What's Hot, What's Not | Blog

In an age of increasingly accountable marketing, there’s a continuing focus on making this spend as effective as possible, and we see two trends in the way that organisations are approaching their meeting investments.


Your Pharma Brand’s Website Is Probably Not Compliant | Blog

You’re a pharma brand sitting in between your two biggest competitors.



The Web is littered with examples of the public decrying corporate missteps.


Everyday Support That Changes Lives | Blog

Live from Cannes Lions Health: One of the major themes in life-changing creativity at Cannes Lions this year is campaigns and programs invested in everyday support.


Can Storytelling Help Patients Battle Cancer? | Blog

Stories are powerful.


SXSW 2017 Download: What Does it Mean for Healthcare? | Blog

2017 marked the 30th year of SXSW.


Empathy (Continues To) Win | Blog

It is no secret empathy within advertising, if done correctly, can be a powerful motivator to drive and change behavior.


Designer Bacteria | Blog

ould you ingest genetically modified (GM) e.coli to help cure a disease?


Together in HF - New Social Patient Community by Novartis | Blog

As patient centricity continues to become more of a focus for pharmaceutical companies and their brands, Novartis recently launched a dedicated social network for heart failure patients and caregivers called Together in HF.


Can Starbucks Teach Us About Patient Engagement? | Blog

Healthcare marketers spend a lot of time developing brand strategies and tactics to differentiate themselves in a saturated marketplace.


Digital Pharma East: Day 1 Recap | Blog

This week, the Digital & Social Strategy Team traveled to Philadelphia to attend the Digital Pharma East conference – the largest event focused exclusively on digital marketing for the life sciences.


Digital Pharma East: Day 2 Recap | Blog

The Digital & Social Strategy team is back at Digital Pharma East for Day 2.


Experience starts with everyday objects | Blog

One of our favorite collaborators is Kelly Macaulay – she’s an architect of brand experience with GSW, but has also build social strategies with a top-five digital firm and pulled some serious heart strings at American Greetings.


Making a Spectacle of Surgery and Keeping Conversation Live | Blog

Things are changing… fast.


Becoming an Activist? | Blog

Activism is in… at least for brands.


Here are a Few Changes We Can Expect to See in Our World After COVID | Blog

COVID-19 has accelerated the rate at which we’re seeing change happening around us.